5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Brand Branding 88

Ronn Torossian

APRIL 25, 2019

Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Storytelling 218

Storytelling Marketing Consumer Brand 218

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Brand Marketing vs. Performance Marketing. Further explaining the need for Performance Marketing, Shay continues: “We typically have a big debate between Brand Marketing and Performance Marketing.

Storytelling 284

Storytelling B2C Pitching Measurement 284

The Hoyt Organization

NOVEMBER 24, 2023

They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. Consequently, this shift necessitates a new narrative for public relations in 2024, where purpose-driven storytelling and authenticity take center stage. What Is Purpose-driven Storytelling?

Storytelling 52

Storytelling Publicity Consumer Brand 52

Agility PR Solutions

NOVEMBER 9, 2022

It’s no secret that PR is a great way to spread the word about your company’s brand. The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions. Too often, though, companies default to using PR to push their products or services, instead of their story.

Media Relations 174

Media Relations Storytelling Media Brand 174

Agility PR Solutions

AUGUST 16, 2021

The post How social media can help executives hit a brand storytelling home run appeared first on Agility PR Solutions. But unlike a magical baseball diamond in Iowa where the masses unwittingly flock, social media is a different animal entirely. However, if […].

Social Media 148

Social Media Storytelling Media Brand 148

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. What is brand loyalty?

Consumer 148

Consumer Brand Branding Storytelling 148

PR in High Definition

JUNE 28, 2023

This extraordinary journey holds valuable lessons about the power of brand building, storytelling, and their impact on achieving unparalleled success. Storytelling Every year, City were seen as key contenders to finally achieve their ultimate goal – winning the Champions League.

Storytelling 62

Storytelling Brand Branding Pitching 62

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Social Media 78

Agility PR Solutions

MARCH 30, 2023

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

Storytelling 85

Storytelling Creativity Writing Agency 85

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Brand Branding Strategy 78

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Strategic PR delivers many benefits for adtech brands. It gives adtech brands a distinct edge in an overly commoditized marketplace.

Publicity 211

Publicity Marketing Storytelling Advertising 211

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. How to set earned media objectives that are right for your brand.

Media 370

Media Brand Branding Data-Driven PR 370

Muck Rack

JULY 24, 2020

How PR pros can help humanize a brand with their storytelling skills

Storytelling 151

Storytelling Brand Branding 151

The Hoyt Organization

JUNE 24, 2023

Storytelling serves as pivotal means to exchange experiences and propagate knowledge throughout generations with ease and openness. In public relations, it has become a powerful tool used by organizations to convey their brand or message and engage with stakeholders.

Storytelling 59

Storytelling Publicity Brand Branding 59

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Brand 78

Brand Branding Strategy How To 78

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 127

Storytelling Examples B2B Google 127

HMA Public Relations

DECEMBER 7, 2022

If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!

Storytelling 72

Storytelling Marketing Blogging Brand 72

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Establish your brand voice through PR. Quality is key when it comes to PR.

Storytelling 62

Storytelling Media Relations Publicity B2C 62

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 137

Storytelling Communications Survey Brand 137

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

Storytelling 145

Storytelling How To Software Communications 145

Presspage

NOVEMBER 29, 2022

With the continuously growing expectations of the public, companies in aviation have now entered a new reality where more than ever they need their communications departments to take charge and protect their brand. They can often be faced with either having to handle multiple crises simultaneously or managing a so-called “ongoing” crisis.

Storytelling 78

Storytelling Crisis Tourism Communications 78

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets. From your perspective what is storytelling? . If there’s no story, there’s no brand.

Storytelling 92

Storytelling Brand Branding Customer Service 92

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. If you do it right. Where can you make the most impact?

Reputation 195

Reputation Brand Branding How To 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. PR gives brand advocates a voice. Think again.

B2B 173

B2B Brand Branding Media 173

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling. Who saw it?

Storytelling 0

Storytelling Communications Data Social Media 0

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Interested in learning more about visual storytelling? Evaluation.

Storytelling 133

Storytelling Video Strategy Content Marketing 133

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Forget about the brand for a moment.

Storytelling 165

Storytelling Brand Branding Case Study 165

Ishmael's Corner

JANUARY 6, 2020

The Art Of Storytelling In Business Communications And Public Relations. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. Techniques For Effective Business Communications. You can throw out many adjectives to describe 2019.

Storytelling 78

Storytelling Journalism Communications Brand 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

Brand 179

Brand Branding Storytelling Viral 179

Cision

JUNE 14, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. If you tell your brand’s story well, it can have a significant impact.

Storytelling 142

Storytelling Brand Branding Social Media 142

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Communications 126

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Storytelling 78

Agility PR Solutions

JUNE 17, 2019

It probably explains why “brand story” has become one of the top buzzwords for marketing in 2019. After all, a brand story is supposed to […]. The post R.I.P. storytelling—storycrafting is where we should focus now appeared first on Agility PR Solutions.

Storytelling 136

Storytelling Agency Brand Branding 136

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? How many brands can issue a defensive press release on behalf of its fans?

Brand 254

Brand Branding Social Media Insurance 254

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

Content Marketing 168

Content Marketing Brand Branding Marketing 168

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Themes and concepts are the narrative pulse Every company, especially in the tech space, has core concepts and themes they gravitate towards — the narratives that shape their brand identity. Here’s why.

B2B 156

B2B Company Storytelling Pitching 156