ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Reputation Us

MARCH 19, 2021

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members. This feeling of neglect ultimately damages reputation.

Reputation 78

Reputation Financial Banking Employee 78

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 119

Social Media Conference Media Corporate 119

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 93

B2B Marketing Measurement Social Media 93

Cision

JUNE 25, 2015

Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? There is a dearth of information available to consumers, making them uncertain, frustrated and driving them to social media to find answers and support.”. Ready to lead the EMV conversation?

Financial 120

Financial Brand Branding Mobile 120

Deirdre Breakenridge

MAY 10, 2018

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7.

Corporate 56

Corporate Reputation Community Resources 56

Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? Thus began a downward spiral of Swift’s image in the media. More than that, brands are jumping on the Taylor Swift train as well. How did she do it?

Strategy 81

Strategy Media Viral Trends 81

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise.

Retail 78

Retail Local Consumer Community 78

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions.

B2B 113

B2B Marketing SEO Mobile 113

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Society and social media have created hyper-focused segmentation of the audience. Reputation Is Brand. Part 2: Owned Media. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Reputation Us

APRIL 10, 2017

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends. Double down on your social team and efforts.

Brand 92

Brand Branding Social Media Case Study 92

The Hoffman Agency

MARCH 21, 2024

Digital economy and youth underpin aggressive growth target Indonesia’s tech sector is vibrant, fueled by a young, mobile-first, tech-savvy population and a strong startup ecosystem, home to the second-largest concentration of unicorns in Southeast Asia. Tech players need to stay ahead of regulatory changes and seize new opportunities.

Leadership 69

Leadership Biotechnology Policies Local 69

Melissa Agnes

FEBRUARY 10, 2015

And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. If your website was hacked, what could that do to your reputation and how could it immobilize you? Do these mobile devices contain email and other apps that are used for and at work? But it happened.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

5W PR

SEPTEMBER 14, 2020

The local pages have to be found on their own, and through the national brand website, which means that the business has to localize the way that the website is coded. Mobile-friendly landing pages are another essential when it comes to successful local marketing campaigns. Reputation Management. Landing Pages.

Local 88

Local Marketing SEO Mobile 88

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions.

B2B 68

B2B Marketing SEO Mobile 68

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Are you aiming to create brand awareness of your website or products?

Engineering 128

Engineering Writing Social Media Tools 128

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. Our children’s children will think it’s weird that we used to have mobile phones.

Video 38

Video Social Media Media Google 38

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Reputation Us

JANUARY 11, 2016

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. Personalize social media; less you, more them.

Communications 60

Communications Insurance Insurance Privacy 60

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce. The Harlem Shake depended on community.

Mobile 101

Mobile Community System Social Media 101

5W PR

JULY 8, 2018

Engagement with video has been trending up quickly lately, thanks to things like faster internet speeds, social-media solutions like Facebook Live and more. As concerns about “fake news” continue to grow, many companies have struggled to maintain their reputation after allowing fake news. Social Media Searching.

SEO 60

SEO Trends Strategy How To 60

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. Want more media coverage? To cement our reputation as a global emerging markets specialist and build on our entry into sub-Saharan Africa. Authenticity.

Corporate 120

Corporate Sports Agency Reputation 120

Cision

JANUARY 10, 2017

During their “ Create Better Brand Content…All Year Long ” webinar, they explored how to set up a centralized content plan, watch out for avoidable legal pitfalls and prove success with data-driven insights. People like behind the scenes content because it makes them feel closer to you and your brand.”. Set Timelines.

Strategy 120

Strategy How To Content Marketing Mobile 120

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. These can be tied to revenue and lead generation, but can also be about increasing traffic, improving reputation, gaining meaningful brand engagement, or retaining customers. Let’s demystify the ROI of PR.

Analytics 170

Analytics Measurement Data Technology 170

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Media relations. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience.

Strategy 76

Strategy eBook Consumer Fashion 76

PeakMetrics Insights

SEPTEMBER 9, 2019

You can use it to track your organization’s reputation and see what competitors are up to or to understand when a particular topic is mentioned. Or as a mobile notification? If you work in digital communications or social media everyday, be sure to shop around and find the best tools that work for you.

Google 40

Google Radio Mobile Analysis 40

PeakMetrics Insights

SEPTEMBER 9, 2019

You can use it to track your organization’s reputation and see what competitors are up to or to understand when a particular topic is mentioned. Or as a mobile notification? If you work in digital communications or social media everyday, be sure to shop around and find the best tools that work for you.

Google 40

Google Radio Mobile Analysis 40

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45