Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Author: Jaclyn Bussert.

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Mobile Technology Automotive Meeting 87

Shift Communications

JANUARY 18, 2018

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else!

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Media Relations Healthcare Media Hotels 76

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 86

Technology Automotive Trade Shows Hotels 86

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It continues to be spot on.

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Pitching Media Print Social Media 124

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. Just as people were nervous about the new technology of the internet and websites in the 1990s, “the exact same thing is happening right now with AI. It is amazing.”

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SEO Measurement Television Google 132

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Author: Jaclyn Bussert.

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Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. These are large, long-standing companies that traditionally have kept their books mostly closed.

Technology 76

Technology Report Meeting Financial 76

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

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Reddit Software B2B Technology 176

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. Like some technological teddy. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few).

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Writing Google Meeting Airlines 84

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. There will be 3.9

Automotive 91

Automotive Interviews Technology Mobile 91

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

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Interviews Publicity Technology Social Media 99

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more.

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How To Media Pitching Creativity 279

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients. We are always looking for opportunities to join the conversations with media, so if we seem obsessed with tech news, please let us have our moment! Expect a lot of Q&A on the first date.

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Product Launch Training Interviews Software 296

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. Journalists Love Twitter, and if Your Job is Media Relations, You Should too. Thank you for reading!

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SEO Software Resources Newspapers 101

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Today most media tours aren’t exactly like that. The term is a little misleading, however. Overprepare.

Media 207

Media Meeting Interviews Film 207

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. A comment by Marc C.

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Meeting Ethics Storytelling Publicity 98

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm.

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Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

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Agency Media Software Pitching 170

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Here’s a roundup of other news and links from the world of PR technology. Notified adds coverage books.

Software 119

Software Case Study Advertising Advertising 119

David PR Group

JUNE 27, 2014

During our conversation, I countered that while I, too, am a PR traditionalist, I’m not so sure that Lyft and Uber did anything incorrectly — despite not following the PR 101 text book. Here’s why: Disruptive technology merits disruptive PR. www.davidpr.com. Author: John P.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? It’s an older technology but I still find it useful.

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Resources Publicity Reddit Interviews 119

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. This is where public relations (PR) plays a crucial role in the blockchain industry. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands.

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Reputation Advertising Advertising Education 52

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

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Pitching Writing Engineering Wikipedia 40

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. Financial markets open trading at 6:30 a.m.

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Meeting Writing Pitching Case Study 98

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. The company continues to grow quickly, having increased new bookings more than 30 percent over the first two quarters of 2021.

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Instagram Industry Media Analytics 156

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

PReview: A Blog by NewsVoir

MARCH 1, 2021

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements.

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Publicity Television Radio Newspapers 60

Wadds Inc.

JANUARY 11, 2023

It’s a huge amount of data that includes books, websites, and Wikipedia. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It works by recognising patterns in text and predicting subsequent words.

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Publicity Wikipedia Marketing Training 98

Flack's Revenge

SEPTEMBER 29, 2015

I was reminded of this when we were booking one recently. It was for a client with technology so compelling, well you just had to be there to see it. ” So what does this mean for PR and media relations? Journalists have their hands full just keeping up with an increasingly competitive marketplace for information.”

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Meeting Journalism Media Relations Technology 120

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary…. Have you read the book Crossing the Chasm ? If you write a nice note, I might just give it to you. There are many sessions and I’m going to watch as many of these as I can too!

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Analytics Report Technology Pitching 68

Scott Public Relations

MARCH 4, 2020

You can learn more about the policy issues of income inequality, healthcare, and more, and how we can strive to address them, in the upcoming book Magenta Nation , written by Joy Scott. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

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Healthcare Insurance Insurance Policies 69

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. To my knowledge, there are just three that offer some level of earned media attribution: Cision, Meltwater and Onclusive. In other words, what is it you want to achieve? At least in the interim.

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Measurement Communications Survey B2B 93

The Hoffman Agency

JULY 21, 2020

As a result, I always had a book in my hands. When faced with choosing a major as a freshman in college, public relations was a clear choice – the opportunity to tell the authentic and impactful stories of companies and organizations. In a time where technology is more important than ever, I was eager to dive into tech communications.

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Storytelling Technology Internal International 59

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. From that, I wrote a book for him. You can follow Justine on Twitter at: @jmurphoton.

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Meeting Newspapers Agriculture Media 73

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

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Technology Company Analytics Writing 81