Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. It’s hard when you don’t have the skills to get the media’s attention.

Writing 49

Writing How To Engineering Education 49

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. Clients are willing to pay for impactful measurement.

Measurement 50

Measurement Comparison Analytics Agency 50

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. I am very happy that technologies are developing in this way, building upon what started with social media 20 years ago.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 100

Interviews Publicity Technology Social Media 100

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? Disclosure: before I go any further, you should know that I was asked to participate in a peer review process of the book while it was still in manuscript form, and I was paid a small honorarium for my time.

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. These are just a few questions every good PR person, marketer or social media professional should ask. I recently rediscovered my passion for writing children’s stories. I thought, “A children’s book… seriously?”

Community 40

Community Facebook Writing Local 40

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. It’s hard when you don’t have the skills to get the media’s attention.

Writing 40

Writing How To Engineering Education 40

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. How much time do we have…?

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive.

Reputation 177

Reputation Measurement Exercises Pitching 177

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. G2 names best media monitoring solutions for 2021.

Media 108

Media SEO Analytics Analysis 108

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. It’s using your own channels (like your blog and social media) to attract people to your business. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

JANUARY 25, 2016

One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K. In others words, most people said that they would seek support from between 1 percent and 10 percent of their social media “friends.” We only have a handful of trusted friends (despite what Facebook says).

Social Media 120

Social Media Media Facebook Software 120

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. What they found was that the hotness of topic, time in the public sphere, and desire for a new topic vary greatly and depend on the media type.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

PRSay

JANUARY 11, 2018

Plus, their time has become more constrained after years of media downsizing and increasing pressures to produce digital content. Writers measure copy in words, inches or pages. Learn more about her training, consulting or writing and editing services at WylieComm.com. Twenty-one percent get at least 100 per week.

Guidelines 151

Guidelines Survey Google Study 151

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. Till then, happy measuring!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. It claims that their books have been used to train ChatGPT. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

PRSay

JULY 6, 2020

My firm and media company, HJMT, is based in New York, an area of the country among those hit hardest by the coronavirus this past spring. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Encourage community service. Show empathy.

Employee 189

Employee Skype Meeting Nonprofit 189

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). For Pete’s sake, crack a few books. Engage with peers on professional social media platforms like LinkedIn. You can share your original content on LinkedIn and other social media channels. Do your SWOT. Build your network. Create your code.

Strategy 87

Strategy Brand Branding Leadership 87

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 2-4 posts per month.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Just measure it in inches.” To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean? What is Media Monitoring? Online – websites, blogs, online media sites.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. This is a constant challenge in many cases for professors since social media seems to be changing so much in just a few months, let alone a few weeks.

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 140

Survey Measurement System Education 140

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results?

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Reconsider your target.

Resources 120

Resources Journalism Print Pitching 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Social media professionals agree. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Maxim Behar

FEBRUARY 18, 2024

Occasionally read a book. Back then, when there was no social media, that was the only way to make a mistake, and everyone would see how you made it. In other words, every profession has its measure publicly. I don't write them down, perhaps to my great regret, but all of them are within me and in what I do.

Newspapers 59

Newspapers Travel Course Meeting 59

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

The Resolution Blog

NOVEMBER 1, 2015

We keep an eye on news stories and trending content in order to tap into conversations online and in the media. We have our own work room for brainstorming and writing on massive post-its, as well as showing people how it will work in double quick time. The team needs to come together too. A free space for creativity really helps.

Reddit 120

Reddit Creativity Trends Web 120