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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.

Interview with Ann Handley

Critical Mention

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. Q: As Head of Content at MarketingProfs and a WSJ bestselling author, you’re consistently named one of the most influential marketers in the country.

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7 guidelines for content marketers to craft winning listicles

PR Daily

Some content marketers—and readers—have grown weary of listicles. Defined as “writing or other content presented wholly or partly in the form of a list,” listicles communicate succinctly. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ].

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.

Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. Best Practices Featured content marketing marketing innovation

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.

Why PR and content marketing make the perfect match

PR Daily

Is it time to increase your PR budget, or would content marketing be a better investment? PR and content marketing work best when they’re working together. Content marketing is the practice of producing content (written, visual, video, audio, etc.)

Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Polaris

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. 3: International brand = international content.

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Blog Posts (All Lengths & Types).

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Finding inspiration and ideas for the content. CoSchedule outlined the most important questions to ask to determine whether content is a good fit: 1. Start interviews and podcasts.

How to Create a Winning Content Marketing Strategy: Q&A With Gini Dietrich

Cision

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content?

4 writing lessons from Deadspin

PR Daily

Amid an internet lousy with anodyne sports blogs, Deadspin stood out like a sore, mangled thumb (or middle finger, more like). FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Write about it. Websites Writing & Editing

6 Blogs Every PR Pro Should Read

Critical Mention

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know! Its day-to-day covers give you breaking news, controversial marketing and PR campaigns and amusing memes.

How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program?

Study: The perfect blog post length—and how long it should take to write

PR Daily

If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? How long should you take to write a blog post? How often should you publish blog posts? How long should a blog post be?

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc.

Should Content Marketers Fear Artificial Intelligence?

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives.

12 Months of Content Marketing

Beyond PR

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics.

3 ways to overcome content marketing obstacles

PR Daily

Content marketing has generated enough consistent success to become a mainstream marketing activity. A recent study of 1,000+ marketers shows that 74 percent have seen an increase in lead quality and quantity as a result of their content marketing efforts.

How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. And perceptually, it has more weight than a regular blog post. When you write an ebook, people will begin to see you as an expert on the topic.

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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages?

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. What’s bad for digital content providers is also bad for the PR industry.

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9 steps to crafting alluring blog posts

PR Daily

report they’re more likely to make a purchase from a business that creates reliable custom content? Marketers who have made blogging a priority are 13 times more likely. report blogging as a top inbound marketing tactic. Consider your blog post’s formatting.

12 ways to polish and elevate your content marketing efforts

PR Daily

Are you tired of producing mediocre, half-hearted content marketing? Here are 12 ways to up your content marketing game: 1. Content Marketing Institute offers a free subscription to its magazine. Listen to content marketing webinars.

PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. My first interview was with Arik C. Tell me one interesting fact about you that you have never revealed on your blog? Is content really still king and if so which type?

7 can’t-miss tactics for reader-grabbing headlines

PR Daily

In inboxes, on social media and on blogs, we scan headlines, dismissing most and clicking a scant few. FREE DOWNLOAD: How to create content that converts leads into sales ]. Does the benefit of clicking (the value of the content) exceed the cost (two seconds of my time)?

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

As you continue to adjust your content calendars and launch schedules in light of COVID-19, consider what you can offer consumers, brand advocates and employees during the crisis that can strengthen your relationships and boost your image.

9 productive activities for PR pros during a summer lull

PR Daily

I work with clients on training so they’re ready to hit the ground running in September and get the best results from their Christmas marketing campaigns.” RELATED: Share the content that captivated audiences ]. Content marketing. Claire Winter, content creator.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

In a blog post , the company’s founder and chief executive, Eric S. The Wall Street Journal reported : “‘If we mess up again, it’s done,’ I thought a lot last night,” [Yuan] told The Wall Street Journal in an interview Friday, after what he said was a sleepless night.

How To Get Started with Content Marketing [SlideShare]

MaccaPR

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Step 2: Document Your Content Marketing Strategy.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19. PR Daily Editor Ted Kitterman caught up with Julia Fitzgerald, the chief marketing officer for the American Lung Association.

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Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

PR Daily

If you're a Buffer customer, we encourage you to consider adjusting your content scheduling or pausing the queue at times. We both hate to have to write a note like this, but we have made a commitment to be honest and transparent with you.

20 ideas for content that readers want to share

PR Daily

As many communicators turn to owned media to tell their organizations’ stories, it is important to create content that readers want to share on social media channels. It’s not easy to have consistently fresh blog content that people want to read and share.

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