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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. There were newspapers, magazines, wire services, trade publications, TV and radio. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8

Handbook 191
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 178
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The Top 10 Most Read Posts on Sword and the Script in 2020

Sword and the Script

Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. 10 PR Tips for Making Your Company Easier to Cover.

SEO 102
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5 Tips to Effectively Engage Generation Zers

PRSay

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

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#PR Expanded Guest Post: Drawn to the Spotlight, Part 2

Deirdre Breakenridge

In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to harness that talent. Humanizing your company can be an immense competitive advantage. An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image.

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Behind the Headlines With Ted Meyer

Cision

What are some of the biggest PR challenges financial companies face? When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. The Internet quickly changed all that, and at GE I was lucky enough to help build one of the very first major corporate websites.