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How to Use AI to Help Catch the Attention of Your Readers

PRSay

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

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ICON 2018 Preview: 4 Questions With Writing Expert and General Session Speaker Ann Handley

PRSay

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

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Storytelling, Community and Purpose: Finding Balance Within the Tech Industry

The Hoffman Agency

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. The Beginning. I’m challenging myself and my perspectives.

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ICON Recap: Alice Randall on Storytelling and the Influence of African-Americans in Country Music

PRSay

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I write about what matters to me — that I also think matters to other people.

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A New Chapter

The Hoffman Agency

By Hayley Hendrickson, Intern. Ever since I was a kid, I loved storytelling. I began my storytelling journey by reading The Magic Treehouse series when I was in 1st grade. I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter.

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You’re out of your Bleeping PR Head – or Should be

Flack's Revenge

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Why a Challenge ?

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Meeting Marc C. Whitt

Wadds Inc.

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

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