Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. NewsWhip NewsWhip is a real-time media monitoring platform that gives users the ability to predict what stories will be important that day based on public interest in an article.

Tools 78

Tools Communications Pinterest Analytics 78

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Oltarzhevskyi was critical of social media platforms.

Communications 129

Communications Software Internal International 129

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Contact us to connect with our expert crisis communication team and protect your brand. Use Social Media to Your Advantage News moves fast.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. Consistent branding Protocols and standards enhance consistent branding.

Corporate 68

Corporate Brand Branding Guidelines 68

Shift Communications

OCTOBER 29, 2015

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). In fact, broadcast media like the NFL Network and Bravo have supported Live TV through using their audiences’ content on their broadcast shows in order to actively engage with them, in real time.

Social Media 60

Social Media Media Tourism Guidelines 60

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

MARCH 5, 2024

One noted they were unable to provide media monitoring services for clients as a result of the outage. It’s been over two weeks of promises to get the system back up and running, and now Onclusive have confirmed that some customer private data may also have been accessed.” Another was more forceful: “This is an absolute shambles.

Software 127

Software B2B Pitching Data 127

Stern + Associates

SEPTEMBER 28, 2023

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks.

Government 108

Government Technology Policies Ethics 108

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. Some smart systems have all this data available in one platform. ‘Tis the season – predictions are the order of the day and the PR industry is no different.

Trends 124

Trends Data-Driven PR Data System 124

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Internal Resources.

B2B 137

B2B Company Survey Enterprise 137

Reputation Us

JUNE 14, 2021

staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit. We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education.

Reputation 148

Reputation Financial Community Employee 148

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Perhaps you have a widespread international pickup to consider. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy.

How To 265

How To Media Software Agriculture 265

MaccaPR

MARCH 30, 2017

They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Erin Vande Steeg , Social Media Senior Communications Strategist for the Mall of America. Another innovative strategy that the MOA social media team undertook was combining the physical and digital worlds.

Social Media 48

Social Media Media Tourism System 48

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

PR Fuel

MAY 31, 2022

The quicker you get the correct information through traditional and social media channels, the less ‘misinformation’ that will exist. You should consider a press release distribution service to connect with thousands of media outlets. Be wary that information will travel fast through social media.

Crisis Management 95

Crisis Management Crisis Local System 95

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified allows you to monitor all the major social media sites and online news sources. 3) Connect: beyond a media contact database.

Software 117

Software Tools Publicity System 117

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

wiredPRworks

APRIL 6, 2022

Listen in as Barbara Rozgonyi , host of Growing Social Now, gets you the strategies, tools, and equipment you need to make top-notch podcasts, recordings, and live event productions sound not just good, but great! Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. About Ted Gregorek.

How To 52

How To Engineering System Insurance 52

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Digital and social media have created an experience that’s like “pumping static into a room. We need to ask ourselves these questions: What are the impacts on brands?

Conference 113

Conference Communications Storytelling Social Media 113

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Oltarzhevskyi was critical of social media platforms.

Communications 59

Communications Software Internal International 59

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential.

Measurement 183

Measurement Communications Analysis Data 183

Katie Paine's Measurement Blog

MARCH 9, 2023

So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Take at least a month’s worth of data and test it for completeness — Double check that your key media outlets are represented in the data. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. The key building blocks are secure, cross-system data integration and efficient data management.

B2C 73

B2C B2B Agency Trends 73

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. How is the pandemic changing our industry? -

Meeting 98

Meeting Advertising Advertising Agency 98

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

If the goal is to generate sales leads , then you can use internal CRM systems or GA4 and tag whatever content you create so that sales will know the origin of each lead. If the goal is to change perceptions or the image of your brand , you may need to analyze the conversation concerning your brand both in traditional and social media.

How To 52

How To Print Analytics Advertising 52

Critical Mention

JANUARY 16, 2020

Doing so can positively influence search rankings and help move your brand higher on search results. Internal links: A link on your website that leads to another page of that same website. Internal links: A link on your website that leads to another page of that same website. Share Tweet Share. – eResources.

SEO 80

SEO Strategy Engineering Mobile 80

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision.

Media 101

Media Storytelling System Technology 101

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Social media vs. more traditional means of communicating. What I see often these days is that people tend to have social media on the brain when it comes to crisis communications – and rightfully so. In fact, I have clients that, due to regulatory compliance, cannot use social media at all.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you trying to find ways to develop your professional portfolio and personal brand while still in school? For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers?

Trade Shows 150

Trade Shows Community Social Media Resources 150

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S.

Retail 120

Retail Travel Mobile Technology 120