Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. When the brand belongs to a celebrity, however, there is more work to be done. In terms of highlighting the brand to the media, they usually only see one component: the celeb.

Brand 59

Brand Branding How To Consumer 59

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to test changes to your brand’s products?

Consumer 120

Consumer Video Customer Service Twitter 120

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. Here is a guide on how to utilize it effectively. What Is Google Alerts?

Google 82

Google Publicity Customer Service Web 82

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

5W PR

DECEMBER 13, 2021

Companies that have recognized that they have to ensure satisfaction and loyalty from their customers also understand that they’re able to provide a unique value to their consumers. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Communications 88

Communications Consumer Customer Service Case Study 88

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Brands to watch in 2018. Tapping into the zeitgeist much?

Brand 136

Brand Branding Retail Comparison 136

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. This might not be such a bad thing in light of the PewDiePie incident, which highlights just how tricky working with these young social media influencers can be). Used correctly, Twitter can have a huge impact on customer service, perception and reputation.

Twitter 235

Twitter Customer Service Web Facebook 235

Shift Communications

APRIL 8, 2015

Today’s consumer has more power than ever before. Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. Another aspect of audience engagement is customer service. An effective way to do this is through having a strong social media presence.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Brand: Mabel’s Labels.

Brand 100

Brand Branding Pinterest YouTube 100

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 86

Social Media Media Mobile SEO 86

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. Here’s a list of all the resources we created with a description of how each can help you. That’s killing brands!

Marketing 120

Marketing Customer Service Employee Mobile 120

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business.

Customer Service 88

Customer Service Financial Measurement Meeting 88

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

PR 20/20

AUGUST 6, 2019

Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make. Although marketing has been around for ages, how have new consumer demands shifted the way we market? Godin suggests making brand marketing a top priority. Commit to change.

Marketing 40

Marketing How To Customer Service Groups 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. If you are just tracking a brand name like “Visa” – that big spike in coverage in June may be the result of your PR efforts on behalf of the credit card company, or it could be that there were new Visa requirements to enter China.

Measurement 52

Measurement How To System Comparison 52

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. is time consuming, drawing the marketer father away from his day-to-day responsibilities. The first is the obvious resource strain. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Cision

MAY 10, 2016

Your audience is accessing your brand story in new and different ways, and if you aren’t reaching them in the right way, they aren’t going to listen to you. Francis College, says transmedia storytelling is the path brands need to take. What do you think is the biggest challenge facing brands today? How can they overcome it?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

5W PR

MAY 31, 2019

In this post, we’ll look at how to put reviews to work in favor of your business. Seeking out reviews has become a standard part of the buying process for all types of customers, so much so that every online retailer should be thinking about them.

Customer Service 68

Customer Service Retail Reputation Facebook 68

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

Measurement 40

Measurement Reputation Brand Branding 40

Waxing UnLyrical

JUNE 15, 2011

However, when it comes to branding, the opposite may be true. Consumers value personal, truthful conversation from companies. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. It sounds weird, eh? Here is what not to do.

Brand 78

Brand Branding Customer Service Twitter 78

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership.

B2B 147

B2B Leadership Customer Service eBook 147

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. However, ad spend is down , particularly in consumer and B2B tech. How to adapt your goals during tough times. Focus on big ideas and big rocks.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Rock the Status Quo

JULY 14, 2015

Customer service or sales? Did you know that most brand mention monitoring subscriptions don’t include customer review websites? Customer Reviews: People are Talking About You…Without You. Customer Reviews: How to Build Trust, Ensure Authenticity and Reverse Negativity . Read more ).

Retail 100

Retail Customer Service Google Reputation 100

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. Recognize employees.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Burrelles Fresh Ideas

JUNE 6, 2023

While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40