Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Onclusive

MAY 31, 2018

When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

Sword and the Script

NOVEMBER 3, 2020

That’s up roughly 5% from the same study last year and adds to the slow and steady growth of the medium. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.” The growth presents both an opportunity and a challenge for PR.

Instagram 144

Instagram Technology Resources Employee 144

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Facebook [link]. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Connect with David Meerman Scott.

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). Here’s how BCBSMN promoted it on its Facebook page. Next, they’re worried about their jobs and income.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! Blog post research. hotel stays) in the city. 11: 44 a.m.: 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Deirdre Breakenridge

OCTOBER 30, 2017

I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. Default profile photos should already be a thing of the past — no one wants to follow a Twitter egg and no one trusts a Facebook account without a profile picture. You’ll thank yourself later. Own what’s left. Location matters.

Brand 229

Brand Branding Pinterest Instagram 229

Cision

AUGUST 12, 2015

All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Here are five key takeaways from the study : 1. To find out more about what Cision discovered in the Travel Technology study, click here. What You Wear May Open Doors.

Travel 120

Travel Technology Consumer Hotels 120

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.

Communications 120

Communications Telecommunications Infographics Video 120

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. It’s one of the most comprehensive and up-to-date studies of the internet. ?? There are fewer individual bloggers than ever before and they’re blogging less. There now 5.11

Instagram 60

Instagram Policies Twitter Mobile 60

5W PR

NOVEMBER 24, 2022

Not only that, but according to case studies, over 100.000 people have utilized the Instagram shopping feature each month, and they tend to use the platform early on in their buying journey. Similar to advertising campaigns on Facebook, it’s easy for companies to create efficient advertising campaigns on Instagram.

Social Media 88

Social Media Instagram Media Advertising 88

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. I had to learn more, and asked Mark if he’d entertain some questions for the blog. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads.

Video 153

Video B2B Film Marketing 153

Prohibition

OCTOBER 7, 2022

Facebook may be the largest social networking site in the world, but LinkedIn is considered the out-right largest professional network in the U.K. LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. and worldwide. Carousel Image ads.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. First Canvas or Direct Lead Generation ad in JCB’s history and one of the first on Facebook! I hope you like it.

Case Study 28

Case Study Social Media Study Media 28

Cision

APRIL 7, 2015

Why else would Facebook and Twitter be implementing the media form? Facebook already penalizes links to external videos. The organic reach found with Facebook’s native format far exceeds that of YouTube or other video creation sites. Facebook serves a different audience than YouTube or Twitter. Study silent movies.

Video 120

Video YouTube Mobile Advertising 120

Onclusive

JUNE 29, 2018

From Facebook to Starbucks, no brand is safe from a communications crisis. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Brand Branding 186

PR Job Coach

MARCH 21, 2013

Blog: Try your hand at blogging about Wine PR. The key here is to be prepared to have a regular schedule of blog posts. The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics.

Brand 165

Brand Branding Pinterest Insurance 165

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Corporate Blogs Are Making a Comeback – Big Time. He pointed admiringly at Walmart’s corporate blog. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. You Mention Twitter, What about LinkedIn and Facebook? But they are. Everyone is.

B2B 78

B2B Facebook Advertising Advertising 78

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

JUNE 22, 2017

The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. The use of WhatsApp for news is starting to rival Facebook in a number of markets including Malaysia (51%), Brazil (46%), and Spain (32%). #5 4 Messaging rivals social media.

Report 116

Report Mobile Viral Social Media 116

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?” She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Interesting test of Facebook content shows longer form content may win. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 119

Technology System Tools Government 119

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Creative employee communications. Test, test, test. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Your Databox account can also pull in data from other sources, such as: Facebook. Facebook Ads. So Much Data. But Databox doesn’t stop there. Google Ads. Google Analytics.

Report 81

Report Data SEO Analytics 81

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. I have been practicing and studying public relations ever since 2002 when I first took my class in public relations at the University of Florida. BIG ANNOUNCEMENT. Thanks, SAGE! The beginning of my PR journey.

Case Study 60

Case Study Creativity Study Course 60

Critical Mention

FEBRUARY 12, 2019

So these were smaller blogs when I wanted to get on MTV and Entertainment Weekly. To get on these blogs was outside of my budget, it cost about $2,500 per month. I reached out to blogs myself, and many didn’t write back. Regarding social media, Instagram is my favorite but I also natively post on Twitter and Facebook.

Interviews 91

Interviews Film Instagram Writing 91

PR 20/20

SEPTEMBER 22, 2015

There are already a number of studies and theories out there on writing the perfect blog post. But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

Writing 40

Writing Viral How To Content Marketing 40