Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study Internal 98

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. The post Book It!

Print 245

Print Pitching Television Newspapers 245

Cision

OCTOBER 7, 2016

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes, a syndicated daytime program that tackles socially relevant, topical and exclusive stories. Jakes team, but isn’t new to talent booking. For books it’s great to get a hard copy send to the office.

Pitching 275

Pitching Television Energy Social Media 275

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation.

Reputation 153

Reputation Financial Case Study Banking 153

Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. I’ve learned so much from all of you.

Communications 211

Communications Course Video Writing 211

Maxim Behar

MARCH 12, 2024

"The Global PR Revolution" by Maxim Behar , a globally renown PR professional, has reached the top of BookAuthority ’ s ranking for the " 20 Best PR Books of All Time." The book contains up-to-date information on the new digital world of communications. Social media is bringing people together and tearing them apart.

Handbook 59

Handbook Internal International Social Media 59

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools.

Social Media 226

Social Media Media Journalism Study 226

Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor.

Social Media 150

Social Media Exercises Media Resources 150

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Men” graphics inspired by the 1970s book characters. Jonathan W.

Social Media 85

Social Media Trends Viral Media 85

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105

Writing Chemicals Conference Resources 105

Karen Freberg

JANUARY 5, 2022

This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. Social media constantly changes, so this means there will ALWAYS be updates and things to add and edit. Amazing class clients. SMSC 2e will be used for the first time.

Social Media 98

Social Media Media Course Small Business 98

Deirdre Breakenridge

MAY 28, 2015

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy! … Read more.

Internal 150

Internal International Social Media Industry 150

Brand24

JULY 6, 2020

Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

Social Media 186

Social Media Media Marketing How To 186

Awario

SEPTEMBER 23, 2020

We used the magic of the social listening tool Awario to determine the best book, movie, and character in the franchise as seen by the muggles on social media. There's a lot of magic to the Harry Potter saga and the impact it has had on millions of readers around the world.

Social Media 133

Social Media Media Tools 133

Karen Freberg

NOVEMBER 3, 2021

Is it a new book? However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding! Well, for the past few years, I have been working on my social media books and PR books. What to expect from the book.

Conference 64

Conference Education Banking Brand 64

Communications Conversations

JULY 24, 2020

And, if there’s one thing I’ve learned over the years in developing social media content: It’s that these types of posts almost always perform best. I’ve been coaching a leader here in Minneapolis around his/her personal use of social media to build brand for his/herself and his/her business.

Writing 173

Writing Social Media Media Leadership 173

Cision

MARCH 31, 2017

When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function. We all experience this.

Customer Service 280

Customer Service Social Media Marketing Media 280

Cision

JUNE 28, 2016

He literally wrote the book on Twitter, created a #1 best-selling iPhone app, is a New York Times Bestselling author of 12 books, is leading the live video movement and, according to sources, he also finds time to sleep. Every innovation in social media goes through a similar growth cycle. Regular users will get bored.

Social Media 213

Social Media Media Video Film 213

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

MARCH 9, 2022

As my friend and colleague, Richard Bistrong , CEO of Front-Line Anti-Bribery LLC shared in a recent social media post, “If we are not careful, bad behavior can hide behind good performance, until it’s too late, for everyone.” ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

Ronn Torossian

APRIL 22, 2019

Managing social media takes a strong strategy — and so […]. The post What Materials Do You Need to Launch Your Brand’s Social Media? Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.

Social Media 170

Social Media Media Facebook Strategy 170

Stephen Waddington

FEBRUARY 24, 2020

Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Content is published to a brand hub on the organisation’s website and shared via social media channels and newsletters. Paid media is used to promote and target stories.

B2B 88

B2B Journalism Case Study Storytelling 88

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Karen Freberg

FEBRUARY 14, 2022

I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media. Celebrities >>>>> Social Media Creators. Brand cringe was in full force interjecting themselves into social to stand out. Same goes with social media.

Social Media 64

Social Media Brand Branding Media 64

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. There isn’t a rule book anymore. However, there comes a time when we can no longer learn anything from courses offered after studying those books for years. Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

5W PR

JULY 25, 2018

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. Before a book launch, an author considering a PR marketing strategy will need to make sure that they have the right social media presence and online identity in place.

Marketing 79

Marketing Groups Social Media Agency 79

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing. Thank you Gary for pointing this out!

Social Media 45

Social Media Media Education Industry 45

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. We got a lot right in both books, but we also had a couple of misses.

Brand 122

Brand Branding Reputation Financial 122

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Books and literature. The post How to Improve Your Social Media Targeting appeared first on Cision. Family and parenting. Food and drink. Hobbies and interests. Home and garden.

Social Media 233

Social Media How To Insurance Insurance 233

Karen Freberg

DECEMBER 23, 2020

I also had one other project that took my full attention for most of the year, and that was my second book. This year marked the release of my second solo book, Discovering Public Relations , to the world. I have thoroughly enjoyed talking to many students and professors about the book, and what they think of it!

Social Media 78

Social Media Media Conference Community 78

Cision

OCTOBER 13, 2015

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. In fact, 89 percent of marketers find social media listening effective, but only 37 percent are practicing it.

Social Media 120

Social Media Media Employee Reputation 120

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

Maxim Behar

JANUARY 24, 2023

Host: I haven't read the book, but I watched a bit of the documentary. Before that there was an interview with Oprah Winfrey, then a few other interviews, the book etc. There are all sorts of remarks, however, in the book I counted, up to where I was reading, more than 110 times it is said how good Prince Charles is.

Interviews 69

Interviews Course Government Social Media 69

Maxim Behar

NOVEMBER 22, 2020

The Global PR Revolution by the globally renowned PR expert Maxim Behar made it to BookAuthority's top 10 best PR books of all time worldwide. The book was ranked No. 7 in the prestigious international ranking - 100 Best PR Books of All Time. He also makes predictions about the future of this intuitive, ever-changing industry.

Internal 90

Internal International Print Leadership 90

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78