Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. The Strategy That Increased Gild’s Audience by 574 Percent.

Case Study 80

Case Study Study Brand Branding 80

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Put all of the information you’ve gathered so far into a written business case document. Sara Eberle. If so, we’ve got you covered.

How To 396

How To Measurement Data Writing 396

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. of UK and US agency and brand professionals put this at the top of their list. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Tech Tools.

Tools 100

Tools Strategy Content Marketing Measurement 100

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Isn’t it enough to discuss goals and have an unwritten strategy? A complete content marketing strategy starts with research, not setting goals. Why is this important? Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Yet, nothing happens in a vacuum. Still, there’s something to be learned from each one.

Banking 212

Banking Nonprofit Twitter Advertising 212

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Now my new favorite brand!”.

Software 0

Software Comparison Media System 0

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. Wondering what to do between now and then? Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. The Solution: Content Strategy That Drives Growth. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. We utilized features like Snippets and Documents to streamline workflows.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Weekly or biweekly meetings are not just markers of progress, though. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Weekly or biweekly meetings are not just markers of progress, though. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what sticks; but most often, strategy is what drives real results. According to Smart Insights , 49% still don’t have a digital marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. His article, “ The Promise and Perils of ChatGPT ,” appears in the March issue of PRSA’s award-winning publication, Strategies & Tactics.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Contently - Strategy

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. The message resonated with women, resulting in the following: 36.8

Survey 99

Survey Data Interviews Reddit 99

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Winging it is not an effective strategy, and taking the time to create a full content calendar will save time and alleviate stress in the long run. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JULY 22, 2020

For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. . Public speaking is also a great way to build a personal brand. Panelists should not even try and slide in any backdoor plugs for their brand.

How To 232

How To Conference B2B Advertising 232

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 13, 2021

Trust ‘can’t be a communications strategy.’. It can’t be a comms strategy, a stunt or a PR tactic. When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. When people started to repeat that message,” it was his “biggest metric of a trust movement.”.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Onclusive

NOVEMBER 10, 2021

You can always come back and edit your setup to include more brand names or keywords that are important to you. It’s critical for my team to have access to advanced metrics to inform our communications strategy, and Onclusive makes this much easier. Assess the implications of each PESTLE factor on your brand image.

Analysis 195

Analysis Corporate Reputation How To 195

Konnect Agency

APRIL 29, 2020

As a leading brand strategy. This is awful and certainly not a great way to WFH while contributing to a group discussion on partnership marketing or brand strategy. The post The Pro Strategy for Mastering WFH Zoom Calls appeared first on Konnect Agency. Below are a few of our top tips: Be a Good Zoom-er and Mute.

Strategy 53

Strategy Real Estate Video Agency 53

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Although more relevant for individual user profiles, it’s a great indication toward the continued move to a more visual platform, to guide your businesses 2023 LinkedIn strategy.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. B2C marketers reveal a variety of organizational goals for their content marketing efforts, including building customer retention, customer engagement and brand awareness.

B2C 194

B2C Content Marketing Study Trends 194

5W PR

MAY 10, 2021

Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Without data , it is harder to prove that your campaign influenced public decisions to favor your brand or your company. However, by it, you can make great data-driven strategies. Proof of PR campaigns. ?

Data 88

Data Publicity Analysis Measurement 88

The Proactive Report

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy? Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

ReimaginePR

APRIL 10, 2020

An article writer must be cautious he needs embracing another strategy and style whilst writing every essay. Later, the identical may be right of documents theywill have to compose. Include type, your applicationis brand, and info. There are several kinds of documents and each one of them has a special structure.

Education 120

Education Writing Construction Journalism 120

Prohibition

JUNE 20, 2023

Facebook Users can now add collaborators to Facebook reels in a similar way that Instagram Brand Collaborations work. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Social Media 62

Social Media Media Instagram B2C 62

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. Is Your IR Site a Security Liability? Download Is Your IR Site a Security Liability?

Financial 159

Financial Web Banking Internal 159