ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

APRIL 20, 2021

I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 The text was stiff and corporate. The results were clear and measurable.

B2B 105

B2B Leadership Marketing Blogging 105

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp . Terms were not disclosed.”. AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Stephen Waddington

JUNE 13, 2018

The best defence is monitoring, planning and bringing together a team experienced in front line communication and ongoing reputation management. If you work for a brand in communications, marketing or public relations I suggest it’s an event not to be missed. This has been a fascinating event to pull together.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Sword and the Script

JUNE 30, 2020

A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. He suggests having “brand communication (corporate comms) report to the CEO and have sales activation (public relations) report to the CMO.” Unbundle PR.

Report 116

Report Publicity Survey B2B 116

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. These are investments in relationships, reputations, loyalty, brand cache and content. It goes without saying.

Marketing 60

Marketing Conference Software B2B 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Stick around with us for part two.

Media 202

Media Storytelling Technology Data 202

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”. governance. embezzlement. “If

How To 121

How To YouTube Pitching LinkedIn 121

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Axia PR

DECEMBER 15, 2021

Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. The moment there's a reputation crisis, you can expect your company to suffer greatly.

Crisis 62

Crisis Reputation Enterprise Construction 62

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up.

Technology 248

Technology Company Enterprise Community 248

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. It’s not only a security issue, but also a brand issue as the potential for misinformation increases.

Enterprise 78

Enterprise Reputation Crisis System 78

PR Conversations

SEPTEMBER 22, 2015

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. However, most often the person leading the corporate communications department is male. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Job Coach

SEPTEMBER 28, 2016

Yet again corporate America comes ashore with another stark example of why "behavior is all that matters." Hat tip to Shel Holtz for the "ship to shore" inspiration and reminder that solid moorings are required for a stellar reputation. It is how you act and not what you say that drives image and brand.

Enterprise 100

Enterprise Reputation Employee Corporate 100

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Cision

SEPTEMBER 30, 2015

A new report from Cision and Social Business Engine, “ What’s Working in Social Media Marketing – Brand Stories From the Trenches ,” takes a look at how some of today’s biggest brands run their social media teams. A training program, specific to social media, keeps employees all on the same page and aligned with your brand’s goals.

Social Media 120

Social Media Report Media Training Training 120

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce.

Media 112

Media Journalism Report Video 112

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Next Steps For AI And The PR Sector.

Publicity 85

Publicity Training Technology Data 85

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. RBC is Canada’s most valuable brand (16 th globally) and has a history of being named one of the best workplaces in Canada.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. RBC is Canada’s most valuable brand (16 th globally) and has a history of being named one of the best workplaces in Canada.

Conference 40

Conference Measurement Communications Employee 40

Where the Fishermen Ain't

AUGUST 30, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. their “versions of truth”? Louis last month, and I believe him.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. EverLedger , Provenance.Org , Chronicled , SKUchain , etc.).

Storytelling 20

Storytelling Technology Financial Groups 20

Flatiron Communications

MAY 2, 2017

Enterprising PR professionals — a phrase I hope is not an oxymoron — might take a page from Product Hunt by considering all the new apps and desktop tools available to them today. This is less true today when many tools in the “earned media” space have become indispensable for my client work.

Tools 45

Tools Twitter Report Pitching 45

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. This isn’t purely the domain of private enterprise. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. A value is only a value if an organisation is prepared to defend it.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. Nearly half are rethinking how they communicate “brand.”.

Leadership 0

Leadership Agency Education Communications 0