Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Personalize your PR pitches.

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Pitching Advertising Advertising Product Launch 78

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

Print 48

Print Newspapers Interviews Journalism 48

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. Public relations has a lot of benefits that ads just can’t provide. With public relations, you are increasing your reach by the masses. You have print, television, radio, AND online. With public relations, it’s all about relationships.

Real Estate 52

Real Estate Publicity Television Radio 52

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” It was a very humbling experience. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

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Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes?

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

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Conference Print Trade Shows Advertising 120

Stephen Waddington

OCTOBER 16, 2018

It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. It’s their book. The CIPR has funded the design and publication. More than 80 members submitted almost 100 pitches, and 45 were selected. You can buy the book in print for £29.39

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Handbook Community Print Writing 114

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. in order to make early morning workouts and then 8 a.m.

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Meeting Writing Pitching Case Study 98

Stephen Waddington

NOVEMBER 15, 2018

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors. Platinum is the story of the CIPR as told by its members.

Community 76

Community Print Small Business Government 76

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event.

Strategy 88

Strategy Product Launch Brand Branding 88

Stephen Waddington

DECEMBER 6, 2017

Today we’ve published a list of contributions to Platinum, the book that will be published next year. It can be an excellent means of public engagement, but it can also go spectacularly wrong. This will be the fourth book that I’ve edited on a voluntary basis for the CIPR in the last five years. Lessons in crowdsourcing.

Print 0

Print Community Leadership Creativity 0

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Of course, all the images in the world will only get noticed if your pitches are strong.

Communications 253

Communications Data Local Survey 253

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. Such content, when combined with other sources of customer data, will build a comprehensive profile of the overall customer experience that can be parlayed into public relations.

Strategy 96

Strategy Ethics Social Media Data 96

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Press Releases. Giveaways and Product Samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I was named research editor, focusing on research for several Bobit fleet publications and worked my way up through the editorial ranks to become lead editor of Work Truck. What advice do you have for PR people that want to pitch you? Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Finally, three months later, we got the interview on the books. Cassandra Faro, Account Executive.

Print 60

Print Media Travel Wireless 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. But also assess the brand identity and its ultimate mission, something communications and public relations professionals are adept at. When considering how to make a brand stronger, business leaders often look to operational influences.

Community 91

Community How To Marketing Data 91

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The PR team should be constantly generating ideas for articles to pitch to journalists. If you’re a company founder, you have expertise that others don’t. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Konnect Agency

OCTOBER 2, 2019

You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Keep it up to date with the latest news on your company highlighting the mentions and recognition from high profile publications and outlets.

Instagram 71

Instagram LinkedIn Social Media Agency 71

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. I seem to remember having both print and broadcast media in attendance. The post 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

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Marketing Enterprise Print Film 53

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. Remember, ALL CAPS words in BOLD reflect our edits. -- SUBJECT: PR News Item we welcome u to attend or post this BODY: COMPANY NAME is a public firm in Manhattan specializing in beauty, health fitness and fashion clients worldwide.

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Pitching Fashion Print Web 40

Rock the Status Quo

SEPTEMBER 9, 2014

book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed. For works in the public domain, I highly recommend printing or saving a screen capture of those rights. I use public domain images with scrupulously correct attribution. She can be an agency or marketing departments best friend.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Conversely, don’t disregard publications that aren’t currently covering your niche. Be resourceful and respectful.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. Along the way she has published three books and created a vibrant community. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else. How this is done really matters.

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Journalistics

FEBRUARY 25, 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. It was pure magic the first time I read an article in print that was the result of a story I pitched. For many of us, it’s what attracted us to media relations in the first place.

Media Relations 52

Media Relations Media Pitching Writing 52

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Artists engaging with volunteers during the festival result in excellent public (as well as personal) relations.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Doctor Spin

JANUARY 27, 2022

Is it even possible to avoid stress in public relations? Public relations is one of the most stressful jobs in the world. I don’t know if the pitch will result in a full-page article or not. Public relations professionals often report feeling overworked, stressed, and anxious. Are PR Professionals … Weak?

Publicity 52

Publicity How To Industry Study 52

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Notified adds coverage books. Are you kidding?

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Software Case Study Advertising Advertising 119