Deirdre Breakenridge

DECEMBER 18, 2018

Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog. In her free time Shayla enjoys listening to true-crime podcasts and keeping up with current events.

Infographics 177

Infographics Internal International Journalism 177

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. Relationship-Building Is More Important Than Ever This blog began with the seemingly never-ending rounds of job cuts at major media outlets. But what does all this mean for the media relations component of public relations strategy?

Strategy 96

Strategy Publicity Media Video 96

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 99

Media Nonprofit Pitching Analytics 99

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Blog about the coverage. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

PRSay

MAY 23, 2018

Similar to trade journals, podcasts cover an array of niche subjects. Some podcast audiences are even larger than local broadcast markets. Don’t overlook blogs. In the past, blogs were brushed off as less important than traditional media, but this outlet can no longer be ignored by PR professionals or their clients.

Media Relations 136

Media Relations Publicity Media Blogging 136

NewsWhip

FEBRUARY 9, 2023

New year, same blog! If you’re reading this you may be familiar with the regular series we do looking at the top publishers on Facebook every month, but starting with this blog we’re going to be changing it up a bit, isolating geographies more to get a fuller picture of regional trends around the world. Well, sort of.

Facebook 78

Facebook Local Sports Meeting 78

Flack's Revenge

FEBRUARY 6, 2018

Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.” January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships.

Facebook 120

Facebook Journalism Local Google 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Consider starting a blog where you can write about topics that interest you (this can separate you from the pack of applicants when you’re trying to get your first job too). I’ll take it.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Platinum Equity’s $2.8 What do you think of the layout and navigation?

Internal 147

Internal International Tools Software 147

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. This resulted in us forming a variety of clubs.

Local 52

Local Case Study Nonprofit Healthcare 52

Rock the Status Quo

OCTOBER 2, 2014

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Communications Conversations

JANUARY 2, 2018

Part of that process is taking a long, hard look at my site and blog and discovering what kinds of content you’re reading–and what kinds of content you’re not reading. This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Or, maybe you wouldn’t.

Banking 0

Banking Instagram YouTube Case Study 0

NewsWhip

MAY 16, 2023

At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations. Check out our most recent blog on Mexico. Interested in other publisher rankings? The post The top publishers on Facebook in Spain for 2023 appeared first on Newswhip.

Facebook 78

Facebook Sports Comparison Fashion 78

Deirdre Breakenridge

MAY 30, 2018

That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands. mindset that Deirdre Breakenridge highlights on this blog.

Communications 171

Communications Training Education System 171

NewsWhip

DECEMBER 13, 2022

Their top story was about Singapore fighting climate change with sustainability (41k), followed by two debriefs on local (35.6k) and imported (21k) monkeypox cases. . Surprisingly, the fourth most engaged article in 2022 comes from a personal blog. CNA had the most interactions on their Singapore-specific articles.

Newspapers 78

Newspapers Local Facebook Data 78

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. You can also edit and delete a blog post relatively easily.

Survey 102

Survey Report Media B2B 102

Shift Communications

FEBRUARY 23, 2017

They also provide great content for repurposing on social media, blogs and elsewhere. Don’t forget about local media! Launching a new initiative that’s poised to impact the local community? Don’t forget about your local media. Does your business have some impressive growth numbers to share? Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

NewsWhip

FEBRUARY 7, 2020

Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Newsfile

FEBRUARY 27, 2024

Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. million Canadians.

Financial 52

Financial Media Analytics Data 52

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journalism 70

Journalism Local Social Media Twitter 70

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

The speed with which the #metoo movement has toppled boldface in journalism, politics, and entertainment is breathtaking, and major media companies have not been spared. Khosrowshahi’s blog post detailing the situation and the fixes planned represents a good first step in managing the situation. NBC’s live Lauer reckoning.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

NewsWhip

MAY 3, 2023

The lesson from all of this is that while there are some similarities, there is always a local aspect to what does well on Facebook, at both the country and region level, so it’s important to maintain an understanding of the media landscape everywhere your company does business. Check out our most recent blog on France.

Facebook 78

Facebook Sports Television Newspapers 78

PR Job Coach

OCTOBER 24, 2009

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Lately though, I am receiving queries about how to migrate into a career in PR from journalism. Lately though, I am receiving queries about how to migrate into a career in PR from journalism.

Digg 100

Digg Publicity Journalism Insurance 100

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

Survey 60

Survey Enterprise Radio Print 60

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom).

Education 52

Education Reputation Leadership Technology 52

Stephen Waddington

OCTOBER 21, 2017

Is a lack of investment in local media damaging society? Sarah is chairing an event on the evening of 22 November at the CIPR in London on the role of local media and its ability to serve society in 2017. If you enjoyed this blog post you may like to receive future posts as they are published, via email. Thanks for stopping by.

Guidelines 68

Guidelines Local Twitter Community 68

NewsWhip

AUGUST 11, 2022

The Nigerian publisher Legit once again had a distinctly local flavor to its stories, with feel-good and success stories widely engaged. If you’d like to know who the top publisher writing about brands was, read our latest brand blog here. The post These were the top publishers on Facebook in July 2022 appeared first on Newswhip.

Facebook 78

Facebook Sports Local Training 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route.

Agency 90

Agency Energy Crisis Management Industry 90

Solo PR Pro

MAY 8, 2018

Journalism. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Whatever type of solo you are, you don't have to do it alone; this blog and community is here to offer support and resources. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

Cision

JUNE 21, 2016

Publish a blog and promote your posts through your LinkedIn profile and other social media channels, or better yet, identify respected blogs in your business networks and submit guest posts. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on.

Brand 189

Brand Branding Real Estate Tourism 189