ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Have you ever encountered a major brand crisis?

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Upload a story pitch or news announcement and connect with journalists interested in covering your story. The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. Has the time come for PR and 3D printing? Tinder for PR pros & media?

Wireless 120

Wireless Print Hotels Travel 120

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Looking to pitch traditional media outlets? Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 97

Strategy Ethics Social Media Data 97

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. Augmenting a sales and marketing effort.

Print 120

Print Advertising Advertising Survey 120

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? They are your partners and brand representatives, working to achieve your business goals. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Meeting 74

Meeting Media Engineering Journalism 74

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Drive Awareness. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. or even printing out a hard copy – the difference in format can be valuable to helping you edit. Ask yourself the questions below to see if your agency is focused on the less tangible aspects of the PR partnership.

Agency 136

Agency Print Course Travel 136

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. Sometimes that also wound up in print, but it was frothy that earned the interview. Has your PR firm stopped bringing creative ideas to the table?

Financial 60

Financial Pitching Banking Trends 60

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. For as long as I can remember, I have loved art, writing and being creative.

Travel 120

Travel Agriculture Tourism Internal 120

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Throughout your career, you’ve worked with both large brands and small brands. How we get creative for client campaigns is what I find can be the biggest difference. Smaller brands are typically the ones willing to experiment.

Agency 60

Agency Apparel Pitching Creativity 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. We often talk about how people connect with different brands. Sure, we know brands. But do we connect with brands? And copywriters do go on about finding a brand’s unique voice. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Training 52

Training How To Video Corporate 52

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. At times, it’s a matter of linking a brand to a seasonal opportunity. 1 Dig Deep to Find the Story.

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 122

Software Pitching Ethics Privacy 122

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. The idea is instead to put yourself inside the mind of influencers and imagine how they would promote your brand. See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. The PR strategy is to build a brand narrative over time.

How To 52

How To Hotels Survey Employee 52

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear! How to refresh your PR approach?

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear! How to refresh your PR approach?

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

NOVEMBER 26, 2019

To that end, you can use retargeting to pitch earned media as opposed to an advertisement. But it’s also new and creative thinking in a time when the same old tactics are less and less effective. Truly global brands, with large enterprise deployments, will run upwards of $100,000. 5) Cision Impact pricing and customers.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JUNE 14, 2016

There’s a handful of headlines emerging discussing plans to shake up marketing from an investment to drive profit , to the mechanism of profit : “Mondelez will focus on forming media partnerships to acquire, develop and distribute content that will promote its so-called “power brands” like Oreo cookies and Trident gum.

Marketing 60

Marketing Conference Software B2B 60

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. is a post from: Waxing UnLyrical.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Frederik Vincx

OCTOBER 27, 2015

This info might be handy to pitch influencers your related story. That’s why it’s important to build up a relationship before pitching. You can create a multimedia press release in your own custom-branded newsroom. Prezly automatically generates a multimedia email version to pitch to influencers.

Google 60

Google Software Analytics Pitching 60