PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams.

Writing 72

Writing Brand Branding Construction 72

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 97

Strategy Ethics Social Media Data 97

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. and Jermaine Dupri. And then there’s Taylor… but more on that below.

Sports 86

Sports Television Advertising Advertising 86

Ronn Torossian

FEBRUARY 22, 2016

Harper Lee wrote one book and became a national treasure. “To Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

Film 150

Film Print Report Blogging 150

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. Not as any kind of marketing tool. The LA Review of Books published a critical and hilarious review of the series called “ The Los Angeles Review of Cups, ” surely a first in literary criticism. The Scarecrow.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. How can brands keep up?

Communications 253

Communications Data Local Survey 253

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Does What We Know Hold Us Back in Marketing?

Marketing 53

Marketing Enterprise Print Film 53

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Resolution Blog

NOVEMBER 17, 2015

We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. Up until February this year I led a communications team at a digital marketing agency. Wow, what a confidence bashing we took.

eBook 120

eBook Print Conference Measurement 120

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays. Here, we take a look at some of our, and the UK’s media, favourites.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

OCTOBER 14, 2021

The team have been working as hard as ever, keeping busy behind the camera for the past few months now, but September has been a record breaker – even in our books. The team travelled up and down the country from London to Manchester, and pretty much everywhere in between, to shoot 8 amazing projects!

Print 62

Print Film Retail Travel 62

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. One of the biggest comic book companies in the world was all but dead.

Company 87

Company Airlines Print Government 87

Victorious PR

NOVEMBER 22, 2022

We work across fields to build brands that attract, offer a unique position, and effect real change in the world. We focus on building a strong foundation for our clients that includes a multi-faceted approach from print, digital, podcasts, TV, and speaking opportunities. To be the recipient of this newest award means a lot to us!

Company 52

Company Print Agency Meeting 52

Victorious PR

FEBRUARY 6, 2023

They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. Brand awareness and promotion. The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print. Market influence.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Therefore, brands should watch-out for hooks that’ll maximize their media reach. Limit Branding On-Set.

Media 68

Media Travel Radio Interviews 68

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

MARCH 22, 2018

Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market. Once located, these articles would be clipped out like store coupons and added to books (yes – that’s why we still call them “clip books”!) About Jen Jones.

Media 75

Media Radio Newspapers Print 75

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR.

Twitter 77

Twitter Radio Social Media Print 77

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Two data points from the past week should concern you if you work in marketing, media or public relations. Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis.

Twitter 61

Twitter Print Crisis Travel 61

Shift Communications

APRIL 27, 2018

Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip glosses and Lee overalls. It was all there in print – and if Jennifer Connelly was using it, I should be too! How do brands stay relevant or become obsolete within a year.

Television 68

Television Consumer Retail Community 68

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I That experience also sparked an interest in marketing.

B2B 81

B2B Social Media Company Marketing 81

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. It was an interesting question, because I run one of the largest branding groups on LinkedIn with almost 40,000 members.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. What other marketing strategy can you say that about? If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! That’s not going to happen with an ad running on Facebook.

Real Estate 52

Real Estate Publicity Television Radio 52

ImPRessions - Crenshaw Communications

APRIL 12, 2018

A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

SEPTEMBER 26, 2012

The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

Media 98

Media Nonprofit Print SEO 98

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. The sleeve was long since gone, but otherwise, the book was in fine condition. Marketing: Investment, Cost or Profit Center?

Advertising 60

Advertising Advertising Print Interviews 60