ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Looking to buy enterprise software?

Brand 185

Brand Branding Marketing Wireless 185

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Or is it just the brand – Walgreens?

Brand 90

Brand Branding Marketing Enterprise 90

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Reputation Us

MAY 4, 2021

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. Protector Enterprise (available Fall 2021), an entire corporate team approach to reputation management and crisis response. Achieve valuable professional development and assets for career advancement.

Reputation 78

Reputation Crisis Financial Enterprise 78

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 157

Company Nonprofit Apparel Banking 157

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing Internal 256

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Agility PR Solutions

NOVEMBER 4, 2018

However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world. Public relations and philanthropy may seem a bit counterintuitive. The 2018 Invictus Games, which took […].

Nonprofit 78

Nonprofit Enterprise Corporate Publicity 78

Sword and the Script

APRIL 20, 2021

I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 The text was stiff and corporate. The results were clear and measurable.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true.

B2C 120

B2C B2B Software Consumer 120

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications.

Corporate 159

Corporate Groups Local Enterprise 159

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. The recent Target breach and CEO termination further shows that Boards of Directors are aware of how a security gap can lead to wide and negative corporate impact.

eBook 111

eBook Communications Crisis Communications Insurance 111

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Are you relying on text-only assets to drive your messaging?

Video 117

Video Communications Strategy Product Launch 117

Stephen Waddington

JULY 21, 2020

Watch for innovation and move fast to help brands capitalise. Rethinking events Corporate events will never be the same again. Longer term brands need to realign with their markets and the communities that they serve. Any brand that went into the crisis focused on profit must examine its priorities.

Crisis 78

Crisis Agency Enterprise Local 78

Sword and the Script

JUNE 30, 2020

A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. He suggests having “brand communication (corporate comms) report to the CEO and have sales activation (public relations) report to the CMO.” Unbundle PR.

Report 118

Report Publicity Survey B2B 118

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Narrative Science is the leader in Advanced Natural Language Generation for the enterprise. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Meltwater named Scott Gibbs as SVP of Global Enterprise leading the company’s enterprise sales team. Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Ishmael's Corner

OCTOBER 8, 2014

I got my first exposure to problem solving when HP’s corporate communications function informed the ASD general manager, Marc Hoff, that he wasn’t allowed to hire me since “I wasn’t sanctioned by corporate.” Keep in mind the media gravitated toward HP’s cash cow – the printer business — and to a lesser extent the enterprise servers.

Agency 130

Agency Storytelling Corporate Enterprise 130

Stephen Waddington

JUNE 13, 2018

If you work for a brand in communications, marketing or public relations I suggest it’s an event not to be missed. The evening starts at 6.00pm for drinks and canapés followed by the main event starting promptly at 6.30pm. This has been a fascinating event to pull together. We’re lucky be joined by such a fantastic group of practitioners.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Mindful Marketing

JANUARY 16, 2022

It doesn’t take much business background to know that the goal of an enterprise is to build market share for itself, not competitors. The unconventional approach gains attention, and the corporate social responsibility builds goodwill. Mutually beneficial exchange, in commercial and noncommercial contexts, is a very good thing.

Local 81

Local Corporate Insurance Insurance 81

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Is this a rebrand?

Software 154

Software Tools Print Technology 154

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. Comms School: personal branding In the next week’s Comms School session Marcel Klebba and I will cover personal branding, SEO and the benefit of creating a strong digital footprint.

Survey 68

Survey Enterprise SEO Web 68

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. More than 25,000 global companies, including some of the world’s most famous brands, rely on BrowserStack. Ever AI offers best-in-class face recognition technology.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Sword and the Script

SEPTEMBER 24, 2019

After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. How is that line of work different your work in enterprise software sales?

Agency 63

Agency Software Enterprise Marketing 63

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world.

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. It’s free or corporate jargon. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. She writes like a human being–not a robotic corporate executive.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Wadds Inc.

AUGUST 14, 2023

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

Barokas

NOVEMBER 6, 2017

These changes have created a niche for enterprising PR folks who are willing to dig deep, learn a new industry and start telling some powerful stories. Last week, Constellation Brands Inc. As large industry players get interested in the space, you can expect VCs and corporate CEOs alike to open their wallets for cannabis companies.

Industry 68

Industry Retail Enterprise Banking 68

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? Very new, very hot type brands to be working with.

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. Most corporate customers can probably get a fairly sophisticated Cision Impact module for around $20-30,000 per year.

Publicity 90

Publicity Media Advertising Advertising 90

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Alert consumer brands to emergent reputation threats . Certainly at a standard to drive corporate decision making – not just comms.” .

Media 88

Media Data Reddit Crisis 88