Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? I’d rather have blog subscribers.”.

Blogging 183

Blogging Comparison eBook Case Study 183

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. In fact, a recent study found that 90% of consumers will share their email address for a small incentive, such as a discount. Of course, you do. Can you blame them? Update your CTA.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 107

Blogging Survey B2B Analysis 107

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Subscribe to the Cision blog to keep an eye out for the rest of this video series. .

Journalism 251

Journalism Social Media Media Study 251

Sword and the Script

FEBRUARY 15, 2020

That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Respondents ranked Facebook ads (40%) as the top marketing channel. What studies have you seen so far this year that look interesting? Image credit: Unsplash and respective studies.

Study 78

Study Marketing Brand Branding 78

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. What do you think: will Facebook ever successfully bridge the gap between employers and employees?

Employee 104

Employee Facebook Communications Travel 104

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. They prefer Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. That’s why you have all the case studies of brands talking to each other. Is Facebook still a good place to invest in social media marketing? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100

NewsWhip

JUNE 9, 2022

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. . The top publishers on Facebook in May 2022.

Facebook 29

Facebook Reddit Viral Analysis 29

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Shift Communications

SEPTEMBER 3, 2015

Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.”. Before you can turn your blog into a business, you need an audience.

Blogging 60

Blogging Pinterest Mobile Creativity 60

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Solo PR Pro

MAY 17, 2022

A month into her studies at the University of Chicago, though, she started reading poetry. “I Daria later received another master’s degree in liberal studies from Georgetown University.). In fact, Steigman Communications has never had a Facebook page. She did start a blog in 2008, though. Daria with her dad in Benghazi.

Meeting 98

Meeting Agriculture Energy Travel 98

Melissa Agnes

AUGUST 15, 2014

Here’s this week’s roundup of great articles, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast. From The Crisis Intelligence Blog. Facebook Eliminates Like Gating – What Does This Mean for Your Business? The Role of The Social CEO in Your Crisis Communications. Listen here!

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. At one end of the spectrum are social media superuser journalists, dubbed “Architects” by the study. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch?

Report 106

Report Publicity Marketing Pitching 106

PRSay

JULY 28, 2021

They’re cooling their heels with your blog post at the doctor’s office — when their name is called. They’re looking at your Facebook status updates in line at the grocery — when it’s their turn to step up to the cash register. In the study, web visitors understood: 39 percent of what they read on a desktop screen.

Mobile 199

Mobile Web Writing Training 199

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Social Media Platform: Pinterest, Facebook and Twitter. Social Media Platforms: Blog , Facebook and Twitter. Social Media Platform: Facebook. 1: Entertain.

Brand 100

Brand Branding Pinterest YouTube 100

The Proactive Report

MAY 4, 2015

She’s been studying this for five years now and she shared the 2014 stats for Inc. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Facebook is nest at 80%, although that’s down slightly from 2013. Small Businesses Succeeding on Social Media.

Social Media 100

Social Media Company Media Study 100

Onclusive

MAY 31, 2018

When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Let us know at Facebook.com/Oreo.”

Social Media 120

Social Media Marketing Media Study 120

Deirdre Breakenridge

DECEMBER 18, 2017

Talking to people is how I made it on this blog! Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies.

Case Study 224

Case Study Trends Instagram Social Media 224

PR for Anyone

JUNE 25, 2020

The first thing you want to do, of course, is to put it everywhere - your website, post on LinkedIn and all other active social media platforms, if you use Twitter, schedule it in a media “bucket” so it is regularly posted, and/or write a blog post about it. You want to share that media hit anywhere you are active.

Media 130

Media Twitter LinkedIn Social Media 130

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

NewsWhip

FEBRUARY 3, 2023

Tech coverage takeaways Tech was by far the most written-about sector of the three we looked at, thanks to massive coverage of the likes of Facebook, Samsung, Tesla. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

Communications Conversations

AUGUST 25, 2015

Now, I don’t toot my own horn very often on this blog. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. 49 Facebook pics uploaded. The results.

Case Study 60

Case Study Study Local Twitter 60

Contently - Strategy

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. ” If only. percent for banner ads these days—and most of those clicks are accidental.

Advertising 133

Advertising Advertising Real Estate Travel 133

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. Check him out on Facebook. Subscribe to his blog: Walking The Social Media Beat. Follow Melissa Agnes on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc.

Crisis 251

Crisis Government Case Study Twitter 251

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story.

B2B 170

B2B Social Media Media Education 170

Cision

NOVEMBER 23, 2015

Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. 1 percent engagement rate), or a 3 percent impression rate for an organic Facebook post. “Email is the cockroach of the Internet.”

Communications 120

Communications Mobile Facebook Study 120