Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition.

Storytelling 85

Storytelling Brand Branding Customer Service 85

wiredPRworks

JULY 1, 2022

13 Ways to Light Up Your Career or Company with Linkedin Profile Makeover Success Sparks. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network , and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover?

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Stuart Bruce

SEPTEMBER 30, 2014

One of the earliest remarks that resonated with me was made by Alex Pearmain who said “If you’re a good communicator, you’re probably a good tweeter” Journalist Oliver Smith pointed out that only 11 of the FTSE 100 chief executives had Twitter accounts and some of them weren’t even using them.

Social Media 150

Social Media Twitter Radio Sports 150

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. Side note: It doesn’t have customers in Australia where it’s headquartered by choice.

Tools 161

Tools Media Software Analysis 161

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Numerous companies, in conjunction with PR and HR, make it mandatory that if you are to have a social media profile, it needs to be clear that you are not an official spokesperson of the company.

Employee 129

Employee Brand Branding Policies 129

Critical Mention

APRIL 6, 2017

You are known for your best-selling book on customer service, “Zombie Loyalists.” Have you had any particularly memorable (good and bad) customer service experiences? Over your international travels, which countries impressed you with their customer service and why? It’s the only way.

Social Media 60

Social Media Customer Service Hotels Marketing 60

PR in High Definition

AUGUST 27, 2019

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. So, if something does arise, what should you say, how and when should you say it, or should you take a leaf from Ronan Keating’s book and say nothing at all? If it’s an unhappy customer, then should you pass it on to customer services?

Crisis 72

Crisis How To Newspapers Reputation 72

Beyond PR

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? At every turn, Le Pain Quotidien nearly begged customers to let the company know everything about their visit.

Software 45

Software Customer Service Google Small Business 45

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. Referral codes.

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Engineering How To Measurement Analytics 120

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals.

Social Media 113

Social Media Media Infographics Community 113

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Book a free consultation with us today! Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Read Me On BNET Watch Me In Action Book Me!

Social Media 58

Social Media Customer Service Media Tourism 58

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? Multimedia attachments. High-quality links.

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Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? Multimedia attachments. High-quality links.

Writing 79

Writing How To Infographics Pinterest 79

Sword and the Script

JANUARY 3, 2023

Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public. He is credited with developing many of the principles and techniques that are still used in PR today, and his book ‘Propaganda’ is considered a classic in the field.

Interviews 104

Interviews Publicity Technology Social Media 104

Solo PR Pro

DECEMBER 11, 2018

This 86-page report focuses on the use of Facebook, Instagram, and Twitter, looking at the posts per day and week, engagement rates, and top hashtags by engagement rate for these ten industries: Fashion. From within their database of 150,000 they randomly selected 150 companies from each industry. Food & Beverages.

Social Media 45

Social Media Report Fashion Instagram 45

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Customer service with an attitude of caring and respect. How does your company approach trust audits? Trust is similar.

Customer Service 40

Customer Service Reputation Energy SEO 40

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Its founder Sarah Waddington is my fiercest critic but she’s also my most loyal advocate. Happy New Year.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! As the author of the book, “Can We Do That? How do zombie loyalists help a company’s bottom line? Be decent and honest.

Interviews 54

Interviews Financial Social Media Crisis 54

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?) Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books.

Brand 40

Brand Branding Product Launch Guidelines 40

Cision

JUNE 15, 2015

Social care (customer service). Most companies wouldn’t benchmark their business against the Fortune 50, sense the sales of those 50 companies, add some padding for good measure and claim that to be the value of their customers. Product research. Sounds reasonable, right? Sadly, this isn’t the case.

Viral 120

Viral Facebook Measurement Advertising 120

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. I read a lot —probably two books a week. It’s probably a good thing that my love for Stephen King’s books typically does not influence my day-to-day job. Several companies come immediately to mind. So yes, what I read influences me.

Conference 40

Conference Meeting Case Study Film 40

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 When a company is founded, it is built around a set of values. Your Brand’s Values.

Brand 40

Brand Branding How To Employee 40

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? That is a risk. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Fuel

NOVEMBER 27, 2018

However, wouldn’t it be nice if your favorite company did this for you all the time rather than once a year? This way you can keep your customers and fans happy year-round even when you’re not throwing some big in-house bash to show how much you care. Twitter Feeds. Take companies like Amazon and Zappos.

Survey 45

Survey Company Customer Service Small Business 45

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO.

Publicity 85

Publicity Training Technology Data 85

Cision

APRIL 18, 2016

Just as you can do in Twitter (albeit more intuitively), Facebook announced that it is now allowing developers to add suggested hashtags to their share buttons using the parameter, “hashtag.” There are plenty of examples of autoresponders on Twitter sending out of context messages, and you should expect the same for Bots.

Facebook 0

Facebook Mobile Analytics Advertising 0

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

OCTOBER 14, 2015

LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. When done strategically, your content could rank on Google easier with LinkedIn than your company blog. 5) Reach a different type of audience than your company blog. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Beyond PR

AUGUST 31, 2016

This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs. Social Video: How Companies are Succeeding with Videos on Facebook. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR Fuel

OCTOBER 30, 2018

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. have proliferated. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40