Wadds Inc.

FEBRUARY 28, 2024

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022.

Marketing 52

Marketing Ethics Internal International 52

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice.

Leadership 52

Leadership Employee Case Study System 52

Stern + Associates

OCTOBER 5, 2022

In a variety of just released and upcoming books, our clients are taking on topics as diverse as the organizational resilience that comes out of exceptional leadership, especially in crises, a timely update about Vladimir Putin’s geopolitical influence, and insights into just how consequential the process of picking a president is.

Crisis 111

Crisis Leadership Policies Analysis 111

Wadds Inc.

FEBRUARY 15, 2023

The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. But while the author notes that it’s startling how many issues have broken first on Twitter, she is clear the digital world is not the whole world when it comes to crisis management.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Wadds Inc.

MARCH 15, 2023

The book has a relentlessly commercial focus, which is a strength – ability to demonstrate contribution to business objectives, as Weiner argues, is critical for a public relations team in any sector. A terrific chapter on data explains what useful data actually is, how to get it, and interpret it, to help define problems and solutions.

Technology 98

Technology Data Analysis Internal 98

Stern + Associates

JANUARY 11, 2024

The key to coming out on top is knowing when – and how – to mess up. Two award-winning books by two of the world’s top management thinkers, Amy Edmondson and Andrew McAfee , both featured in Financial Times’ “ How to Embrace Misfires, Setbacks and Flops ,” reveal how businesses and leaders can make the most of their meltdowns.

Leadership 62

Leadership Financial Groups Strategy 62

PR for Anyone

MARCH 23, 2022

Gift guides of most national magazines are fully booked by July 1st. If you are the author of a business book and you see that in September, Forbes. Magazine will be featuring business books, you should be sending a copy of your book to the business editor in April. Even further out is the holiday gift guide.

How To 130

How To Pitching YouTube Advertising 130

Cision

OCTOBER 7, 2016

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. How do you prefer to receive pitches? Lambert is a new addition to the T.D.

Pitching 275

Pitching Television Energy Social Media 275

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We represent a tech company that helps sales teams book meetings with prospects instantly. Analyze trends and note how the business conforms to them. The post How To Spot The Story: A PR Primer appeared first on Crenshaw Communications. Get personal. Not every sector is exciting or accessible, especially in B2B technology.

How To 310

How To Transportation Software Employee 310

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105

Writing Chemicals Conference Resources 105

ImPRessions - Crenshaw Communications

APRIL 13, 2022

And nowhere is this more evident than in Pfizer’s quest to create a COVID-19 vaccine, as recounted in CEO Dr. Albert Bourla’s book Moonshot. The post How To Build A Purpose-Driven Brand appeared first on Crenshaw Communications. Purpose has its own business purpose. That’s the power of purpose.

Brand 296

Brand Branding How To Corporate 296

Agility PR Solutions

MARCH 24, 2019

Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Done right, having a book to promote can dramatically increase a company’s reach and visibility,” says Media Relations Agency Partner/COO Heather Champine.

Publicity 81

Publicity How To Reputation Tools 81

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

Communications 52

Communications Case Study Print Study 52

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

PRSay

FEBRUARY 23, 2024

He has authored four books on Generation Z and recently co-authored “Win The Job & Thrive In A Multigenerational Workplace,” with Frank Kovacs and Kadeer Porter. Photo credit: quinica.com ] The post How to Win the Job and Thrive in a Multigenerational Workplace first appeared on PRsay.

How To 176

How To Employee Nonprofit Technology 176

Deirdre Breakenridge

MAY 20, 2015

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. The post Book Review: Stand Out by Dorie Clark appeared first on Deirdre Breakenridge. … Read more.

Video 150

Video How To Brand Branding 150

Deirdre Breakenridge

MAY 28, 2015

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy! … Read more.

Internal 150

Internal International Social Media Industry 150

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR Job Coach

MARCH 29, 2012

Career Book Employ Facebook to Get Employed Facebook as Resume' For example, avoid snarky commentary, resist the urge to make an untoward joke and for the love of Mike, dispense with photos of the Saturday night drinking binge or the skinny dipping romp in the Bay of Biscayne.

