Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. That’s how you end up with unwieldy business website URLs no one can hope to remember.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

MAY 3, 2017

The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Cultivating Habits of Highly Successful PR People. The following illustrate some habits to help any PR team excel at their jobs. We’re big believers in giving back to students and those newly entering the field.

Writing 149

Writing Education Pinterest Creativity 149

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Develop the PR strategy and keep the PR plan updated.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

DECEMBER 29, 2021

In the last few years, many companies have focused all of their PR and marketing efforts on Instagram because of the platform’s fast rate of growth. That’s why one of the biggest trends in 2022 is going to be brands focusing their PR and marketing efforts on TikTok. TikTok Marketing. Social Media E-Commerce. Micro-Influencers.

Social Media 60

Social Media Trends Media Instagram 60

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana, can you give us a summary of what inbound means? It’s using your own channels (like your blog and social media) to attract people to your business.

Measurement 120

Measurement Case Study Pitching Agency 120

Stephen Waddington

AUGUST 27, 2019

In this blog I’ve set out each candidate’s statements and blogs to understand their proposed policies. Public relations in practice Mandy Promoting PR as a board discipline – I strongly believe that organisations need public relations to thrive. We’ll help them navigate, understand and enhance our industry.

Government 113

Government Education Community Big Data 113

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 60

Writing Blogging Content Marketing Web 60

Deirdre Breakenridge

JUNE 22, 2015

After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, you can change or manage how you handle the stressful circumstances. It took me years to learn that “No” is a more powerful word than “Yes.”

Energy 150

Energy Crisis Reputation Creativity 150

Deirdre Breakenridge

JUNE 22, 2015

After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, you can change or manage how you handle the stressful circumstances. It took me years to learn that “No” is a more powerful word than “Yes.”

Energy 150

Energy Crisis Reputation Creativity 150

5W PR

JULY 11, 2018

Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Sometimes, the best PR stunts need to spark a little controversy.

Measurement 149

Measurement Education Social Media Film 149

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May.

Blogging 78

Blogging Agency Community Local 78

Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. The model can be used to generate press releases, product descriptions, and other types of marketing materials quickly and easily.

Automotive 80

Automotive Training Customer Service Data 80

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR Fuel

SEPTEMBER 9, 2021

This blog is here to remind you. What your readers want to see and engage with is simple, powerful language that they can relate to. In short, a headline needs to be conversational and relatable, but also powerful. The idea of a listicle almost promises the reader a short, succinct read that they can digest easily.

Writing 97

Writing Education Tools Resources 97

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, the need for qualified PR people has never been greater. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Here are five tips to consider if a PR career is in your sights. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Deirdre Breakenridge

NOVEMBER 8, 2015

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. We learned quickly that when we did that, donations would spike! Berst, Producer, Co-Writer.

Film 150

Film Social Media Video Writing 150

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us. The answer depends.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Polaris

DECEMBER 8, 2015

While WYWS is short (the Kindle edition is just 164 pages) it packs a powerful punch delivering easy-to-understand suggestions for boosting your business writing skills. With the odds heavily stacked against effective writing, is it even possible to overcome the bad habits you learned at a young age? 3 Editing is the secret sauce.

Writing 100

Writing Resources Marketing Communications 100

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. But watching this father-son duo made me think of how Social PR (or any) strategy can, in fact, learn a lot from sandcastles: 1. I mean, you can practically see its inhabitants going about their daily business, can’t you?

Strategy 101

Strategy Measurement Financial Analytics 101

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. We see this happening in the communications and PR industry. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.

Publicity 166

Publicity Data Analytics Advertising 166

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. Is machine learning going to take over the PR workflow?

Technology 120

Technology Analysis Data Tools 120

Stephen Waddington

OCTOBER 4, 2020

How can the CIPR’s Board and Council better represent members and the profession? Monitoring the CIPR’s makeup would be a healthy start, so we can benchmark progress. Can I use my answer to this question as an opportunity to demonstrate a bit of humility? Where do you stand on the PRCA?

Meeting 78

Meeting Government Energy Employee 78

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. But as with any job, the day-to-day demands of your role often serve to distract you from that big picture. This is where a PR plan steps in, helping to navigate and prioritize your efforts for greater impact. Keep it short, simple, and adaptable.

eBook 60

eBook How To Measurement SEO 60

Communications Conversations

OCTOBER 22, 2014

Conducting a content audit, identifying your content resources (I blogged about that last week). And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, she can shape those perceptions through her actual work.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Scott Public Relations

APRIL 2, 2020

Find ways you as a household can make a difference in these areas. But introducing topics into conversation can spark an interest and get young people thinking. Discuss why these non-Presidential positions are important – what do judges do and how can they influence your life? Don’t argue. Watch and read the news yourself.

Insurance 71

Insurance Insurance Healthcare Technology 71

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Can you share an example of one that worked? Is it clear who we are offering for interviews, and what they can speak about? News & World Report.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Communications Conversations

MARCH 29, 2019

A big part of the reason I pursued this adjunct professor role was the opportunity to shape young minds. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I expect big things from Sarah in the years ahead.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Fuel

NOVEMBER 20, 2020

Developing a successful PR campaign isn’t a simple or speedy process. More and more companies are choosing to outsource their PR work to the experts to make sure that everything goes off without a hitch. Do you need to hire a specialist to develop a successful PR campaign from start to finish? Why is this field so vast?

Radio 63

Radio Print Writing Consumer 63

Rock the Status Quo

OCTOBER 27, 2015

Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. LEARN FROM JAY BAER. I can’t wait to hear what Jay has to say. Good point.

Social Media 100

Social Media Groups Community Guidelines 100

OnePitch

MAY 12, 2022

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Poor equipment can wreck a broadcast spot.

Strategy 52

Strategy Interviews Pitching Energy 52

Solo PR Pro

JULY 25, 2017

This is a guest post from Solo PR PRO Premium member, Daria Steigman, founder of Steigman Communications. Before I started my blog (in the days of corporate brochure websites), I wrote a business column for the International Association of Business Communicators. What can you let go? It can be something small.

Groups 46

Groups Small Business Blogging Resources 46

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. See even more like it here. Write content.

Marketing 51

Marketing Technology Content Marketing Conference 51

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? Within the talk I asserted that when creating digital PR content (or content that’s designed to get links and coverage from journalists), in one way or another we’re all under much the same pressure – we’re trying to replicate the success of others.

Digital PR 160

Digital PR Film Instagram Writing 160

PR 20/20

FEBRUARY 7, 2019

So, we decided to spotlight these professionals in an ongoing series, so we can all learn from their successes (and failures too). Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

FEBRUARY 8, 2018

Think about how MUCH that has impacted jobs in the PR and marketing worlds. Yep, as I started researching, a LOT has changed in just five short years. And, I think I can point to seven posts from my blog in 2013 as proof: Some of the hottest social networking sites of 2013 aren’t even around anymore.

Social Media 60

Social Media Trends LinkedIn Media 60