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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. “Nail the elevator pitch.”.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Brad Phillips is the president of Phillips Media Relations and the author of “The Media Training Bible” and the Mr. Media Training Blog.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies


With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ].

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ].

8 writing tips for young PR pros

PR Daily

Writing is a cornerstone of all that we do as PR professionals. To become a PR pro, many of us (like me) attended journalism school—where the PR program resides at some universities—or took journalism courses. That gives you an idea of how important writing is to the PR industry.

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. What is data-driven journalism—and why should PR pros care? What data-driven journalism is. Why data-driven journalism matters to PR.

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7 reasons why effective PR is more important than ever

PR Daily

The public values journalism, and people are moving to media channels they trust. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “Call the PR firm.”

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5 ways to stop procrastinating and start writing

PR Daily

What you’ve experienced is the desire to procrastinate when you should be writing. Not getting my writing done” doesn’t sound nearly as nice. The solution for procrastinating when you should be writing is procrastinating some more? RELATED: Revive your writing chops, grab the attention of a distracted audience, and tell great stories across media channels. ]. Here are five pieces of real advice for what to do when you’re procrastinating on your writing: 1.

SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

The tech company has published its website that touts heath information, safety and prevention tips, data, helpful resources, links to relief efforts and blog posts regarding the COVID-19 outbreak: Image courtesy of Google.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site.

The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Once you’ve been blogging for a bit, you’ll start being pitched. Blogging is a strange beast. Blogging has been a part of that.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. I laughed (out loud) earlier this year when writing to compliment Tom Friedman.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts.

Landing the Interview Vs. Getting the Job

Bad Pitch Blog

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview. Do not correct the interviewer.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog.

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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. Agreeing to an interview and then becoming a no-show.

What questions should you ask your content writer?

PR Daily

How can you evaluate a content writer from an interview or even a writing assignment alone? An interview checklist can help you quantitatively measure how well candidates score on the most important factors you need for your B2B marketing team. Is their writing clear and concise?

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

In a blog post , the company’s founder and chief executive, Eric S. The Wall Street Journal reported : “‘If we mess up again, it’s done,’ I thought a lot last night,” [Yuan] told The Wall Street Journal in an interview Friday, after what he said was a sleepless night.

It’s time to put PR ethics front and center

PR Daily

Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.

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8 ways reporters’ skills can defeat writer’s block—and help you find

PR Daily

Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam. You’re sitting at your computer, faced with writing a communiqué, press release or internal story on a dry topic.

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How to Use Your Blog to Connect with Your Audience


You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post.

9 fantastic holiday gifts for PR pros

PR Daily

FREE GUIDE: The 7 questions you should be asking about brand journalism ]. A blog editorial calendar. Instead of another tchotchke that might get relegated to the corner of the cubicle or in the back of a drawer, give your PR pro an editorial calendar for his or her blog.

Without Marketing You’re Just the Business No One’s Heard Of; Off Script #25: Steve Olenski

Sword and the Script

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. He is still writing today and if you’re in marketing or PR, you might know him today from his column in Forbes.

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Personal Branding: Always Be Prepared for Your Next Job Opportunity


Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview.

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What journalists need from PR pitches


Write a snappy email subject line that will grab attention, but stay away from clickbait. Are you still writing bland, generic press releases and sending them to every journalist in the entire country who has ever written about this sector? Blog,News,pp-one-column-layout,Strategy

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications.

What PR Professionals Can Learn from Being Reporters First


In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. In college, I filled my time with journalism classes. You learn to how to write for an audience. No BS Blog

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We Interviews Media Relations

121 The importance of having a strong voice with Anne Miles

PR Warrior

She regularly publishes thought-provoking articles on a range of topics relevant to her industry, including ageism, gender equality, diversity and anonymous blogging, as well as issues associated with outdated business models used by ad agencies.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

The results included 44,461 engagements throughout the target community – with “engagements&# referring to the number of times a piece of content had been engaged with online, such as views for a blog post, retweets, video views, numbers participating and viewing a forum thread, etc.