Sword and the Script

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Or just reply to this message if you are a subscriber and receiving blog posts by email.

B2B 116

B2B Study Survey Software 116

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 113

Blogging Software B2B Survey 113

Ronn Torossian

SEPTEMBER 26, 2017

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. So let’s start with the basics. Who do you want to reach with the campaign and why?

Case Study 150

Case Study Study Blogging Publicity 150

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 165

Study Communications Survey Pitching 165

Deirdre Breakenridge

MAY 14, 2018

A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. As a person from a foreign country, I have noticed that a lot of people of my age engaged in following different traveling blogs and video blogs. Good luck at studying abroad! However, media helps to find solutions to this problem.

Study 164

Study Internal International How To 164

PRSay

AUGUST 8, 2023

A new section on the PRSA website allows members to access hours of on-demand programming as well as articles, blogs and video interviews specifically focused on AI.

Study 78

Study Communications Conference Survey 78

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. Related Articles: Top 10 PR Blogs You Should Be Reading – Forbes. Let's Talk.

Blogging 119

Blogging Case Study Journalism Resources 119

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 106

Case Study Study Video Writing 106

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Doctor Spin

FEBRUARY 21, 2023

Please consider supporting the blog by sharing it with other PR- and communication professionals. link] This post was originally published on PR Case Study: The Facebook Like Button ">Doctor Spin | The PR blog. For questions or PR support, contact me via jerry@spinfactory.com. 2023, February 3). In Wikipedia.

Case Study 52

Case Study Facebook Study Wikipedia 52

Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content.

Case Study 80

Case Study Study Brand Branding 80

Sword and the Script

MAY 2, 2023

Prowly published a list of 10 Must-Read PR Blogs To Follow In 2023. The list includes this blog – thanks, folks! Or just reply to this message if you are a subscriber and receiving blog posts by email. Here’s a handy list of sites for checking salary benchmarks. PR Tech Sum No. 44] appeared first on Sword and the Script.

Pitching 122

Pitching Study Technology Report 122

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%).

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. Just the other day I was reading an article that was built on a premise supported by a study it cited. How could this happen on a company blog? Company blogs are not journalism, but the best performing ones take a journalistic approach to content.

Blogging 95

Blogging Company Journalism Study 95

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. In fact, a recent study found that 90% of consumers will share their email address for a small incentive, such as a discount. Of course, you do. Can you blame them? Update your CTA.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Awario

JANUARY 12, 2021

We analyzed what they say on social media, blogs, news sites, and forums. Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers.

Social Media 99

Social Media Study Media Blogging 99

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? Aside from a few narrow experiments, I haven’t seen any thorough studies examining the effects of datelines on search traffic. Aside from a few narrow experiments, I haven’t seen any thorough studies examining the effects of datelines on search traffic. User experience.

Blogging 117

Blogging Survey Google Engineering 117

Sword and the Script

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

B2B 240

B2B Data Analysis Study 240

The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.

Case Study 92

Case Study Study Resources Content Marketing 92

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 15% of bloggers say they spend 4-6 hours on a blog post.

Study 78

Study B2B Marketing Survey 78

Cision

JUNE 12, 2020

We help independent children’s publishing company, Nosy Crow distribute the news of their coronavirus book for children.

Case Study 156

Case Study Study Company Blogging 156

Polaris

DECEMBER 10, 2014

I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can email them your blog to promote engagement. Bottom line: email newsletter or blog subscriber? I know this firsthand.

Blogging 183

Blogging Comparison eBook Case Study 183

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. You could create your resource as a webinar, blog post, or workshop series. This happened to be the case for Truliant. The Strategy. Checking Page: +3 increase.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

David PR Group

AUGUST 14, 2019

Lots of websites look alike, many folks are blogging about the same topics (except me), and each day it becomes harder and harder to showcase your business creatively. Today, I want to suggest beefing up your use of case studies in your marketing. Here are a few key things to think about when creating case studies: Find a hook.

Case Study 56

Case Study Study Marketing Financial 56

Flack's Revenge

OCTOBER 18, 2016

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

Groups 120

Groups Study Transportation Technology 120

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., The post Crisis Management 101: Shark Week Case Study, Pt. As with real fires, if you deny the fire any one of these sources, you break the chain reaction that causes fire and it burns itself out. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

FEBRUARY 15, 2020

What studies have you seen so far this year that look interesting? If you enjoyed this post, you might also like: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Image credit: Unsplash and respective studies. The full report is freely available for download without registration. * * *.

Study 78

Study Marketing Brand Branding 78