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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Let real travelers share their stories, and share the brand’s too.

Travel 78
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This Week in PR Ethics (10/20/22): Favela Tours, Virtuous Radio Hosts, and Virus Research

Ethical Voices

This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. Do they bring money to the community and break down divides, or are they dehumanizing human zoos? But my favorite is celebrating the positive, virtuous action by a radio station show host.

Ethics 76
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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

How did Scott’s team keep the state’s tourism afloat? They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Brand: Finally, I looked at the topic context inside out.

Crisis 120
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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals can design initiatives that connect travelers with local families, schools, or community organizations.

Travel 78
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Get Into a 7C Frame of Mind: Shonali Burke’s’ Guide to Social PR

Cision

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. Brands must go beyond simply posting and hoping for responses. Your community is the jewel in social PR’s crown. To keep it sparkling, spend time building, educating and nurturing your community.

Tourism 149
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The Multi-Industry Benefits of A PR Firm?

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. What is the local community like? In order to even have a business, you need to build a brand with a strong image. Chances are, you’re wrong.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. What is the local community like? In order to even have a business, you need to build a brand with a strong image. Chances are, you’re wrong.