Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. Invite Feedback.

Community 206

Community Nonprofit Conference Social Media 206

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Simply talking about your organization’s commitments will no longer suffice. If you do it right. Now you need to build trust and engagement. Where can you make the most impact?

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. In that case, the right PR team can help. But it’s a good idea to make your PR team aware of a critical business goal.

Banking 327

Banking Financial Employee Technology 327

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that is my peeve, so allow me to vent.

Writing 177

Writing Pitching Report Industry 177

Deirdre Breakenridge

MAY 30, 2019

That means leading oneself, “leading up” to your boss and leading one’s peers. What’s your definition of leadership? What’s the best way to lead up to my boss? Who are some people you’ve seen in your career who were leaders early on in theirs? PRStudChat.

Leadership 236

Leadership Community Energy Blogging 236

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

NOVEMBER 6, 2017

Along the way, I’ve learned more about myself, fashion, and PR. There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. To get people interested in your posts it’s a slow, grueling process, and doesn’t amount to much, until you make it big.

Fashion 0

Fashion Blogging Brand Branding 0

Deirdre Breakenridge

MAY 1, 2019

Matt and Ron will share the knowledge, skills, capabilities and personality traits of successful PR professionals as well as insights on the growing need for greater business acumen in the field. What’s the job outlook feel like right now for PR and communications graduates and pros? PRStudChat. PRStudChat. PRStudChat.

Publicity 202

Publicity Community Blogging Twitter 202

PR for Anyone

MARCH 31, 2020

“You can provide value to others through your expertise.” When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. People rely on his sales and marketing strategies and tactics to grow their businesses.

Real Estate 214

Real Estate Video Report Twitter 214

5W PR

NOVEMBER 28, 2023

Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. LinkedIn for business is essential in today’s digital age. It’s a great way to connect with like-minded professionals. It’s a tool for networking, finding jobs, and advancing careers. Detail the work history.

LinkedIn 88

LinkedIn How To Course Ethics 88

Deirdre Breakenridge

FEBRUARY 15, 2017

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. On Wednesday, February 22nd, at 8:30 p.m.

Twitter 281

Twitter System Community Healthcare 281

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 96

Strategy Publicity Media Video 96

Bianchi Biz Blog

JANUARY 18, 2024

These numbers confirm that while traditional auto shows may be losing their luster for automakers and their top-tier suppliers, CES has solidified its position as one of the world’s largest and fastest growing global automotive, mobility and transportation events. million square feet of exhibit space. Don’t believe us?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. Add Power to your KPIs. if management was asking them to).

Measurement 150

Measurement Analysis Data Blogging 150

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” Regular readers know this blog has covered many studies over the years (i.e. Third, not everyone learns the same way.

B2B 147

B2B Study Consumer Report 147

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. Here are some key tactics for PR pros to build executive visibility and thought leadership.

Conference 160

Conference Leadership LinkedIn Social Media 160

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. 6 Ways That Public Relations Can Help Brands Sell. How Public Relations Helps Brands Sell.

Publicity 98

Publicity Brand Branding SEO 98

Sword and the Script

SEPTEMBER 28, 2022

billion in 2022 and grow to $4.56 Further, I am always I’m always amazed at how business leaders will throw money – literally billions of dollars – at advertising, but when PR or content marketing asks for a dollar, everyone stands around with their arms crossed and skeptically asks, “but what’s the ROI?”. billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? You are seen as “famous” in your industry. PR FOR ANYONE. It really is PR for ANYONE. This is the power of media. I’d love to connect.:

Advertising 130

Advertising Advertising Publicity YouTube 130

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Acknowledge the Situation.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Flack's Revenge

SEPTEMBER 15, 2020

Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. In this post I explain more about the ABM trend and how PR can advance key account selling goals.

B2B 177

B2B Case Study Enterprise Resources 177

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. Fashion brands will have to become aware and define the ideals that they stand for and support in a more direct way than they have in the past. That situation was exacerbated by the global pandemic.

Trends 88

Trends Fashion Brand Branding 88

Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. There’s also been a huge spike in startups entering and growing in the space, as evidenced by VC investment.

Real Estate 156

Real Estate Case Study Technology Education 156

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. Fashion brands will have to become aware and define the ideals that they stand for and support in a more direct way than they have in the past. That situation was exacerbated by the global pandemic.

Trends 78

Trends Fashion Brand Branding 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 146

Survey Software B2B Pitching 146

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. It’s not enough to start blogging, though. Instead, you can expand your reach and maximize business growth with press release distribution. On the fence about creating press releases for your business? Influencer accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Why would anyone want 10 ways? Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Ethical Voices

AUGUST 18, 2022

There were a number of interesting communication ethics issues this week ranging from business operations and liability to sources of disinformation. What happens when the way your company developed an AI means it killed someone? If it is not part of your crisis planning, it should be. Save the driver or save the crowd?

Ethics 71

Ethics Crisis Report Study 71

ImPRessions - Crenshaw Communications

MARCH 21, 2019

PR is an essential business function for imparting a company’s values and beliefs to the public. Here are five PR tactics to get the word out on an organization’s values. Hitching the wagon to a like-minded organization or influencer can go a long way in communicating values. Create your own event. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” ” Continue reading at your own peril if you’re not that far!]. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. Something any public relations person or business can do today that will make a difference is to embrace sustainable development. Sustainability done right can increase your bottom line.

Financial 52

Financial Government Storytelling System 52

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool.

Brand 114

Brand Branding Reputation LinkedIn 114

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We work with businesses right out of beta all the way to the NYSE. Can you describe a typical engagement with a PR agency?

Consumer 131

Consumer Product Launch Agency Sports 131

Sword and the Script

AUGUST 1, 2022

Right-click and open image in a new tab for higher resolution) The survey was conducted in partnership between Ned’s Job of the Week (JOTW), which is edited and published by Ned Lundquist , ABC, IABC Fellow, and Sword and the Script Media by yours truly. Michelle Garrett , PR consultant, Garrett Public Relations. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.

Strategy 257

Strategy How To SEO Engineering 257