Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company. Jessica Lawlor, President & CEO of Jessica Lawlor & Company.

Community 150

Community Twitter Corporate Groups 150

Deirdre Breakenridge

JULY 22, 2019

There are approximately 6,000 tweets shared every second on Twitter. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Share personal community stories; go into the communities and get to know the social activists and well-known people who can create change.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Brandwatch renews with Twitter. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 152

Survey Software B2B Pitching 152

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 16, 2011

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. Instead of canceling the chat – and, I’m pretty sure, because the conversation with my friend was playing on my mind – I asked on Twitter, on the day of the chat, as to whether we should go ahead or not.

Community 72

Community Measurement Twitter Social Media 72

Communications Conversations

NOVEMBER 16, 2022

It takes time to build a brand, a voice, etc. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. The fake Eli Lilly Twitter fiasco is a good example. Twitter is changing on an hourly basis.

Social Media 174

Social Media Media Analytics Data 174

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it. Recognize them.

Brand 100

Brand Branding YouTube Social Media 100

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Even communications-based organizations like social media giants Facebook and Twitter are grappling with issues around transparency.

System 158

System Community Social Media Employee 158

Stephen Waddington

MARCH 19, 2019

We kicked off by reviewing some of the blogs posted by members of the Comms School community. Almost 500 people have signed up to the Facebook community. This included creating a routine, making time for writing and discipline. You might prefer working in silence or listening to a writing playlist.

Blogging 84

Blogging How To LinkedIn Facebook 84

wiredPRworks

MARCH 10, 2022

Beth is also a daily practice junkie who takes on insane creative challenges, like writing a poem or drawing a picture every day for a year. Beth Nyland on Twitter. Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. It’s a wonderful community act of craft. Check it out for yourself on Twitter.

Transportation 84

Transportation Government Community Facebook 84

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! They’re probably not even on Twitter. Adding context and community. For example, do you think Michelle Obama cares what social scores her best friend(s) have? List are subjective.

Community 79

Community Nonprofit Twitter Measurement 79

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” To answer the question, let’s examine the history and the data.

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. Connect with Lisa on Twitter: @LisaArledge. But strategic use of embargoes is just as relevant as ever, and an important asset to any PR team.

Radio 198

Radio Tools Journalism Interviews 198

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. Locate brand-appropriate social influencers.

Pitching 136

Pitching Agency Tools Resources 136

Critical Mention

JUNE 13, 2019

Her fans love getting her unfiltered thoughts and uncensored selfies through her social media channels, such as Facebook, Twitter and Instagram. The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his brand.

Social Media 60

Social Media YouTube Media Instagram 60

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. And if you don’t have one, then write one. This year’s theme is “Doing the Right Thing.” Unless you’re a small agency with few clients, these conflicts are inevitable.

Ethics 136

Ethics Policies Guidelines Employee 136

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. For global companies, reputation is the new gold.

Crisis 158

Crisis Reddit Reputation Tools 158

Reputation Us

AUGUST 25, 2022

It offers a read/write/own version of the web, where users have a financial stake in, and more control over the web communities they belong to. So the good reputation you’ve built on Facebook, for example, can’t be moved to your Twitter account. This includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more.

Reputation 78

Reputation Web System Data 78

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

prTini

NOVEMBER 21, 2014

The Science of Building a Lasting Social Media Community. Brands Are Wasting Money on Facebook and Twitter, Forrester Says. How to Identify Weaknesses in Your Writing. 5 Techniques to Drive Clicks From Twitter. Snapchat 101: A Brand Primer. 10 Reasons User-Generated Content Boosts Social Media Success.

Brand 52

Brand Branding Case Study Big Data 52

Beyond PR

MAY 11, 2016

To get there, though, you need to tell your brand story in a creative way. Start with these five steps to write a script that impresses viewers and converts leads. Write to Your Soundbites, Touch Your Video and Let It Go. Writing for video is different than drafting a piece of content. You interviewed people for a reason.

Video 40

Video Writing Marketing Case Study 40

Cision

SEPTEMBER 16, 2016

The story that highlights something good in the community. If you don’t mind putting in the work to develop your brand’s story, it will be both seen and shared! The Writing’s on The Wall. ” Figure out what people want and write about it. Connect your brand’s buzz back to the bottom line.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity. You’ve decided your audience is mostly on podcasts and Twitter, for example. Measure your results.

Film 120

Film Content Marketing Analytics Measurement 120

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Develop a community. We needed to develop a community that was inspirational and empowering. Think of brands that have impacted you. What is the feeling that you want people to associate with your brand?

Enterprise 150

Enterprise Community Education Radio 150

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. Here are some of my ideas.

Groups 96

Groups Social Media Ethics Meeting 96

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. I heard the game had more than 2 million uses of #tojo17 on Twitter alone–wow! impressions of people using that hash tag on Twitter and Facebook. I also think we benefitted from the love our community has for the Twins.

Case Study 113

Case Study Journalism Study Instagram 113