Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” The most important corporate function?

Government 227

Government Corporate Resources Ethics 227

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Wadds Inc.

FEBRUARY 22, 2024

The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. Younger audiences are less likely to pay for news subscriptions, threatening the funding of quality journalism. The work was funded and published by the CIPR Research Fund.

Study 111

Study Social Media Journalism Survey 111

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? Can you tell us what types of stories, trends, or issues are on your radar now?

Meeting 92

Meeting Engineering Journalism Media 92

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. You can share the latest news from your brand and offer trend insights while connecting them with a spokesperson.

Conference 62

Conference Trade Shows Brand Branding 62

Remote PR Jobs

SEPTEMBER 25, 2023

The public values journalism, and people are moving to media channels they trust. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Network network, network.

Agency 284

Agency Interviews Journalism Instagram 284

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. How we can bridge the diversity gap How can we bridge the diversity gap in PR?

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. Nothing personalizes a brand like showing its people. .

Instagram 333

Instagram B2B B2C Case Study 333

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. Should brands hedge their bets? What about for personal interaction and brand building? It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview.

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 118

Film Marketing Sports Hotels 118

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Wall Street Journal – Reduce Stress at Work. I have a show on there called PR Champions, and I interview really amazing people in the PR space. Many people feel they have one story and that one story might not fit in every media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. This type of work is not journalism, strictly speaking. When a brand is behind a story, there’s bias involved. This piece originally appeared on Contently’s The Freelance Creative.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Deirdre Breakenridge

JULY 22, 2019

I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Brand Branding Media 60

Karen Freberg

OCTOBER 17, 2021

It was the part of their study that interviewed PR senior scholars. My Mom was really, really surprised they had *no* research or citations to the work that had been done previously (and been cited and discussed in journals and in the popular press) at all. Those who were interviewed had their names listed publicly.

Study 111

Study Journalism Interviews Conference 111

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 95

Strategy Publicity Media Video 95

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. ESG and your agency. Illustration credit: topper ].

Trends 124

Trends Pitching Twitter Nonprofit 124

Konnect Agency

NOVEMBER 8, 2021

With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. Why Work With a PR Agency For Your Funding Announcement. Future B2B Opportunities. Key Takeaways.

Agency 98

Agency Financial Media Training Training 98

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. As brands suffer across the globe, many companies are postponing or canceling their ad campaigns. Now, these are tools that they need to use to do their jobs.

Skype 192

Skype Media Interviews Advertising 192

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 195

Meeting Education Ethics Leadership 195

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! The brand could have taken action a lot quicker by recalling the product, instead of choosing to fight the claims. The ‘Pingdemic’.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. But the hurdle is high, to be considered news by major media, typically requiring scale or name recognition and mainstream appeal: the largest deals, best-known brands, or truly breakthrough new products.

Survey 195

Survey Journalism Agency Data 195

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60