Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Case Studies. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Stephen Waddington

FEBRUARY 10, 2019

It’s an issue I explored in a blog post this week. ?? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs.

Viral 68

Viral Journalism Analytics Case Study 68

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Cision

JULY 25, 2016

Pew Research Center recently published an interesting study describing customer demographics of services such Uber and AirBNB, concluding that much of the “gig economy” is driven by superusers. As an example, there are a lot of people that spend some portion of their time on Facebook every week.

Facebook 120

Facebook Instagram Measurement Twitter 120

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JUNE 22, 2017

The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. The use of WhatsApp for news is starting to rival Facebook in a number of markets including Malaysia (51%), Brazil (46%), and Spain (32%). #5 4 Messaging rivals social media.

Report 116

Report Mobile Viral Social Media 116

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Interesting test of Facebook content shows longer form content may win. Seth’s Blog: Every marketing challenge revolves around these questions [link]. . — Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

Writing 40

Writing Viral How To Content Marketing 40

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

JULY 17, 2018

Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook. Head to the Asda Facebook page and you’ll see just how much people love reading these stories. It’s a useful way of spotting issues, trends, and themes. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

APRIL 5, 2016

FierceCMO: Study: CMOs are spending more on social and mobile. LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. Study: Effective Content Marketing Has One Element.

Mobile 60

Mobile Survey Marketing B2B 60

Buzzstream

FEBRUARY 3, 2021

For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. The dream scenario for campaign coverage is along these lines: The article features who the study was conducted by. Case studies. Statistics. Expert tips pitches.

Digital PR 170

Digital PR Industry Strategy Film 170

Scott Public Relations

AUGUST 27, 2019

Put simply, this is the concept—observed in psychological studies—of a herd mentality, or an unwillingness to stick out in a crowd. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. The first was the idea that humans tend to fall victim to a “conformity bias.”

Insurance 45

Insurance Insurance Healthcare Communications 45

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Case Studies. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog: [link].

Social Media 83

Social Media Pitching Media LinkedIn 83

ZudePR

MAY 17, 2016

Facebook is winning and everyone’s a publisher now. You won’t find all the answers in this 750-word blog post. Studies have shown that the most widely shared international news items have headlines that tap into emotions. What works offline doesn’t work on. And online, like it or not, is where it’s at. But it’s a start.

How To 60

How To Tools Writing Viral 60

Scott Public Relations

AUGUST 27, 2019

Put simply, this is the concept—observed in psychological studies—of a herd mentality, or an unwillingness to stick out in a crowd. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. The first was the idea that humans tend to fall victim to a “conformity bias.”

Healthcare 40

Healthcare Insurance Insurance Communications 40

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. If you enjoyed this post, you might also like: Avoid the Noid: A Mascot that Became a PR Crisis Case Study.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Amaral and Phillips stopped short of identifying how this convergence took place.

Communications 60

Communications Analysis Web Handbook 60

NewsWhip

MARCH 31, 2021

Google has great studies, Think with Google, and that sticks out for me is this one where they looked at table salt and they had hundreds of those kinds of queries, people kind of just going down that rabbit hole, researching all these things about salt, and Himalayan salt, and pink salt, and sea salt. Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. Not all predictions are positive.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. The results to any quiz is where your brand has a chance to go viral when shared on social media. Offer case studies and testimonials. Now that that’s out of the way, it’s time to move onto the quiz results.

Social Media 40

Social Media How To Media eBook 40

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Have you enabled comments on your company blog and YouTube channel? Source: Billboard ). Happy Birthday, @jtimberlake !

Social Media 48

Social Media Marketing Media YouTube 48

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. The model fell flat during the much-hyped radio broadcast of War of the Worlds when theorists were able to study a real example.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Invest in paid distribution on Facebook. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

DECEMBER 1, 2021

Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. percent across industries, compared to Facebook’s 0.07 That’s no longer the question. Because the answer is obvious: Repost.

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145