Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 2) PR Salary: What’s a PR Pro Worth in 2016?

Blogging 103

Blogging Content Marketing B2B Social Media 103

Sword and the Script

FEBRUARY 16, 2021

People have more faith in businesses than they do in NGOs, government or the media. People overwhelmingly do not trust the media. 59% suggested “journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations”; and. It also surveyed 1,500 respondents in the U.S.

Government 136

Government Survey Ethics Media 136

Contently - Strategy

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Leadership 126

Leadership Content Marketing Healthcare Google 126

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: . Why were we successful?

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. 3) Top challenges facing reporters. 3) Top challenges facing reporters. The survey suggests reporter views of the top challenges they face is splintered. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This isn’t unusual today. I’m not alone in this viewpoint.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As any PR professional knows, no two days are the same in our line of work!

Pitching 63

Pitching Consumer How To Meeting 63

Buzzstream

AUGUST 12, 2020

PR professionals must keep researching. . For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. Image from FRACTL and displayed on PR News Daily. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. I’ve added them where I think they might be useful for readers.

Interviews 98

Interviews Publicity Technology Social Media 98

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Again, I’ll call it an art.

SEO 75

SEO Engineering Blogging Content Marketing 75

OnePitch

MAY 12, 2022

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. What are your top three tips for clients wanting to elevate their message and on-air appearance? People forget 95% of what you say, but 100% of the time remember how you made them feel.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

OCTOBER 3, 2017

Strategy and Quality Drive Content Success. Most B2B marketers point to better quality content and strategy development or adjustment, although content distribution makes a cameo among the top three answers: 78% say better quality content has driven success. How Long Should a Blog Post Be? [A

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. To grow your project, sure, but mostly to serve the people you care about.”.

Marketing 40

Marketing How To Customer Service Groups 40

PR 20/20

JANUARY 29, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. A lot of people suck at content strategy. Just search your top competitors or brands you admire using Crayon, and get ready for a torrent of inspiration.

Tools 51

Tools Strategy SEO Enterprise 51

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Ishmael's Corner

JUNE 7, 2015

Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. Because we’ve shifted from link building or ranking signal building to ranking signal earning , we’d better have people who will help amplify our message.”. Google Wants “Quality,” But You Define the Threshold.

SEO 60

SEO Engineering Google Mobile 60

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Continue reading at your own peril if you’re not that far!]. Game of Thrones embraces powerful leading ladies.

Strategy 74

Strategy Trade Shows Case Study Course 74

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. But most journalists assume people don’t know the difference anymore so I don’t think it really matters, although the stickler in me prefers to call it a media kit for accuracy. Great broadcast quality high-definition video. Lead media release.

Media 120

Media Television Video Print 120

Sword and the Script

NOVEMBER 5, 2016

So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. He tackles the notion that “content marketing is up 300% but only 5% of it matters.”. He tackles the notion that “content marketing is up 300% but only 5% of it matters.”.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Prohibition

JANUARY 23, 2023

It is through video content that huge brands like John Lewis, Coca Cola, Ben & Jerry’s, McDonald’s and so on tell their story and capture the emotions of adults and young people alike. Users won’t be impressed by videos that aren’t high quality, and that doesn’t feature good audio or strong visuals.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. After reviewing the study, I offer these six takeaways based on the data: 1. 25% say cost of new leads.

B2B 64

B2B Report Marketing Survey 64

Cision

APRIL 28, 2016

A lot of people have good ideas, but very few actually put those into practice and build businesses around them. That spirit of innovation and change needs to be intentional and from the top down. Well, first, there’s the quality problem. Growth is driven by change. It has to be part of the culture.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

PR Fuel

JUNE 26, 2020

The problem is most people don’t know where to start. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts. Keep the “5 Ws” in mind: who, what, when, where, why, and of course, how.

How To 54

How To Writing Guidelines Television 54

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. I believe in a bit of technology and science and human interpretation.

Blogging 77

Blogging YouTube Writing Fashion 77

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!).

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

JANUARY 26, 2015

People tuned in weekly to hear host Sarah Koenig discuss the infamous case of high school student Hae Min Lee’s 1999 murder and the conviction of her ex-boyfriend Adnan Syed. Other forms of media, such as blog posts and video, are subject to many distractions. Podcasts also have an intimate relationship with listeners.

Radio 60

Radio Viral Content Marketing Study 60

Doctor Spin

MAY 21, 2021

Coming up with great PR ideas is a tough job. Every once in a while, a great PR idea comes along by itself. Ambitious PR rockstars will keep a notepad close by to jot down ideas as they occur.). However, in most situations, we have to come up with awesome PR ideas from scratch—and on the spot. To spin or not to spin.

How To 52

How To Hotels Survey Employee 52

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. Below I’ve outlined 5 things that college cannot teach you about public relations: 1. 10 Unconventional and Creative Ways to Find a PR Job. .

Case Study 60

Case Study Crisis Study Travel 60

Sword and the Script

AUGUST 22, 2017

Maybe he said it, and maybe he didn’t , but the but the point remains: it’s hard to execute on a business concept if your people don’t believe in the idea. You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. Meet James S. That’s a heavy load.

Internal 69

Internal International Interviews Trends 69

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

OCTOBER 14, 2014

Yes, these companies have great PR people. But again, the PR people are busy in meetings and planning out quarterly and annual plans. And yes, these companies do have mid- to junior-level people who are charged with creating content. Yes, these companies have smart marketers. So, content often gets short-shrift.

Agency 133

Agency Resources Employee Internal 133

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). Grab Your 28 Top Tips in this Must-Have FREE Tipsheet. You’re a fan of honesty. Who Am I?

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? The remit of working in PR and comms keeps on stretching and yet somehow never snaps. Being agency side, I can identify with Elastigirl.

Energy 48

Energy Course Creativity Web 48

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Do you need more blog subscribers? If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. People can be stingy with their personal information.

Blogging 42

Blogging SEO Pinterest LinkedIn 42