ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. Nothing personalizes a brand like showing its people. . Brag about that media coverage.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

Burrelles Fresh Ideas

JULY 11, 2023

They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads. Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers. They even wear matching outfits in many posts.

Brand 56

Brand Branding Instagram Community 56

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. Today brand customers want an experience that is as frictionless as possible. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

Onclusive

MARCH 19, 2019

Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Responsibilities. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Responsibilities. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Clear objectives will guide your content planning and set the stage for impactful storytelling.

How To 52

How To Content Marketing Analysis eBook 52

NewsWhip

SEPTEMBER 26, 2019

While Twitter was a live feed of the strikes and everyone’s opinion about them, Instagram was a more concerted effort to document the event, and brands showed out to support the strike as well. Top Instagram Posts from Brands. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Social Media 127

Social Media Media Instagram Facebook 127

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Ishmael's Corner

OCTOBER 8, 2014

We had grown up with HP by landing a sliver of the HP business in 1988 – the application support division (ASD) and specifically the transfer of minicomputer documentation from paper to this crazy invention called CD ROM – which kept growing and growing. More importantly, we started to seriously hone our business storytelling chops.

Agency 130

Agency Storytelling Corporate Enterprise 130

PRSay

JULY 23, 2019

She documented her experience in her memoir , “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” co-authored with her sister Lisa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 97

Conference Internal International Travel 97

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Ishmael's Corner

APRIL 21, 2015

Like the investment world’s emphasis on the diversified portfolio, the building of a brand calls for diversified activities. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today. Yet there’s the rub.

Company 60

Company Media Storytelling Interviews 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> This mission and vision became the bedrock upon which we built content strategy, design objectives, brand standards, imagery, and drafted a new sitemap.

Web 60

Web Internal International Storytelling 60

Stephen Waddington

JUNE 23, 2019

It’s an area that brands should investigate. #6 Meeker calls out the use of edited and curated images as a means of storytelling. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 Echo Skills are tracking this growth with almost 100,000 skills published on the platform.

Report 81

Report YouTube Privacy Web 81

Mora Communications

NOVEMBER 7, 2017

All with the goal of bolstering the brand and boosting occupancy. Remember effective PR is effective storytelling. This is when it’s important to bring in a PR team or consultant who can help you develop your stories, your message and your brand. They can focus on your philosophy, the facility, your staff or patient stories.

Strategy 40

Strategy Advertising Advertising Storytelling 40

Waxing UnLyrical

NOVEMBER 7, 2016

The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. It is a simple document that includes demographic information and more detailed behavioral information that relate to the actions you want them to take with your content. The Power of the Persona.

Measurement 65

Measurement Course LinkedIn Banking 65

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Why couldn’t brands do something similar with volunteers? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. You can shoot it as: 1.

Media 120

Media Television Video Print 120

Beyond PR

MARCH 18, 2016

Every brand has an identity. It’s up to brand managers and marketers to pinpoint what makes that identity unique and play to those strengths. Depending on your brand’s expertise, planning content around the holidays and other seasonal events can be a great way to newsjack topics that naturally align with your vision.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 111

Leadership Brand Branding How To 111

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not.

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand. Do you know a professional that demands more versatile writing chops?

Case Study 231

Case Study Writing Pitching SEO 231

The Resolution Blog

JULY 30, 2019

brands can hijack existing campaigns. Tiffany and Co Turns Yellow Cabs Blue Would you expect anything less than classy from mega jewellery brand Tiffany and Co? The duo dramatised the incredible plight of Eva, a Jewish teenager who was murdered by Nazis, by documenting her last days via Instagram. This shows that?—?when

Instagram 120

Instagram Examples Brand Branding 120

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Service storytelling We shared everything we learned. How might we increase the sense of home for care home residents?

Software 78

Software System Training Enterprise 78

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about. If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about.

Storytelling 40

Storytelling Resources Writing Corporate 40

5W PR

MAY 27, 2022

Storytelling. That means companies looking to create and tell their stories should be looking into their brand narrative as a way to create more loyalty and goodwill with the customers, including stories about how a business overcomes any adversity or obstacle.

Company 88

Company Strategy Publicity Real Estate 88

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Brands that expect to have complete control over how their ads look and feel may find it hard to let go. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Mark My Words

JUNE 1, 2018

Whether it’s the bonkorama of Love Island or the cringe comedy of First Dates the audience is perfectly aware of the devised nature of the action- these formats are as much documents of reality as Handmaid’s Tale is a document of Trump’s America. What appeals –and crucially, across all age groups- is storytelling.

Storytelling 60

Storytelling Report Groups Writing 60