The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

5W PR

NOVEMBER 15, 2023

This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering.

Strategy 78

Strategy Marketing Ethics Mobile 78

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. They are definitely ones to watch! Twelve players to scope out.

Reputation 100

Reputation Industry Sports Technology 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Business Wire

MARCH 14, 2018

The way a brand conducts business through social media is a direct reflection of the company. Brands in particular need to respect this etiquette, since social media is a public forum. One wrong move can have serious consequences for your brand reputation. If you think about that, you'll do things differently." (1)

Social Media 160

Social Media Mobile Media Video 160

Cision

JUNE 25, 2015

Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Social media, though, is a medium where inaccurate, brand-harming information can spread rapidly. Mobile payments are seen as a viable alternative to EMV adoption. Ready to lead the EMV conversation?

Financial 120

Financial Brand Branding Mobile 120

Deirdre Breakenridge

MAY 10, 2018

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. What is digital corporate reputation?

Corporate 56

Corporate Reputation Community Resources 56

David PR Group

MARCH 17, 2020

Restaurants and bars are feeling the big pinch, but many have already started to mobilize ways to offer take out or drive-through services. Pandemic and Your Brand) appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Banks and credit unions are doing the same. Let me know.

Brand 74

Brand Branding Banking Mobile 74

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 93

B2B Marketing Measurement Social Media 93

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise.

Retail 78

Retail Local Consumer Community 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. If so, what Facebook does in the coming months is crucial to the future of its brand and even its business.

Facebook 157

Facebook Reputation Mobile Privacy 157

NewsWhip

NOVEMBER 22, 2022

Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. It owns some of the most prestigious and well-known brands globally, including Volkswagen, Audi, Porsche, Lamborghini, Bentley and Ducati. We use NewsWhip to understand who knows what,” he said.

Data 78

Data Automotive System Mobile 78

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe. How did she do it?

Strategy 80

Strategy Media Viral Trends 80

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Should brands hedge their bets?

Social Media 174

Social Media Marketing Media Facebook 174

The Hoffman Agency

MARCH 21, 2024

Digital economy and youth underpin aggressive growth target Indonesia’s tech sector is vibrant, fueled by a young, mobile-first, tech-savvy population and a strong startup ecosystem, home to the second-largest concentration of unicorns in Southeast Asia. Tech players need to stay ahead of regulatory changes and seize new opportunities.

Leadership 69

Leadership Biotechnology Policies Local 69

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions.

B2B 113

B2B Marketing SEO Mobile 113

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand.

Trends 161

Trends Publicity SEO Advertising 161

Reputation Us

APRIL 10, 2017

Even T-Mobile’s CEO John Legere noticed Carter was using AT&T and offered Carter a nugget deal if he’d switch carriers. (h/t Bonus points to T-Mobile for offering Wendy’s nuggets to existing and new customers). All too often, brands play it safe. h/t to this clever insertion. Here are my take-aways: 1.

Brand 92

Brand Branding Social Media Case Study 92

5W PR

SEPTEMBER 14, 2020

The local pages have to be found on their own, and through the national brand website, which means that the business has to localize the way that the website is coded. Mobile-friendly landing pages are another essential when it comes to successful local marketing campaigns. Reputation Management. Landing Pages.

Local 88

Local Marketing SEO Mobile 88

Melissa Agnes

FEBRUARY 10, 2015

And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. If your website was hacked, what could that do to your reputation and how could it immobilize you? Do these mobile devices contain email and other apps that are used for and at work? But it happened.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions.

B2B 68

B2B Marketing SEO Mobile 68

Reputation Us

JANUARY 11, 2016

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. Foster engagement by going mobile.

Communications 60

Communications Insurance Insurance Privacy 60

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. To cement our reputation as a global emerging markets specialist and build on our entry into sub-Saharan Africa. Be mobile and learn another language. Authenticity.

Corporate 120

Corporate Sports Agency Reputation 120

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty.

Customer Service 84

Customer Service Company Strategy Communications 84

Cision

JANUARY 10, 2017

During their “ Create Better Brand Content…All Year Long ” webinar, they explored how to set up a centralized content plan, watch out for avoidable legal pitfalls and prove success with data-driven insights. People like behind the scenes content because it makes them feel closer to you and your brand.”. Set Timelines.

Strategy 120

Strategy How To Content Marketing Mobile 120

The Hoffman Agency

FEBRUARY 17, 2020

And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously.

Mobile 101

Mobile Community System Social Media 101

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct.

Social Media 97

Social Media Conference Media Corporate 97

5W PR

APRIL 8, 2021

Are you aiming to create brand awareness of your website or products? In order to develop a good name and reputation, strong stories should be chosen. Publish rubbish and your reputation goes down the drain. The contact details should include your full name, telephone number, email and mobile address. Contact Details.

Engineering 128

Engineering Writing Social Media Tools 128

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust.

Strategy 76

Strategy eBook Consumer Fashion 76

5W PR

JULY 8, 2018

As concerns about “fake news” continue to grow, many companies have struggled to maintain their reputation after allowing fake news. PR agents will need to make sure that the things they post about their clients are as credible as possible, with quotes and statistics from reputable sources to help back them up.

SEO 60

SEO Trends Strategy How To 60