Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? I’d rather have blog subscribers.”.

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

FEBRUARY 15, 2020

That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Respondents ranked Facebook ads (40%) as the top marketing channel. 63% said external advertising media and digital agencies. What studies have you seen so far this year that look interesting?

Study 78

Study Marketing Brand Branding 78

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. That’s why you have all the case studies of brands talking to each other. Is Facebook still a good place to invest in social media marketing? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. But for many in the digital marketplace, the production and distribution of misinformation can be a lucrative business.

Financial 192

Financial Reddit Advertising Advertising 192

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. So I eagerly attended the Platforms and Publishers meetup at Columbia Tow Center last week, which showcased the latest findings, and featured a panel of execs from Facebook, Google, NY Times and HuffPost.

Journalism 136

Journalism Facebook Advertising Advertising 136

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. This was true across all 35 industries analyzed.

Social Media 88

Social Media Healthcare Brand Branding 88

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Talking to people is how I made it on this blog! Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign.

Case Study 224

Case Study Trends Instagram Social Media 224

Flatiron Communications

NOVEMBER 28, 2018

Facebook’s (Disbanded?) Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. Later that day, the company’s abbreviated blog post went up.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

5W PR

NOVEMBER 24, 2022

Not only that, but according to case studies, over 100.000 people have utilized the Instagram shopping feature each month, and they tend to use the platform early on in their buying journey. Advertising campaigns. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 88

Social Media Instagram Media Advertising 88

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Facebook [link]. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

AUGUST 13, 2021

With consumers becoming less trusting of advertising and corporations, they have switched to trusting individual people a lot more, which often also means trusting the person behind the business. In fact, the company can also be used as a major talking or a reference point in case studies or examples for new content.

Case Study 88

Case Study Social Media Instagram Consumer 88

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Why else would Facebook and Twitter be implementing the media form?

Video 120

Video YouTube Mobile Advertising 120

Communications Conversations

NOVEMBER 1, 2017

Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. Friendfeed launched (and was subsequently acquired by Facebook a couple years later). YouTube was just two years old! And to do harm.

SMB 99

SMB Social Media Case Study Marketing 99

5W PR

FEBRUARY 20, 2019

Facebook : Facebook is the premier social media network, particularly for retail businesses. With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

NOVEMBER 23, 2015

Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. 1 percent engagement rate), or a 3 percent impression rate for an organic Facebook post. “Email is the cockroach of the Internet.”

Communications 120

Communications Mobile Facebook Study 120

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. His findings are pretty illuminating.

Viral 102

Viral Advertising Advertising Facebook 102

Cision

JULY 25, 2016

Pew Research Center recently published an interesting study describing customer demographics of services such Uber and AirBNB, concluding that much of the “gig economy” is driven by superusers. As an example, there are a lot of people that spend some portion of their time on Facebook every week.

Facebook 120

Facebook Instagram Measurement Twitter 120

Sword and the Script

OCTOBER 15, 2019

When you do advertise, don’t just rely on one link and single tweet. A big announcement ought to have multiple assets already in the plan – a press release, blog post, short video, and graphics for example – so you are just making use of the tools you have, not inventing new ones. You Mention Twitter, What about LinkedIn and Facebook?

B2B 78

B2B Facebook Advertising Advertising 78

Communications Conversations

MAY 4, 2016

Every employee advocacy blog post or article you’ll read will state this claim. They have a private Facebook group to do the same. And, it certainly wasn’t advertised broadly. What Skimm does: Make Skimmbassadors feel like they’re part of an ultra-exclusive club. The key is execution. But, people did it.

Case Study 60

Case Study Employee Study Software 60

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. How can we encourage potential students to study PR and comms? Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation. The format is tough for speakers.

Google 119

Google Data Government Social Media 119

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. “Discover the best social media marketing techniques from the world’s top experts.”. Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

NOVEMBER 23, 2021

07 percent for Facebook. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). Infographic by MDG Advertising. Written by Michelle Kane, Voice Matters LLC. Your best course of action? Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79