Facebook 160

Facebook How To Construction Insurance 160

Stern + Associates

OCTOBER 10, 2023

“The average office worker is only able to focus on one task for less than three minutes,” says Hari, bestselling author of “ Stolen Focus: Why You Can’t Pay Attention – and How to Think Deeply Again ” (Crown), one of Amazon’s best books of 2022. Learn How To Get It Back appeared first on Stern Strategy Group.

How To 62

How To Film Interviews Employee 62

PRSay

MARCH 22, 2023

Similar to how brands and employers such as Target have embraced, engaged and empowered this generation of entrepreneurs as employees and customers, employers and marketers should do the same to maximize their potential, purpose and profits in the years and decades ahead. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 150

How To Employee Leadership Nonprofit 150

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013. How do you decide what to prioritize?

Analytics 231

Analytics Marketing How To Community 231

Deirdre Breakenridge

MARCH 9, 2022

When I wrote Answers for Ethical Marketers , the book’s mission was to help business professionals communicate with honesty, transparency, respect and objectivity, knowing that ethics and values were always leading the way. ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

PRSay

MARCH 21, 2023

Similar to how brands and employers such as Target have embraced, engaged and empowered this generation of entrepreneurs as employees and customers, employers and marketers should do the same to maximize their potential, purpose and profits in the years and decades ahead. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 120

How To Employee Leadership Nonprofit 120

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

Viral 120

Viral Storytelling Writing Crisis 120

Maxim Behar

FEBRUARY 19, 2024

The first question I asked myself after I decided that we should all work remotely at the beginning of the pandemic, and to which I still do not have an answer with 100 percent certainty, was how to forge a team online. But how on earth will we create a team during remote work and in the online space?

How To 59

How To Education Travel Employee 59

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #2: You can finally say you wrote the book on the subject. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook.

eBook 219

eBook How To Writing Community 219

Stern + Associates

AUGUST 2, 2023

The post Minds Worth Meeting Ep 2.6 – Learning How to Fail Well With Amy Edmondson appeared first on Stern Strategy Group. In fact, failing well can lead to unexpected positive breakthroughs.

Meeting 100

Meeting How To Groups Employee 100

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. (AME)

How To 279

How To Media Pitching Creativity 279

Cision

AUGUST 28, 2017

Yes, this might be the oldest tip in the book but it is crucial to understand right off the bat that fashion bloggers are not fashion editors or traditional media, so be sure to tailor your pitch accordingly. Want to learn more about how to target fashion influencers? Know Who You Are Pitching.

Fashion 236

Fashion Pitching How To Real Estate 236

wiredPRworks

OCTOBER 23, 2023

How to unlock LinkedIn strategy secrets in 30 minutes or less? Here’s why and how you can book a strategy session with me, Barbara Rozgonyi, and start getting LinkedIn to work for you the way you want it to. You’re on LinkedIn and you’re wondering if it’s worth it.

LinkedIn 52

LinkedIn Strategy How To Training 52

Stern + Associates

MAY 23, 2023

Her experience with being told she wouldn’t be able to make many of her own life choices led to her interest in understanding how, and why, we make the choices we make. The reason I developed ‘Think Bigger’ is to remove the platitudes to show everyone the how behind creating the most meaningful choices which lead to creative ideas.”

How To 62

How To Creativity Exercises Tools 62

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

Now, we don’t recommend a 14-day lead time, but the discussion was a wild success, in part because we knew how to accelerate our typical event management template. This is a good rule of thumb for any undertaking, but when you have less than two weeks and every venue is booked, it pays to have a network for advice and connections.

How To 211

How To Television Groups Leadership 211

PRSay

APRIL 14, 2023

Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. But I don’t want to lose my job to someone who knows how to manage AI better than I do. If you know how to use it, then ChatGPT can help you write better, easier and faster. Did it help?

How To 110

How To Writing Study Training 110

Melissa Agnes

JUNE 5, 2018

While my book, Crisis Ready: Building an Invincible Brand in an Uncertain World , goes into further detail, made real with real-world examples, the following Crisis Ready video provides you with a high-level overview of this 4-step formula. Building an Invincible Brand in an Uncertain World. By Melissa Agnes.

How To 150

How To Crisis Crisis Management Viral 150

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! by David Meerman Scott. by John Williams. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71