PR for Anyone

MARCH 31, 2020

In this week's episode, Christina Daves welcomes her special guest to talk about newsjacking. David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." Reporters are searching for experts.

Real Estate 214

Real Estate Video Report Twitter 214

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Park future ideas so nothing is lost.

How To 259

How To Social Media Product Launch Construction 259

PR for Anyone

SEPTEMBER 1, 2022

Watch this week’s PR Tip here. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. In tech PR, we like to say that there are no ‘silly questions;’ yet, many know it doesn’t hold true after a time. Prep for the startup meeting. Go for “quick wins”.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. In tech PR, we like to say that there are no ‘silly questions;’ yet, many know it doesn’t hold true after a time. Prep for the startup meeting. Go for “quick wins”.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad.

Internal 310

Internal International Meeting Leadership 310

Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. One of my college professors said he found it helpful to break down a pitch using the “who, what, when, where and why” approach. Focus on what matters. However, sometimes a breaking news story may offer up an opportunity for newsjacking.

Pitching 105

Pitching Media Relations Journalism Report 105

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? This one bears repeating because it’s a PR person’s best friend. It works the other way around as well, for PR pros looking for journalists. .

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Mobile Content Marketing Pitching Social Media 306

PR for Anyone

APRIL 30, 2020

We are now entering a new PR cycle of what happens after re-opening? What does it mean for your industry in your state? We are certainly facing a new “normal” in every industry and this is your opportunity to land media coverage discussing what that is. It's Christina Daves with this week’s Free Publicity Friday PR Tip.

Publicity 173

Publicity How To Insurance Insurance 173

5W PR

MAY 13, 2022

This type of PR strategy doesn’t generate results in the span of one day, but with a steady stream of content on influential outlets , cyber security companies can generate a lot more attention and interest in their solutions from the target audience. Newsjacking. Thought Leadership.

Company 97

Company Strategy Leadership Resources 97

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? The technique is newsjacking. PR Week highlighted this work as a case study. Do you see what we did there? We newsjacked! David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News.

Case Study 52

Case Study Television Video Travel 52

Rock the Status Quo

AUGUST 15, 2014

Afraid of closed bedroom doors, because you couldn’t see what was happening on the other side, always worrying they might be doing something harmful or dangerous. Regardless of the masks people wear in public, you just never know what private battles they face. Every day you start over. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Let this glossary be your foundation for success in the fast-paced world of PR.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. AI is proving to be an invaluable tool for businesses.

Guidelines 62

Guidelines B2C Tools Creativity 62

PR for Anyone

AUGUST 27, 2020

Looking to land free PR? We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right now and use your expertise to create a story related to that hot news topic. What is your dream media outlet, you know the one where your customers are, and then how do they report stories?

YouTube 130

YouTube Pitching Course Video 130

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? Enter digital PR. What is Digital PR? If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR for Anyone

AUGUST 25, 2022

Watch this week’s PR Tip here. Think about what value you can bring to kids or parents and this goes from pre-school through college. What advice can you give to either students or their parents. This is the perfect example of newsjacking. PR FOR ANYONE. It really is PR for ANYONE. The system works!

Pitching 130

Pitching Media Insurance Insurance 130

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Here is some commonsense PR advice about communicating during a pandemic. What do employees and customers need to know in the short term? What measures are in place to protect those at risk? For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day.

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. Ad Tech Industry Changes Drive PR Opportunities. But what can we expect in 2020? What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category?

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! After that, the blog world is your oyster!

Blogging 159

Blogging Pitching Fashion Sports 159

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. Tech tools to improve PR performance. Talkwalker for realtime Newsjacking. What we like about Talkwalker is its Newsjacking product. Scoro manages all aspects of PR events.

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Tools Radio Data Instagram 147

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. Make sure that’s what you’re offering. Anticipate what they’ll want to know and put it in the press release upfront.

Media Relations 52

Media Relations Media Sports Report 52

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

However, no matter how hard you ply your craft, setting aside time each day for a few important reads is essential to staying current and making relevant PR decisions. We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. The New York Post.

Agency 149

Agency Real Estate Journalism Fashion 149

ImPRessions - Crenshaw Communications

MARCH 29, 2016

We start every client conversation by asking what’s new. What good is a great story if it appears somewhere that misses the intended audience? Savvy PR “pitchers” update their lists constantly – we like to say, add at least one new outlet or writer every day. Refocus on your audience.

Film 120

Film Print Storytelling Report 120

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities. Review all existing PR plans. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Dream up new twists on seasonal pitches.

Analytics 130

Analytics Internal International Pitching 130

Action PR

OCTOBER 17, 2019

Newsjacking’ is not for the faint-hearted or risk-averse. Humour and poking fun at others are the most common newsjacking tactics and therein lies the risk with humour being both personal (and cultural). Did you see the Innocent Smoothie newsjacking of Coleen Rooney and Rebekah Vardy? If newsjacking isn’t for you, don’t worry.

Social Media 40

Social Media Trends Creativity Internal 40

Sword and the Script

SEPTEMBER 3, 2016

There are no experts in PR – only students. PR is dynamic. Learning, lessons and continuous improvement are fundamentals of good PR professionals. Learning, lessons and continuous improvement are fundamentals of good PR professionals. 2) Can you Newsjacking with Class? Reporters swap beats and publications.

Pitching 62

Pitching Crisis Policies Corporate 62

Mora Communications

AUGUST 4, 2014

First, let’s back up and review what it is. In the social media and blogging worlds newsjacking is when you insert your ideas, product, or service into a news story in. Read More › PR Media Media Relations news news story newsjacking pitching the media Public Relations top pr firm los angeles'

Pitching 68

Pitching Media Relations Social Media Blogging 68

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here we go… (click images for higher resolution) 1. You don’t need an account to use it.

Technology 118

Technology System Tools Government 118

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. And in reporters respecting the role of PR professionals as managers of that relationship. ” Simple, yet undeniable, and harder than it sounds.

Media 212

Media Pitching Report Interviews 212

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. A short-lead byline can even newsjack headlines. A good PR team will be fully familiar with relevant issues and prevailing opinions so they can offer fresh, relevant content. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. David (JPD): Has your definition of newsjacking changed since you first coined/started using the term? JPD: Are there any downsides to newsjacking?

Television 40

Television Corporate Infographics Radio 40

Buzzstream

FEBRUARY 15, 2024

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. What Makes a Link “Quality”? Read our post about relevant links to get a complete picture of what makes a site relevant. Quality may differ depending on the site’s goal, but backlinks should always drive value.

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How To SEO Google Examples 71