5W PR

NOVEMBER 15, 2023

This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering.

Strategy 78

Strategy Marketing Ethics Mobile 78

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media.

Report 103

Report Automotive Media Local 103

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . This resulted in huge success. Don’t ignore regional media. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2B 60

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings.

Small Business 74

Small Business Local Marketing Guidelines 74

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for.

Creativity 78

Creativity How To Storytelling Consumer 78

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78

Retail Local Consumer Community 78

The Hoffman Agency

MARCH 21, 2024

Digital economy and youth underpin aggressive growth target Indonesia’s tech sector is vibrant, fueled by a young, mobile-first, tech-savvy population and a strong startup ecosystem, home to the second-largest concentration of unicorns in Southeast Asia. National digital programs are projected to create 2.85

Leadership 69

Leadership Biotechnology Policies Local 69

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198

Hotels Mobile Travel Automotive 198

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

Stephen Waddington

JUNE 30, 2021

It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry.

Hotels 138

Hotels Travel Privacy Engineering 138

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

Bianchi Biz Blog

JUNE 16, 2022

The much-awaited event will showcase mobility and electrification demonstrations and technologies, and will feature dynamic indoor and outdoor activations that enable automakers and auto suppliers to conduct ride and drives and vehicle demonstrations on the streets of Detroit. Supplier Opportunities.

Technology 87

Technology Automotive Mobile Conference 87

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Most Americans say they’ll buy a product because a company advocates for an issue important to them, but millennials are more likely to actively research a company’s positions, and to exclude brands that don’t pass muster. So, too, should the businesses and brands that support social-impact programs. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

AUGUST 15, 2019

At Limeade , we believe this is the best way to reach deskless workers — more and more, companies see the potential for employee mobile apps to amplify and enhance their communications. Encourage local leaders to participate, expand reach by including more voices and watch as grassroots momentum builds. Give power to the people.

Communications 107

Communications Employee Enterprise Local 107

PR Fuel

MAY 31, 2022

Include contact information, whether an email address or mobile phone number. Showing the public that you took the initiative and made things better adds to your brand. Suddenly, the world’s foremost brand found itself in a crisis. Include the time, place, and details of what happened.

Crisis Management 91

Crisis Management Crisis Local System 91

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Brett : How about those travelers that are looking for something local? .

Travel 109

Travel Data Industry Hotels 109

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well.

Brand 71

Brand Branding Healthcare Community 71

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between.

Meeting 73

Meeting Automotive Engineering Journalism 73

Stephen Waddington

JULY 21, 2020

Watch for innovation and move fast to help brands capitalise. Longer term brands need to realign with their markets and the communities that they serve. Any brand that went into the crisis focused on profit must examine its priorities. Seek these out and find the organisations and brands that can contribute to these markets.

Crisis 78

Crisis Agency Enterprise Local 78

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

Strategy 149

Strategy SEO B2C Engineering 149

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. How can sales teams use the HubSpot mobile app? The HubSpot mobile app is a wildly useful tool for sales reps that do most of their work on the road. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Cision

JULY 27, 2016

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My favorite moment was when our new team, the Branding, Marketing and Communications (BM&C) Department, presented our work plan to development staff throughout our 37 local development offices.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Communications Conversations

JUNE 14, 2017

The topic: How to bolster your brand leading up to, and during the (fill in name for whatever it is the NFL allows us to call this thing publicly now) next February. 2–Tidy up your presence on mobile search sites like Yelp and Trip Advisor. Or, the best local restaurant to hit up? How will they find a coffee shop to visit?

Company 60

Company Brand Branding Local 60

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. Building a strong brand image is essential. PR can help create a positive perception of your brand in the minds of consumers.

Retail 62

Retail Marketing Measurement Product Launch 62

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Shift Communications

FEBRUARY 23, 2017

Reporters need to understand how to connect the dots between your brand and other broader issues and narratives that they already cover. Bylines are an incredibly effective tool for ginning up attention around your brand while corporate news is slow. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Cision

FEBRUARY 17, 2016

Your brand has a social media presence, blog, newsletter, paid ads…the works. According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. Brands that have adopted influencer marketing can increase conversions by a factor of 10.

Marketing 120

Marketing Newspapers Mobile Local 120

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? When we talked more about what the local and national audiences were talking about, we got a really strong response.”

Case Study 78

Case Study Study Radio Analytics 78

Cision

APRIL 8, 2016

For breaking news, special events or trending topics, your brand needs to own the conversation and establish authority on the subject. Influencers can put your brand in front of the right audience and help you mobilize them. You need to prepare in advance by compiling a list of potential brand advocates. Have a game plan.

Trends 120

Trends Travel Software Mobile 120

Cision

JULY 5, 2016

While many writers ( particularly The New York Times ) have been critical of the change, this is the natural progression of branded content to “pay or play” status anticipated by Oglivy with their provocative “Facebook Zero” pieces. Facebook’s independent Paper app is simultaneously deprecating with brand reach.

Facebook 216

Facebook Advertising Advertising Mobile 216

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more.

LinkedIn 84

LinkedIn eBook Mobile Local 84

MaccaPR

JULY 20, 2015

Snapchat is a mobile photo- and video-sharing tool; with 100 million daily active users and 400 million snaps sent each day, it’s one of the top 20 most used smartphone apps in the country. What makes it unique from, say, Instagram, Flickr or Vine is that Snapchat is entirely mobile-based. Now, it’s all about snapping. Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48