PRSay

OCTOBER 17, 2023

I feel like we are fellow journeymen because I am a storyteller and story collector just like you,” she told attendees, noting that her focus today was primarily on the importance of gathering people’s stories through the lens of The Race Card Project. A book based on the project is out in January. Your Story. Please Send.”

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ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

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Viral Storytelling Writing Crisis 120

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

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Marketing Resources Content Marketing Leadership 251

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Liz Sabatiuk (@mobilia5) August 27, 2015.

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Storytelling Case Study Crisis Viral 120

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

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Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

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Storytelling Resources Journalism Examples 100

PRSay

SEPTEMBER 7, 2023

A book based on the project is out in January. I printed up 200 postcards at my local Kinko’s and passed them around on my travels when I kicked off a 35-city book tour. The answers are the basis for your forthcoming book “Our Hidden Conversations: What Americans Really Think About Race.” Ahead of her Oct.

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Community Exercises Print Writing 164

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing. Who Are You Writing For?

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PRSay

JUNE 9, 2022

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. The 600-page book — in a spiral-bound format — also aggregates usage additions and changes made earlier in 2022 and posted on the AP website.

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Guidelines Storytelling Report Community 128

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. The Beginning. I’m challenging myself and my perspectives.

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Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry.

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PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I write about what matters to me — that I also think matters to other people.

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Storytelling Writing Conference Radio 60

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

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Writing Google Meeting Airlines 84

Maxim Behar

FEBRUARY 4, 2024

As for books, I primarily write; in the last three years, I've published five. This one book, “Building A Story Brand” by Donald Miller, purchased from a lovely bookstore in the small town of Naples in southern Georgia, immediately caught my attention. I often succeed.

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Storytelling Writing Social Media Brand 40

The Hoffman Agency

JULY 8, 2019

Reading Salgari’s books is one of my fondest childhood memories. To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. I know how cliché it may sound. However, my 10-year old self could not care less!

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Storytelling Data Travel Writing 28

Solo PR Pro

JANUARY 11, 2022

1 business goal for 2022 is to publish my public relations book! This public relations book will focus on helping students and journalists of color enter the field successfully. The book is about the essentials new or aspiring PR pros of color need to know to succeed in public relations from their first day on the job.

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Writing Community Storytelling Education 98

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

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David PR Group

JULY 21, 2014

What do every great movie, book and marketing campaign have in common? Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. The answer: a great story. –John.

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Storytelling Marketing Viral Energy 80

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

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How To Writing Study Training 110

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

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Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Why a Challenge ?

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Storytelling Pitching Interviews Agency 177

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote?

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ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. Put on a conference or panel event.

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Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. Inclusion on Purpose’ shows how to build an inclusive workplace and culture through storytelling and practical frameworks.

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Leadership Storytelling Policies Groups 62

The Hoffman Agency

MARCH 9, 2021

Ever since I was a kid, I loved storytelling. I began my storytelling journey by reading The Magic Treehouse series when I was in 1st grade. I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter.

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Storytelling Internal International Journalism 69

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Researchers found that people read information on paper vastly differently than online, as the amount of data to absorb on a singular page in a book is far less than a busy webpage.

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Wikipedia Viral Reputation Internal 62

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #6: PR professionals just write press releases.

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Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

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Skype Industry Storytelling Interviews 150

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Reason #2: You can finally say you wrote the book on the subject. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

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Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. Literally anything with writing on it becomes a candidate for this technique: Books. Replace the Words in an Existing Visual.

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Storytelling Pinterest B2B Examples 159

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

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Marketing Social Media Trends Instagram 118

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. For example, if you’re an author who just released a new book, you can consider creating a quick book summary video as a sneak peek. This will help you personalize your outreach and understand what might interest them.

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The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. After graduating, I realized several things in my life were missing, like collaboration and challenge in conjunction with storytelling, two things that were waiting for me at The Hoffman Agency.

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Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C.

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Meeting Handbook Newspapers Government 97

5W PR

MAY 6, 2020

Storytelling is always powerful. The popularity and appeal of TedTalks is another shining example of the power of storytelling. Dr. Robert Cialdini spent years studying the psychology of influence before writing his best-selling book, “Influence at Work.” Preach and lead by example.

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Survey Storytelling Consumer Analysis 88

Rock the Status Quo

DECEMBER 1, 2015

From a confident little girl teaching the swami across the street how to roller-skate, a horse trainer during my twenties teaching little girls to jump their ponies, to an author launching pre-sales this very week for my first book –teaching has run through my life like a slow moving river. Mindful writing is the best prevention.

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Ishmael's Corner

SEPTEMBER 9, 2015

The Art Of Storytelling In Business Communications And Public Relations. But I am feeling the pressure to write a post that’s “stylish, witty and delightfully readable.” Anyway, the tweaked book title portends a looming personal adventure. Techniques For Effective Business Communications. How about “simply readable?”

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