Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Ann: Oh boy. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129

Film Marketing Sports Hotels 129

Deirdre Breakenridge

JULY 22, 2019

I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. This type of work is not journalism, strictly speaking. When a brand is behind a story, there’s bias involved. This piece originally appeared on Contently’s The Freelance Creative.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. It was the part of their study that interviewed PR senior scholars. Those who were interviewed had their names listed publicly.

Study 111

Study Journalism Interviews Conference 111

Cision

JULY 7, 2016

Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication.

Education 227

Education Writing Pitching Groups 227

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. My pathway was very typical.

Meeting 90

Meeting Transportation Media Journalism 90

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 198

Radio Tools Journalism Interviews 198

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. But the hurdle is high, to be considered news by major media, typically requiring scale or name recognition and mainstream appeal: the largest deals, best-known brands, or truly breakthrough new products.

Survey 195

Survey Journalism Agency Data 195

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

JUNE 2, 2016

She recommends brands focus on the quality of their content, not the quantity. In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. Agreeing to an interview and then becoming a no-show. I definitely think that it is. What are the three most important trends related to PR?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. While journalism continues to shrink, PR will continue to grow. With so much content saturating the marketplace today, how can brands stand out?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. By contrast, junior can write a blog post and publish it with little or no review. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. How do you earn media? Our CEO is an expert on the topic.

Media 169

Media Pitching Agency Guidelines 169

Sword and the Script

FEBRUARY 1, 2020

Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too? So, what does it take to create an effective ad?

Sports 113

Sports Advertising Advertising Survey 113

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. How does your background in journalism give you an edge in managing media relations?

Pitching 0

Pitching Training Media Relations Newspapers 0

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams. .

Film 150

Film Social Media Video Writing 150

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. With so much competition in the marketplace, how can brands stand out? The tools and technology will come after. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

OnePitch

SEPTEMBER 27, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. You can even toggle too if you have a favorite tech brand like Samsung or Tesla or it has its own tab, Facebook. You’ve also then even come from a government publication and Wisconsin journalism, all this stuff.

Pitching 81

Pitching Writing Interviews Policies 81

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Neal Schaffer: I think it is getting more and more intrusive for brands to try to take part in the conversation.

How To 159

How To Facebook Social Media Advertising 159

NewsWhip

AUGUST 9, 2022

It shares its discoveries directly with consumers and works with organizations too, so they can protect their image and clients. “I’ve never been in a place where the work we do feels so needed,” says Eric Effron, Editorial Director of NewsGuard, in an interview with NewsWhip. It’s important we get it right, so we’re really careful.”.

Government 78

Government Journalism Advertising Advertising 78