Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Ursula Ojiji, MBA student, University of Ulster shares my view that public relations should be recognised as a profession.

Report 203

Report Energy Print Measurement 203

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

Public Relations Sydney

SEPTEMBER 1, 2014

When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert.

Print 106

Print Radio Interviews Television 106

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

Newspapers 59

Newspapers Print Media Social Media 59

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

Print 48

Print Newspapers Interviews Journalism 48

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. Many public relations practitioners start their career working with the media. The future of media relations is not what it seems. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. Public relations has a lot of benefits that ads just can’t provide. With public relations, you are increasing your reach by the masses. You have print, television, radio, AND online. With public relations, it’s all about relationships.

Real Estate 52

Real Estate Publicity Television Radio 52

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. On my wishlist of places to visit is The Museum of Public Relations (and Library) in New York. Becoming a book collector.

Advertising 71

Advertising Advertising Resources Print 71

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media.

Healthcare 131

Healthcare Privacy Print Community 131

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book. The Book Patch. IngramSpark.

Print 120

Print How To Local Customer Service 120

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. It is launching a crowdsourced AI #PRstack guide to the public relations market. This is a not-for-profit community project to promote best practice and knowledge of AI tools in public relations. It has published six books since 2015, five crowdsourced.

Tools 98

Tools Community Energy Print 98

Stuart Bruce

OCTOBER 1, 2015

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. Like the first PRstack #1 book the content was sourced from volunteers working in public relations each of whom contributed a different chapter.

Strategy 60

Strategy How To Print eBook 60

David PR Group

OCTOBER 8, 2015

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. For decades, a limited number of publishing houses that distributed books through brick and mortar retailers controlled the book business.

Retail 40

Retail Print System Reputation 40

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Public relations firms differ in a thousand ways, it seems. Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis.

Radio 78

Radio How To Public Affairs Print 78

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. On my wishlist of places to visit is The Museum of Public Relations (and Library) in New York. Becoming a book collector.

Advertising 40

Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. On my wishlist of places to visit is The Museum of Public Relations (and Library) in New York. Becoming a book collector.

Advertising 40

Advertising Advertising Resources Print 40

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Traditionally, there are three types of media: paid, earned and owned.

Media 103

Media Print Advertising Advertising 103

Ronn Torossian

FEBRUARY 22, 2016

Harper Lee wrote one book and became a national treasure. “To Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

Film 150

Film Print Report Blogging 150

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Ethical Voices

NOVEMBER 14, 2022

I just need to say thank you to the more than 150 public relations executives that have shared their ethics challenges and advice with me over the past 3+ years. My Ethical Voices: Practicing Public Relations with Integrity book launched a month early. Adam Blacker. Adam Ritchie. Angela Sinickas. Anne Green.

Ethics 52

Ethics Print Publicity Education 52

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

PRSay

OCTOBER 1, 2018

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three. It’s really tricky.

Public Affairs 82

Public Affairs Hotels Publicity Interviews 82

Waxing UnLyrical

JUNE 15, 2016

I have been practicing public relations for roughly 14 years now and adopted an IMC approach early in my career. I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality.

Community 40

Community Facebook Writing Local 40

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Here are some ways to monitor: Publicity clippings. The most basic and well-known technique is clipping publicity for clients.

Strategy 93

Strategy Publicity Comparison Social Media 93

Mark My Words

OCTOBER 27, 2022

DailyMail The Royal Family will be ‘very concerned’ after it emerged Prince Harry’s controversial memoir will be called Spare, an expert said today – as the publisher promised ‘raw, unflinching honesty’ in the book which will be released on January 10. For Harry, this is his story at last.

eBook 60

eBook Newspapers Retail Print 60

Stephen Waddington

OCTOBER 16, 2018

It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. It’s their book. The CIPR has funded the design and publication. This was a necessary intervention as one of the end goals was a book that CIPR members and the wider PR industry would be prepared to buy.

Handbook 114

Handbook Community Print Writing 114

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

Conference 120

Conference Print Trade Shows Advertising 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. Such content, when combined with other sources of customer data, will build a comprehensive profile of the overall customer experience that can be parlayed into public relations.

Strategy 95

Strategy Ethics Social Media Data 95

Stephen Waddington

NOVEMBER 15, 2018

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors. Platinum is the story of the CIPR as told by its members.

Community 76

Community Print Small Business Government 76

Ronn Torossian

SEPTEMBER 6, 2019

It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. In today’s fast-paced world of social media, is there still a need for flyers? Used wisely, flyers can still make a positive difference in your sales results. Preferences Consider the news media. […].

Print 150

Print Social Media Media Agency 150

Victorious PR

NOVEMBER 22, 2022

We at Victorious PR understand that publicity is more than just an article published in a magazine. We focus on building a strong foundation for our clients that includes a multi-faceted approach from print, digital, podcasts, TV, and speaking opportunities. According to the platform, we’re one of the top PR agencies globally.

Company 52

Company Print Agency Meeting 52

Stuart Bruce

MARCH 19, 2015

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. I think the last is perhaps the greatest threat. .”

Publicity 60

Publicity Reputation Corporate Leadership 60

Stephen Waddington

DECEMBER 6, 2017

Today we’ve published a list of contributions to Platinum, the book that will be published next year. It can be an excellent means of public engagement, but it can also go spectacularly wrong. This will be the fourth book that I’ve edited on a voluntary basis for the CIPR in the last five years. Lessons in crowdsourcing.

Print 0

Print Community Leadership Creativity 0

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event.

Strategy 88

Strategy Product Launch Brand Branding 88

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. Sarah set out on the challenging task of discovering and bringing together over 30 PR thinkers and doers to create an incredible free book for communications. FuturePRoof was born.

eBook 120

eBook Print Conference Measurement 120