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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Book Review: A Century of Spin

Wadds Inc.

This is a controversial text that poleaxes public relations probity and informs media descriptions of professionals to this day, using terms such as propaganda and spin. But to do so may make you a “public relations apologist,” a term used throughout this book. To say this book is cynical about public relations is an understatement.

Ethics 105
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4 Building Blocks for Social Selling Systems on Social Media

Cision

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Today, brands must implement social listening to manage a successful social selling system. Read the full-length “LiSTEN” e-book today!

System 120
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Book review: Leading the Listening Organisation

Wadds Inc.

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice.

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The Evolution of Multimedia Across Social Media

Cision

He literally wrote the book on Twitter, created a #1 best-selling iPhone app, is a New York Times Bestselling author of 12 books, is leading the live video movement and, according to sources, he also finds time to sleep. But now we’ve got Twitter and Facebook with their own live video delivery systems. ”.

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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. The tools are intended to function as a “ navigation system ” helping “communicators to plan, co-create and measure the impact” of employee communications and announcements read. Seems like a savvy move on Muck Rack’s part to me. per share.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Books and literature. Device -> (Mobile operating system, Wireless carrier, Connection type). The post How to Improve Your Social Media Targeting appeared first on Cision.