Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Weekly or biweekly meetings are not just markers of progress, though. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Weekly or biweekly meetings are not just markers of progress, though. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

PRSay

OCTOBER 13, 2021

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. It can’t be a comms strategy, a stunt or a PR tactic. Daily decisions either help create or erode trust, Shaw said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what sticks; but most often, strategy is what drives real results. According to Smart Insights , 49% still don’t have a digital marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. His article, “ The Promise and Perils of ChatGPT ,” appears in the March issue of PRSA’s award-winning publication, Strategies & Tactics.

Pitching 92

Pitching LinkedIn Technology Engineering 92

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. The Solution: Content Strategy That Drives Growth. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. Workflows : Internal and external workflows were used to run all marketing campaigns.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Winging it is not an effective strategy, and taking the time to create a full content calendar will save time and alleviate stress in the long run. Here are some ways to construct a killer content calendar and get the most out of it. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. Download Is Your IR Site a Security Liability? She holds a B.A.

Financial 159

Financial Web Banking Internal 159

PR 20/20

NOVEMBER 22, 2022

They also want your website, video content, meeting booking tools, and every interaction with your brand to be simple and intuitive. Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. That doesn’t leave much time for promoting their expertise online and internally.

Internal 80

Internal International Meeting Leadership 80

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 210

Communications Measurement Tools Enterprise 210

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Are there gaps in their strategies that you can capitalize on?

How To 52

How To Content Marketing Analysis eBook 52

The Proactive Report

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy? Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

PR 20/20

NOVEMBER 29, 2022

Do your homework, put strategies in place, and then start testing and revising. Every marketing plan should start with an honest internal marketing assessment. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

Maxim Behar

FEBRUARY 18, 2024

if they have some financial, political, or strategic strategies, they will achieve them. However, can we reason for a lack of PR strategy to reach this broken telephone? Maxim: Not only is there no PR strategy, but there is also no political vision either. what kind of strategy are we talking about? Nothing turns on them.

Television 59

Television Tourism Strategy Policies 59

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR 20/20

MARCH 15, 2021

If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Then, it’s time to move into some fun stuff—your branding. Here, you’ll add: Your brand logo. Upload Sales Documents.

How To 97

How To Knowledge Base Survey Technology 97

Contently - Strategy

MAY 8, 2019

Brands create content for investors, analysts, job candidates, the press, etc. Each segment has a unique appeal that benefits your brand in some way. But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Why do you need a digital content strategy? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Strategy 138

Strategy Brand Branding How To 138

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

Prakkypedia

JULY 8, 2014

Is there an existing communications strategy? A lot of organisations will have a communications strategy in place, but a surprising amount of organisations don’t. If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages.

Corporate 107

Corporate Communications Guidelines Policies 107

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 78

Communications Measurement Tools Enterprise 78

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. If they’re affected by your brand’s actions, add them to your list. It’s a living, breathing document that we’re constantly working on, says Peter.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s How do I create a content strategy? Once you’ve established a content program that drives brand awareness and lead generation for one area, scale is how you expand that model to other departments or lines of business.

Content Marketing 109

Content Marketing How To Marketing Banking 109

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> This mission and vision became the bedrock upon which we built content strategy, design objectives, brand standards, imagery, and drafted a new sitemap.

Web 60

Web Internal International Storytelling 60

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

DECEMBER 15, 2020

Do you have a PR strategy? Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Is your website up to date?

Marketing 169

Marketing Employee Content Marketing Training 169

PRSay

OCTOBER 27, 2017

The impact of the digital revolution on the traditional communications profession has been well documented. Once you’ve solved that question, then determine how to best deliver those recommendations using data as the guide to formulate insight and smart strategy that can be deployed. Applying critical analysis skills.

Leadership 113

Leadership Communications Hotels Tourism 113

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62