PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Communications Conversations

MAY 23, 2022

In fact, according to the data in the report, it appears most companies are using social listening in a minimal way to track brand mentions and brand sentiment. There’s so much opportunity here for brands. And it’s a huge miss for brands. What about YouTube? It sure could. And TikTok is just one miss.

Company 178

Company Reddit Employee Facebook 178

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Without clear communication misinformation can spread like wildfire if employees are left to their own conclusions. Let them know that they are part of a bigger whole and their role as brand ambassadors is essential. WHAT to communicate?

Employee 60

Employee Communications Public Affairs Internal 60

PR in High Definition

JANUARY 8, 2018

Last year Uber was hacked and hid it, YouTube allowed sexualised remarks to be left alongside content featuring children, Google was sued for gender discrimination and that’s only a handful of last year’s scandals in the tech sector. But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Brand Branding YouTube 82

Prohibition

OCTOBER 2, 2023

Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. In an ever-growing AI era, there’s the importance for quality over quantity, emphasising the need for brands to actively engage with their audience and keep a pulse on their needs and wants.

B2B 77

B2B Trends Strategy Marketing 77

PRSay

SEPTEMBER 7, 2021

Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. One has more than 100,000 subscribers on YouTube but does no commercial sponsorships. He calls on the Department of Defense to clarify the policies surrounding influencer marketing.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Communications Conversations

SEPTEMBER 19, 2019

TikTok was the most downloadable app in the Apple App Store in Q1 2019–ahead of YouTube and Insta. However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet. Instead, we’ve seen very few brand case studies so far.

Brand 60

Brand Branding Pinterest Case Study 60

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Subscribe to Drew’s videos on YouTube. About this episode.

How To 144

How To YouTube Crisis Management Crisis 144

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

PRSay

NOVEMBER 5, 2021

This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content.

Communications 186

Communications Journalism Advertising Advertising 186

Critical Mention

APRIL 17, 2019

Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Both CRM Hubspot and customer service software provider Zendesk create customer case study videos with high production value that live on dedicated YouTube channels, like Hubspot’s YouTube Customer Success Stories Channel.

B2B 170

B2B Social Media Media Education 170

NewsWhip

DECEMBER 9, 2021

Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. Media and Public interest to articles about Better.com CEO firing employees.

Crisis 78

Crisis Instagram YouTube Employee 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

5W PR

NOVEMBER 25, 2019

Now a household brand name, GoPro rose to fame thanks to a rapid fire release of breathtaking point-of-view style action footage, all marked by the company’s timeless fisheye lens. What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way.

Video 87

Video Publicity Marketing Analytics 87

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Melissa Agnes

FEBRUARY 2, 2016

Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. Dave Carroll was one of the first to prove this point brilliantly with his “ United Breaks Guitars ” YouTube trilogy. The consequences of your employees’ actions. Yes, she actually said that!).

Corporate 167

Corporate Airlines Employee Training 167

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day. A record number of Critical Mention customers added to the platform as of January 2020.

Television 80

Television Radio Analytics YouTube 80

Melissa Agnes

NOVEMBER 20, 2018

In this episode, Blair Peberdy, Vice-President of Government and Corporate Relations at Alectra, joins the Invincible Brand Podcast to share the many crisis management lessons he has learned throughout his career. Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. About this episode.

Crisis Management 133

Crisis Management Crisis Government Crisis Communications 133

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. And, dear God, what do we do about user-generated content featuring our brands? social channels and content platforms that brands have no control over) . you can’t underestimate email.”

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 155

Television Instagram Consumer Newspapers 155

Critical Mention

APRIL 17, 2019

Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Stories are omnipresent.

Social Media 61

Social Media Trends Media Instagram 61

Polaris

APRIL 7, 2015

We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. On the other hand, if you work for a reputable brand, avoid the do-it-yourself route.

Video 100

Video Brand Branding Content Marketing 100

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Another component of word of mouth, influencers can drive enthusiasm around your brand. Association. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. It also builds on an earlier announcement last year when the company added YouTube and some podcasts to its monitored sources. The company has been working to expand beyond media monitoring too.

Instagram 136

Instagram Technology Resources Employee 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

Melissa Agnes

SEPTEMBER 16, 2014

A fast food worker stomps in a lettuce bin and posts it on YouTube. 1) Provide social media training for everyone that operates as an admin on a brand account. Do they know how to get a video up quickly on YouTube or Instagram? The other half is monitoring the conversations around your brand on social media and the internet.

Social Media 239

Social Media Crisis Training Media 239

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

JUNE 10, 2016

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. This holds true for new employees and post-college graduates entering the workforce. This opens the door for any brand to position itself as a thought leader. It’s accessible everywhere and transparency is key.

How To 120

How To Marketing YouTube Study 120

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. What follows are three of my favorite recent examples of brand-driven online video campaigns that are entertaining and engaging.

Video 54

Video Brand Branding Fashion 54

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers. No one welcomes a distraction, but most large brands are experienced and have the internal and external resources to manage a vigorous public debate.

Corporate 149

Corporate Policies Privacy Construction 149

Communications Conversations

OCTOBER 9, 2017

A few weeks ago, notable consultant, Jen McClure and JEM Consulting announced findings from its 2017 State of Employee Advocacy Survey. Some of the results were surprising , including these two: There has been more than 25% growth in employee advocacy program adoption and more than 30% growth in social selling in the past year.

Social Media 60

Social Media Employee Trade Shows Media 60