Stern + Associates

SEPTEMBER 21, 2023

Her expertise helps leaders in the biggest businesses and the earliest-stage companies alike identify the powerful use cases today for the latest aerospace research of tomorrow. The post From Celestial Insights to Corporate Innovations: How Space Tech Enhances Business on Earth appeared first on Stern Strategy Group.

Corporate 62

Corporate Real Estate Technology Healthcare 62

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

Sword and the Script

MARCH 1, 2016

A spokesperson for the company told CBS – and several other news outlets – the verdict “goes against decades of sound science proving the safety of talc as a cosmetic ingredient in multiple products.”. And that’s what’s so amazing about this story: Johnson & Johnson wrote the book on crisis management in 1982.

Crisis 60

Crisis Company Case Study Crisis Management 60

PR for Anyone

JANUARY 3, 2024

Stacy Kehren Idema is an entrepreneur, business advisor, mentor, and the founder of The Global Collective – an initiative that strives to harmonize the individual strengths of masculine and feminine business leaders in an effort to harvest the greatest potential success for companies and individuals.

Corporate 130

Corporate Sports Creativity Internal 130

ImPRessions - Crenshaw Communications

JULY 13, 2022

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

MAY 11, 2021

I have a theory about why: for many managers and executives, the last time they cracked open a marketing book was in college. I’ve long suspected the growing reliance on digital in marketing and PR is a significant contributing factor. – found just seven percent of companies have 7% of companies have digitally savvy executive teams.”.

Study 98

Study Company Leadership Education 98

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine.

Financial 88

Financial Reputation Corporate Study 88

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

ImPRessions - Crenshaw Communications

APRIL 13, 2022

Seddon recently joined Craig Charney of Charney Research and Sarah Colamarino, former Vice President of Corporate Brand Equity and Partnerships at Johnson & Johnson, to discuss the hows and whys of successful purpose-driven marketing. Her statement is backed by impressive research. A brand’s purpose depends on its customers.

Brand 296

Brand Branding How To Corporate 296

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. Why does this happen?

Corporate 85

Corporate Airlines How To Crisis 85

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The purpose? Comment: A brand is a promise. It’s a perception.

Financial 156

Financial Marketing Survey B2B 156

PRSay

JULY 1, 2022

Matt Holt Books recently published the book’s 5th edition. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 192

Handbook Publicity Newspapers Television 192

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor. >>>

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PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. He has authored four Gen Z books, including the recently published “ZEO: Introducing Gen Z, The New Generation of Leaders.”

How To 163

How To Employee Leadership Nonprofit 163

ReimaginePR

APRIL 18, 2015

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. The only response from the company was old-world PR gobbly gook reiterating thier talking points. But he didn’t stop there.

Company 120

Company Banking Employee Corporate 120

Barokas

SEPTEMBER 28, 2017

That’s why we’re proud to announce Thrive, our new corporate wellness program. We’re all making a point to take a few breaks throughout the day, whether that be grabbing coffee with a coworker, taking a walk around the block or reading a book out on our deck. But does it really have to be that way? Lunchtime walking groups.

Corporate 68

Corporate Employee Groups Resources 68

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. These include communication management, corporate communication and corporate affairs - the term favoured by Deloitte.

Publicity 98

Publicity Corporate Employee Interviews 98

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. He has authored four Gen Z books, including the recently published “ZEO: Introducing Gen Z, The New Generation of Leaders.”

How To 139

How To Employee Leadership Nonprofit 139

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? 2) Digging Deeper for a Corporate Narrative. But one mattress company has done it, according to Jasmine Bina in her piece on Medium titled, Dig Deeper: The Secret To Gripping Brand Narratives. Then again, if you asked me that question about books in 1995, my answer might be the same.

Corporate 64

Corporate Storytelling B2B Facebook 64

Wadds Inc.

JANUARY 26, 2023

Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough. These books predicted almost everything that we now know about the impact of social media on organisational or corporate communications. (A It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Waxing UnLyrical

JULY 12, 2013

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Jay Baer is the author. Three things.

eBook 106

eBook Resources Case Study Community 106

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. Write the book on it. Because it’s an ambitious undertaking, however, few companies take this step.

Brand 196

Brand Branding Reddit B2B 196

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 197

Employee Leadership System Corporate 197

Stern + Associates

APRIL 13, 2023

The Planetary Purpose of Business More and more companies are asking why: What’s the purpose of business beyond profit? With tailored guidance for a given sector or company, Wilkinson helps audiences clarify a purpose that is significant, impactful and necessary. If we exist for more than short-term gain, what “more” do we serve?

Policies 94

Policies Energy Government Crisis 94

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. Women weren’t welcome at the C-suite level.

eBook 187

eBook Policies Government Engineering 187

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 180

Reddit Software B2B Technology 180

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Onclusive

DECEMBER 10, 2020

While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment). Director, Global Corporate Communications, Mimecast. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! The world of marketing and PR evolves rapidly. PRNEWS Crisis and Measurement Summit.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

MAY 25, 2021

Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures. As PR professionals, we understand that communication influences every aspect of a company. Regardless of our race, these issues affect us all.

Training 193

Training Policies Study Community 193

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. How Can Professional Speakers Perfect PR to Book More Gigs? The post How Can Professional Speakers Perfect PR to Book More Gigs? BarbaraRozgonyi.com.

Case Study 40

Case Study Conference Reputation Small Business 40

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines.

Company 87

Company Airlines Print Government 87

Stern + Associates

MAY 11, 2022

By implementing some of the strategies highlighted in the book – which was just named a Best Business Book of 2020 for strategy by Strategy+Business – Moderna was able to quickly move from identifying, isolating and fully sequencing the COVID-19 virus to designing and delivering a vaccine candidate within 41 days, between January and February, 2020.

Case Study 62

Case Study Analytics Study Financial 62

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

Stern + Associates

OCTOBER 12, 2023

Azhar excels as an executive’s key advisor by providing a methodology for understanding complex technologies, how those technologies will impact an industry or organization, and how leaders can act now to futureproof their companies. The old rule books and business books don’t necessarily apply anymore.

Energy 62

Energy Technology Government Financial 62