Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. I study organizational persuasion for a living and I knew this was not bona fide journalism. I study organizational persuasion for a living and I knew this was not bona fide journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. But owned media — blogs, tip sheets, case studies, webinars, etc. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Sword and the Script

FEBRUARY 15, 2020

Other statistics in the report that drew my attention were: Top marketing challenges. That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Most effective marketing channels. Respondents ranked Facebook ads (40%) as the top marketing channel.

Study 78

Study Marketing Brand Branding 78

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. This could be a personal website, LinkedIn page or author bio on an outlet or blog. Suggest a topic to discuss. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

SEPTEMBER 20, 2016

The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster. The important lesson here is that context matters in content marketing. Looking for future proof content marketing help? .

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

SEPTEMBER 3, 2015

Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.”. Steps to take after this will be covered in an upcoming content series!

Blogging 60

Blogging Pinterest Mobile Creativity 60

Contently - Strategy

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Not bad for promoting a webinar that covers complex marketing issues. ” If only.

Advertising 133

Advertising Advertising Real Estate Travel 133

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Facebook [link]. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Louis Gordon , Director of Content & PR, Perimeter 81 . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Why else would Facebook and Twitter be implementing the media form? Augment owned content.

Video 120

Video YouTube Mobile Advertising 120

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Some are straight blog posts from SF leaders. On Facebook J&J created five different “mini-shows” out of the full-length feature show on May 12.

Journalism 148

Journalism Brand Branding Interviews 148

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

5W PR

FEBRUARY 20, 2019

Facebook : Facebook is the premier social media network, particularly for retail businesses. With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Marketwired

MAY 3, 2016

Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc. Creating and distributing cobblestones from the cornerstone efforts is a smart, sustainable content strategy. Create a Storify roundup for your blog and recognize your participants.

How To 100

How To eBook Content Marketing Social Media 100

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

Ethics 96

Ethics Crisis Transportation Airlines 96

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. By 2014 it was obvious that video was the rising star of content marketing. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads.

Video 153

Video B2B Film Marketing 153

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

NOVEMBER 23, 2015

Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. 1 percent engagement rate), or a 3 percent impression rate for an organic Facebook post. Want to improve your content?

Communications 120

Communications Mobile Facebook Study 120

Critical Mention

SEPTEMBER 24, 2019

Define your ideal buyer and then see who’s engaging with your organization and how they are interacting with your ads, social media and website content. For example, if you run marketing for a PR firm and see that client testimonials and case studies are receiving the most clicks, you should focus on enhancing those practices.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Communications Conversations

FEBRUARY 2, 2016

Which blogs? Mark Schaefer’s blog is one of the better independent blogs covering the social/digital world–but only when Mark posts. Well… Read every month: Content Strategist. Also read, if you have time: The Content Marketing Institute . Sign up for the e-newsletter: V3b blog.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Cision

JULY 26, 2016

Seriously, I studied piano at Northwestern University, and one of my first jobs was answering phones at the Ravinia Festival (where the Chicago Symphony plays in the summer). Everyone applying for a position in PR should be writing a blog. My favorite social media platform is…Facebook. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Communications Conversations

AUGUST 18, 2015

My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), Why the corporate blog isn’t content marketing’s home base anymore. We saw Facebook Zero in 2015. I blogged about it earlier this year, too. And when it does, you want to be ready.

Trends 60

Trends Storytelling Instagram Content Marketing 60

PR 20/20

SEPTEMBER 22, 2015

There are already a number of studies and theories out there on writing the perfect blog post. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content. Every audience needs a custom content marketing plan, tailored to pain points, interests and needs.

Writing 40

Writing Viral How To Content Marketing 40

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. What’s the engagement rate of a brand page on Facebook that doesn’t advertise?

Mobile 60

Mobile Survey Marketing B2B 60

Solo PR Pro

MARCH 13, 2018

Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. Create a video post, start your own series on YouTube, or Facebook live, or do a combination of these. Content Marketing.

Leadership 62

Leadership Case Study Video YouTube 62

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282