Agility PR Solutions

JULY 4, 2018

This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. The post Civic branding case study—PR’s role in the growth of municipalities appeared first on Agility PR Solutions. Today, municipalities across the U.S.

Case Study 99

Case Study Study Tourism Brand 99

Mark My Words

SEPTEMBER 20, 2022

Well, for one, both households were run by matriarchs who acted as instinctive managers of the family brand. As such, brand Britain became inextricably linked to Her Majesty. As the Carolean era begins, what next for brand Britain? As the Carolean era begins, what next for brand Britain? | PR | Campaign Asia.

Brand 60

Brand Branding Tourism Crisis 60

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Let real travelers share their stories, and share the brand’s too.

Travel 78

Travel Consumer Strategy Tourism 78

Prohibition

JULY 10, 2023

The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so. And now we kind of want a Big Yellow Boot… Tourism NZ and The Beautiful Game The FIFA Women’s World Cup is being co-hosted by both New Zealand and Australia and kicks off later this month. Great work!

Tourism 62

Tourism Fashion Social Media B2C 62

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social. While it’s easy to panic once your brand is dealt a bad hand of cards, it’s not always worth your energy or time.

Brand 120

Brand Branding Crisis Communications Crisis 120

Maxim Behar

FEBRUARY 21, 2022

In a special letter to Prime Minister Kiril Petkov and the ministers in charge, the Bulgaria National Board of Tourism supported the PR expert's proposal to the Government to improve Bulgaria's reputation on the international market. This is just a suggestion.

Government 52

Government Tourism Internal International 52

PR Fuel

OCTOBER 8, 2022

They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. One last industry we’re going to discuss is the tourism industry. For companies in the tourism industry, a simple press release could result in a story in a magazine or a newspaper.

Industry 104

Industry Company Real Estate Tourism 104

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. for every dollar invested. Reach a Wider Audience.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

OCTOBER 15, 2020

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

PRSay

APRIL 16, 2020

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. With the country under lockdown, this is a difficult time “to remind people that your property, airline or brand exists, without being tone-deaf to people who’ve lost their jobs,” she said.

Travel 202

Travel Pitching Airlines Media 202

Ethical Voices

OCTOBER 20, 2022

This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. To me, it is another example of the growing power of stakeholders and the impact ethical actions have on brands. But my favorite is celebrating the positive, virtuous action by a radio station show host.

Ethics 77

Ethics Radio Sports Tourism 77

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Presspage

NOVEMBER 29, 2022

It generates economic growth and facilitates trade and tourism. With the continuously growing expectations of the public, companies in aviation have now entered a new reality where more than ever they need their communications departments to take charge and protect their brand. It brings people, cultures and businesses together.

Storytelling 78

Storytelling Tourism Crisis Strategy 78

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.

Travel 78

Travel Strategy How To Local 78

Communications Conversations

JULY 22, 2016

Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo ). But, thanks to a new piece of functionality recently rolled out by Facebook, brands still have an opportunity to immerse their fans using PHOTOS like never before. So why aren’t more brands jumping on this bandwagon? Enter Facebook 360 photos.

Facebook 60

Facebook Brand Branding Tourism 60

Cision

JANUARY 21, 2016

How did Scott’s team keep the state’s tourism afloat? They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Brand: Finally, I looked at the topic context inside out.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence.

Industry 316

Industry Fashion Travel Tourism 316

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Cision

JANUARY 19, 2016

So how can brands prepare when local events turn into national and global crises in mere seconds? During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Could your brand manage a crisis in today’s social world? Get our free white paper today! Unify To Stay Connected.

Crisis 120

Crisis Tourism Local Data 120

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. This time, however, the virtual was forced. People have more live video options than ever as they quarantine at home.

Travel 144

Travel Video Industry Tourism 144

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130

PRSay

JANUARY 29, 2019

One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. If you find yourself posting on a channel “just because,” take a step back and think about what makes sense for your brand and your audience. Do fewer things better.

Tourism 135

Tourism Employee Web Travel 135

Burrelles Fresh Ideas

MAY 23, 2023

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Let us know if you’d like more information or have questions by contacting us here.

Travel 40

Travel Tourism Airlines Hotels 40

Maxim Behar

MAY 21, 2023

Making Seychelles better branded reflects not only on tourism, but also on businesses, and investments. That is why the book will soon be in the English language on Amazon so millions of people all over the world will be able to download it. Even our national pride is important in this unsecured and difficult world," said Behar.

Tourism 52

Tourism Writing Education Corporate 52

Doctor Spin

MARCH 1, 2024

Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Travel- and hospitality industry. Public affairs firms. Startups and small businesses.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. His ability to capture compelling moments and candid behind-the-scenes photos of world leaders has earned him widespread recognition and admiration.

Travel 66

Travel Tourism Storytelling Newspapers 66

Mark My Words

MARCH 5, 2015

Advocacy messages, whether for a cause or a brand, automatically invite scrutiny (think politics) They prompt us to put our defenses up. The time when brand marketers, PR’s and entertainment moguls could dictate what people see, hear, and think is long past, if it ever existed at all. Stories are different. You have to hand it to them!

Tourism 60

Tourism Storytelling Banking Fashion 60

Prohibition

APRIL 13, 2023

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic. Some influencers, however, don’t solely focus on product-based content, some simply share their experiences, and day-to-day lives, brands need to find a way to tap into this experience.

Travel 62

Travel Instagram Hotels Tourism 62

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 106

Marketing Newspapers Print Local 106

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story? Ready to prepare an active strategy?

Crisis 120

Crisis Tourism Crisis Management Energy 120

Shift Communications

JANUARY 30, 2020

Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations. In the case of the Wuhan coronavirus, organizations with stakeholders directly or indirectly impacted—like airlines, hotels, municipalities, tourism boards, and retail brands—must decide if and how they will show up.

Trends 127

Trends Publicity Communications Tourism 127

Cision

JULY 5, 2016

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. Brands must go beyond simply posting and hoping for responses. The Swedish Tourism Bureau did just that with their campaign, The Swedish Number. But too many run into the same problem too often.

Tourism 149

Tourism Community Data Tools 149

Engage PR

DECEMBER 15, 2015

Aberdeen and Grampian Chamber of Commerce (AGCC) recently hosted its Joint Tourism Network meeting featuring speakers from VisitScotland, Visit Aberdeen and the local Area Tourism Partnership. Consumers still want to discover things by themselves and forcing products and services on them may lead to a reduction in brand loyalty.

Tourism 60

Tourism Local Trends Travel 60

The Stalwart Blog

FEBRUARY 24, 2015

I asked that question on the San Diego State University''s School of Hospitality & Tourism Management''s LinkedIn page. Keeping the Chargers in San Diego is not debatable on its brand value to the City, but more on the public will. Emotions aside, there begs a larger question. Here were two answers I got back: Yes.

Brand 60

Brand Branding Tourism Insurance 60