Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. You’ve written and published news stories, blogs and more. What do see as the biggest PR challenges brands face today?

Insurance 120

Insurance Insurance Writing Sports 120

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

JUNE 26, 2020

With accountability, public figures are responsible for the truth, or lack of truth, in what they say, write, and publish. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ZudePR

FEBRUARY 5, 2019

The average payout for mis-sold payment protection insurance is £2,000, and don’t think cos you’re Captain Sensible and wouldn’t have dreamed of insuring for something that probably wasn’t going to happen, that you don’t have PPI. Write ’em down. They’ll write a nice letter to you.

Banking 72

Banking Insurance Insurance Policies 72

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Practical Law Construction

SEPTEMBER 22, 2021

What, I hear you ask, am I doing writing about football? Well, despite the title of this blog, it’s actually about an arbitration and subsequent court proceedings that just happen to involve a football club. Manchester City Football Club Ltd v The Football Association Premier League Ltd and others. City appealed.

Financial 80

Financial Reputation Insurance Insurance 80

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Or, at the very least, are funny like this video from career blog Snagajob. But there are plenty of people writing, blogging and podcasting about how to learn. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

Melissa Agnes

APRIL 16, 2014

A note about HIPAA: The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is essentially medical privacy legislation that, for purposes of this blog, prevents physicians from discussing patients and information about their health. RateMDs.com or HealthGrades.com) and say what is on their mind.

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Reputation Privacy Software Insurance 199

ISEBOX

APRIL 13, 2016

When you write your content, find an angle that reaches into the target demographics’ human experience. Talk/Write like a real live human. This goes for every type of business from blogs to Pharma. So when you write your content for social, think to yourself objectively, “Click or scroll. Want them to write about it?

Marketing 70

Marketing Pinterest Insurance Insurance 70

PR Job Coach

NOVEMBER 27, 2009

Learn to write well. Consider writing a blog about what is your passion. If you like to write (and good writing is a building block of success in PR,) write about things that hold great or intense interest for you. If you are an expert on something, write about it. And learn more about it.

Training 106

Training Publicity Insurance Insurance 106

Onclusive

OCTOBER 23, 2019

Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Exceptional writing skills. Skills/Attributes. Highly motivated and results oriented. Ability to develop detailed marketing plans and manage to timelines and budgets. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Practical Law Construction

DECEMBER 8, 2020

After over a year of waiting, the Supreme Court finally handed-down judgment in Halliburton Company v Chubb Bermuda Insurance Ltd on 27 November 2020. the second involved a claim by Transocean against another insurer (Mr Rokison was appointed chair by agreement of the parties).

Construction 52

Construction Insurance Insurance Privacy 52

Beyond PR

APRIL 4, 2016

This week’s highlights include a new managing editor at The New Yorker, an executive editor promotion at National Geographic Magazine, and reviews of four real estate blogs you should be reading. Check out this installment of blog profiles to learn more about four real estate blogs making their mark.

Real Estate 40

Real Estate Media Insurance Insurance 40

Solo PR Pro

JANUARY 10, 2017

Write a script, 200-250 words should be all that you need, so that you can practice before shooting. For example, you can take the topic of a blog post and pose a related question to your video audience. Conversely, you can write a post, or case study inspired by a live video session. Corporate overview. Client information.

Video 40

Video Strategy SMB Marketing 40

Waxing UnLyrical

AUGUST 4, 2011

All people relate to one another on some level – who doesn’t want to remove stains easily, save time, look great, get free stuff, have expensive stuff, find cheap stuff, find quick fixes, get low car insurance, lower gas prices, have clean hair, save money, get a great job, increase ROI? Of course we can’t please everyone. postlink%%.

Insurance 96

Insurance Insurance Course Web 96

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. How to Become a Leader in Your Industry Using Social Media.

Leadership 40

Leadership Insurance Insurance Community 40

Mora Communications

AUGUST 31, 2015

People aren’t going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? Why would you want to garner any national, if you only have a local business? Maybe, but probably not. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

PR Conversations

AUGUST 7, 2014

Will the insurance companies sponsor my wearable t-shirt in exchange for details of my daily vitals—and, if the data reveals I’m not up to scratch for my age and stage, will they then refuse me coverage? From the birth of blogs to the advent of social networks, all that has emerged so far is just the start. Yet here we are.

Publicity 87

Publicity Ethics Technology Government 87

Solo PR Pro

MARCH 29, 2016

You can also track their online footprint if they’ve published blog posts, white papers or other type of materials that demonstrate their work quality, especially writing ability. Review portfolios – As part of the process of screening your potential team members, ask to see a portfolio of relevant work samples.

System 40

System Government Insurance Insurance 40

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example.

Industry 222

Industry How To Insurance Insurance 222

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Ben: Oh, wow. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

PR Job Coach

MARCH 21, 2013

Blog: Try your hand at blogging about Wine PR. The key here is to be prepared to have a regular schedule of blog posts. The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Do this consistently.

Brand 165

Brand Branding Pinterest Insurance 165

Sword and the Script

JUNE 21, 2016

He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Posterous that has long since shuttered. Press Releases as Tools of Strategic Comms.

Insurance 66

Insurance Insurance B2B Corporate 66

Scott Public Relations

JULY 12, 2019

Raise the bar for production beyond writing, and take advantage of new types of media available in the digital age. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Create social-friendly videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Scott Public Relations

JULY 12, 2019

Raise the bar for production beyond writing, and take advantage of new types of media available in the digital age. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Victorious PR

FEBRUARY 22, 2023

Galen is a homeowners insurance agent who has stayed with Victorious PR for years. Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. Every post you write, every article you publish, every podcast episode featuring you as a guest lives online forever.

Publicity 52

Publicity Video Pitching Google 52

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. In a recent newsletter , PR blogger Arik Hanson writes: “In my conversations with folks the last couple of weeks, one theme is coming through loud-and-clear: People are absolutely at their wit’s end.

Publicity 52

Publicity How To Industry Study 52

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. I do video blogs all the time, and I know you do this. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. I recommend this.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

DECEMBER 28, 2015

Tweeting multiple times insured that more people would see it. While that number is surely embellished, the distribution that these sharing networks provide my blog is legitimate and powerful. Here’s how Kawasaki describes it : “I repeat my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365.

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Twitter Brand Branding Customer Service 120

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170