Riding The Mobile Wave: What’s In It For PR?
ImPRessions - Crenshaw Communications
OCTOBER 4, 2023
According to a study of 6000 consumers by Global-e online , a majority of both Millennial (54%) and Gen-Z (55%) shoppers say social media is their number one channel for discovering international brands, with Instagram leading as the preferred platform for purchase (62%), followed closely by TikTok.
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