Ronn Torossian

NOVEMBER 5, 2023

It is influenced by beauty influencers and shifting consumer preferences. This sector encompasses cosmetics, skincare, haircare, and more, with numerous […] The post How to Build Authenticity in the Beauty Industry appeared first on. The beauty industry is highly competitive and constantly changing.

Industry 195

Industry How To Consumer Brand 195

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Strategy 78

Strategy Brand Branding How To 78

Agility PR Solutions

FEBRUARY 20, 2020

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel mistreated run the gamut. New research from PR and comms […].

Reputation 130

Reputation Consumer Brand Branding 130

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Advertising 78

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Ronn Torossian

MAY 20, 2020

Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […]. The post When is a Brand Connecting or Pestering? appeared first on.

Brand 370

Brand Branding Consumer Marketing 370

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Agility PR Solutions

FEBRUARY 9, 2022

Part of this comes down to excellent branding and relationships with consumers. The post How your branding impacts public relations—and 3 tips on how to improve it appeared first on Agility PR Solutions. Your business needs to have […].

Publicity 161

Publicity Brand Branding How To 161

Agility PR Solutions

DECEMBER 14, 2022

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive optimal performance.

Consumer 85

Consumer Brand Branding Marketing 85

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition?

Storytelling 102

Storytelling Brand Branding Consumer 102

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”.

Brand 370

Brand Branding SEO Engineering 370

Agility PR Solutions

FEBRUARY 26, 2024

It serves as the linchpin that connects consumers with brands, fostering a dialogue that extends beyond mere transactions to build meaningful relationships. In the realm of contemporary business practices, the significance of customer communication cannot be overstated.

Communications 96

Communications How To Consumer Brand 96

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

Agility PR Solutions

MAY 23, 2022

Global sustainability is a high priority for nearly 60 percent of American consumers. The post How to avoid greenwashing in your brand messaging appeared first on Agility PR Solutions. The post How to avoid greenwashing in your brand messaging appeared first on Agility PR Solutions. However, […].

How To 91

How To Brand Branding Small Business 91

Agility PR Solutions

JULY 5, 2022

Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. The post How to discover the perfect social media influencer for your brand appeared first on Agility PR Solutions.

Social Media 91

Social Media How To Brand Branding 91

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 104

Strategy Brand Branding SEO 104

Agility PR Solutions

JUNE 27, 2023

Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business.

Reputation 78

Reputation Measurement Brand Branding 78

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Researching industry trends Stay abreast of the latest trends in the consumer electronics industry. Early planning Begin the preparation process well in advance.

How To 78

How To Analysis Resources Trends 78

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. The post How to Use AI to Build a Brand Narrative appeared first on AirPR.

Brand 170

Brand Branding How To Trends 170

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Agility PR Solutions

MAY 29, 2019

Brands and businesses are in the process of making a big strategic shift to a more customer-centric approach, but many are stumbling because… well, they’re not exactly sure what steps to take. Less brand-focused messaging? More social media activity? More testimonials and user reviews? Those tactics sound like they could work.

Consumer 78

Consumer Brand Branding How To 78

Agility PR Solutions

SEPTEMBER 29, 2022

Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can appeal to a modern-day consumer.

Reputation 161

Reputation Consumer How To Brand 161

5W PR

JANUARY 11, 2021

Why spend time on a unique brand tagline? Some brands are so well developed that a brand can be conjured in mind instantly if you say a certain phrase or line. A brand tagline or slogan can be one of the most important parts of branding. An unsuccessful slogan can land a brand on the bottom of the clearance rack.

Brand 88

Brand Branding How To Guidelines 88

Flack's Revenge

NOVEMBER 26, 2019

Job requirements for those pitching consumer tech products may be more like general CPG. The most important variables that can shape tech PR are brand strength and company stage/maturity. It discusses how to overcome some of the challenges the young company faces, here’s an excerpt: Startups… need to play offense.

How To 207

How To Enterprise Government Technology 207

5W PR

NOVEMBER 30, 2023

Consumer preferences, environmental concerns, and global events have all influenced this evolving landscape. Health and wellness Consumers want healthier drinks. Consumers are increasingly choosing brands committed to environmental responsibility. It’s a consumer expectation.

Industry 78

Industry How To Consumer Energy 78

Agility PR Solutions

MAY 3, 2021

Communicators are still figuring out the post-COVID consumer (hopefully, we’re almost there)—why they’re loyal to certain brands, how they think about these brands, and what leads them to change their brand loyalties.

Brand 85

Brand Branding How To Consumer 85

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. How to position your communications with gender equity in mind When it comes to talking about gender equity, honesty and accountability is the key.

Internal 195

Internal International Brand Branding 195

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

Prowly

JUNE 19, 2019

Do you ever wonder why some consumers only buy Apple, Nike, or Starbucks, while others swear by Samsung, Adidas, and Dunkin? The post How to Sway Audience Perception and Project Your Brand as an Industry Leader appeared first on Prowly Magazine.

Industry 152

Industry Brand Branding How To 152

Agility PR Solutions

NOVEMBER 16, 2023

Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated.

Consumer 96

Consumer Retail Brand Branding 96

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

Agency 155

Agency How To Consumer Tools 155

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Consumers need to see consistency in brand messaging in times of uncertainty. Create a free booklet on how to strengthen the immune system to cope with infection and viruses.

Crisis 225

Crisis How To Small Business Social Media 225