Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. What do you think: will Facebook ever successfully bridge the gap between employers and employees?

Employee 104

Employee Facebook Communications Travel 104

Sword and the Script

APRIL 4, 2017

As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. Blog post: 44%. How do attribute those actions?

B2B 64

B2B Study Marketing Survey 64

Deirdre Breakenridge

APRIL 30, 2018

A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries.

Marketing 184

Marketing Nonprofit Community Mobile 184

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. It is not just individuals looking to profit from dishonest communication practices. Stop funding fake news.

Financial 192

Financial Reddit Advertising Advertising 192

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Is that good?

Report 106

Report Publicity Marketing Pitching 106

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Shift Communications

SEPTEMBER 3, 2015

Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.”. Before you can turn your blog into a business, you need an audience.

Blogging 60

Blogging Pinterest Mobile Creativity 60

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Community 40

Community Travel Pinterest Mobile 40

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Side benefit: Building community by highlighting your customers’ best stuff. I’ve blogged about Microsoft Stories before , but I’m a big fan.

Case Study 166

Case Study Strategy Study Hotels 166

Communications Conversations

MARCH 25, 2020

BCBSMN (specifically, Amanda Theisen, long-time KSTP employee-turned-PR-pro) penned this blog post explaining the initiative and exactly how people can help. Here’s how BCBSMN promoted it on its Facebook page. Any good social media effort also needs solid community management. The post is pitch perfect.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Flack's Revenge

AUGUST 24, 2017

I am not going to go all mushy here, this is primarily a business blog (find me on Facebook to read about some of the memories and see pics). He was a doctor, but studied English in college – that was the part rubbed off on me; and of course influenced me and my four siblings in so many wonderful ways.

Writing 120

Writing Leadership Study Course 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Build a community. Perhaps the most trending social marketing and PR tool for two-way engagement is live streaming video, which can be done on Facebook, Instagram, and even LinkedIn with YouTube.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

NOVEMBER 1, 2017

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days.

SMB 99

SMB Social Media Case Study Marketing 99

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages.

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. Facebook : Facebook is the premier social media network, particularly for retail businesses. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. community building. For example, I started my blog during a slow period in my business. So here’s the bottom line: I don’t find the time, I make the time.

System 143

System Case Study LinkedIn Community 143

Communications Conversations

MAY 20, 2020

Some are straight blog posts from SF leaders. According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.”

Journalism 148

Journalism Brand Branding Interviews 148

Stephen Waddington

JULY 22, 2018

Mike Wendling from the BBC’s Trending team traced the origin of the story to a far right blog called Knights Templar International. It circulated via Facebook and on WhatsApp before breaking on Twitter. Facebook pulled trending topics from its platform in June to counter the issue but Twitter has made no such move.

Ethics 67

Ethics Trends Web Twitter 67

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. It’s one of the most comprehensive and up-to-date studies of the internet. ?? There are fewer individual bloggers than ever before and they’re blogging less. There now 5.11

Instagram 60

Instagram Policies Twitter Mobile 60

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Facebook [link]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on Facebook.

Marketing 118

Marketing Social Media Trends Instagram 118

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

Cision

SEPTEMBER 12, 2016

A recent example of this was a blog post discussing how helpful hashtags are on LinkedIn ( LinkedIn recently added a hashtag functionality to its search feature ). Twitter’s research suggests that use of hashtags may increase engagement by 100%, although another study says that using three or more hashtags decreases engagement.

How To 120

How To LinkedIn Instagram Twitter 120

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Want more crisis communication tips?

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Polaris

DECEMBER 18, 2014

As a result, we aren’t often privy to their thinking, including their rationale for Facebook or their plans for Pinterest. So it was refreshing when Copyblogger, a popular blog, software and training organization, deleted its Facebook page in October, opened their kimono and publicly explained why.

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. It’s complicated.

Viral 102

Viral Advertising Advertising Facebook 102

Stephen Waddington

JANUARY 12, 2019

My tip is to focus your energy on working for change in your own communities. I’m going to try something new for 2019 with my blog community. Instead of spamming out my blog posts as they’re posted I’m going to include summaries in a weekly letter, alongside interesting stuff that I spot around the internet.

Case Study 62

Case Study B2B Healthcare Energy 62

Communications Conversations

FEBRUARY 2, 2016

Which blogs? Mark Schaefer’s blog is one of the better independent blogs covering the social/digital world–but only when Mark posts. The guest/community bloggers posts? Explanation: So yeah, The Content Strategist is a very self-serving blog. Sign up for the e-newsletter: V3b blog. So much junk.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Stephen Waddington

FEBRUARY 10, 2019

It’s an issue I explored in a blog post this week. ?? It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?

Viral 68

Viral Journalism Analytics Case Study 68

Melissa Agnes

AUGUST 13, 2014

This blog post isn’t meant to pick on anyone, it’s meant to take one professional’s point of view and rebut it with my own. It is difficult to Facebook post your way out of a crisis. ” Firstly, you aren’t supposed to tweet your way, or Facebook your way out of a crisis. That’s not the goal.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97