Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important.

Pitching 120

Pitching How To Sports Web 120

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Creativity 88

Creativity Pitching Small Business Media 88

Ronn Torossian

SEPTEMBER 24, 2018

While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same. So, you’ve done some preliminary research, and wondering if you’ve planned your education all wrong.

Publicity 309

Publicity Engineering Education Pitching 309

Barokas

AUGUST 28, 2018

D efinitely join PRSSA (Public Relations Student Society of America), their entire mission is to enhance members education in PR and help launch students careers after graduation. The post College Educated, She Graduated…. I never did…whoops! But it would have been helpful when I first started networking with PR professionals.

Education 60

Education Interviews Pitching Industry 60

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. What’s your social media elevator pitch? A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post.

Social Media 150

Social Media Pitching How To Media 150

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. It’s probably the most fundamental rule of pitching media, but it needs repeating.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Doctor Spin

NOVEMBER 29, 2023

Credit: Wikipedia) Existentialism: Thought Leadership, Advisory, and Education Regarding thought leadership, advisory, and education, I often remind myself of the beautiful words of the Danish existentialist Søren Kierkegaard (1813–1855): 1 Søren Kierkegaard. 1840 af Søren Kierkegaard.

Wikipedia 52

Wikipedia eBook Education Pitching 52

Rock the Status Quo

AUGUST 15, 2014

It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

Beyond PR

APRIL 26, 2018

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In addition, as a proprietor of Convince and Convert, we’ve got a large digital marketing education and advice company, I know a lot about good and bad influencer pitches. Do you work for the brand?

Pitching 69

Pitching How To Skype Video 69

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience.

Pitching 112

Pitching Media Relations Survey Advertising 112

Barokas

JUNE 15, 2017

As soon as the doors opened, we were off: talking about Barokas PR, educating some on what PR is, but mainly talking about what makes us different. By the end of day one, our ‘pitch’ had evolved. It got me thinking about startups and their pitches. Walking the show floor, I heard a lot of pitches.

Pitching 68

Pitching Examples Conference Education 68

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. By the end of its third year, that blog was: earning 20,000 visitors a month. I didn’t pitch it.

B2B 106

B2B Leadership Marketing Blogging 106

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 88

Automotive Pitching Meeting Healthcare 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Educate future customers. For B2B companies, an educated customer is like gold. React to news in real time.

B2B 170

B2B Social Media Media Education 170

PR for Anyone

OCTOBER 12, 2021

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. Remember that all of this content can be tweaked to create media pitches as well. Here’s a short video I did about how to set up an annual pitching calendar: Learn More at www.3StepstoPRSuccess.com.

Real Estate 130

Real Estate How To Local Interviews 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Cision

JANUARY 14, 2016

Focus on developing interesting blog posts on current topics and trends within your industry. Reporters look for brands that not only blog often, but have a new angle or perspective. Turn to your brand’s exclusive data or insider information to create content that informs and educates. Send Pitches Using a Media Database.

Media 120

Media Pitching Policies Trends 120

5W PR

SEPTEMBER 18, 2018

At the same time, the need for education and clever promotion has never been more pertinent, with emerging cryptocurrency firms demanding nuanced communications strategies in a way traditional technology firms and products have never had to do. Some have never worked for a company before. Read your audience. The time is now.

Education 166

Education Government Agency Technology 166

Onclusive

MAY 4, 2020

They need to be educated, entertained and enlightened. It’s tough to predict the future, but if you plot these trends on a graph over time you may be able to get ahead of the curve and establish early ownership of a key idea in the news by pitching the publications and journalists who are just beginning to cover the topic.

Crisis 464

Crisis Publicity Exercises Trends 464

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. Beyond site visits comes what those visitors do once they’re on that company’s website.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. It’s more useful to think about persuading and educating rather than selling. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news?

Pitching 40

Pitching Media Relations Media Big Data 40

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. Bylines and blogs. See this post for tips on writing stellar executive bylines.

Conference 160

Conference Leadership LinkedIn Social Media 160

Prohibition

SEPTEMBER 28, 2021

Educating Yorkshire, with Yorkshire Water: We started our tour of Yorkshire, as our team followed Yorkshire Water experts around the county to educate customers on everything from water pipes to water treatment! It’s way more fun than it sounds – we promise! We headed down to Harrogate Town A.F.C We headed down to Harrogate Town A.F.C

Video 62

Video Education B2B Local 62

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 77% of all internet users read blogs. Businesses that blog generate 126% more website traffic than others. Successful Pitches. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Cision

JULY 7, 2016

I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. I love working with our passionate team who know that education is the key to giving people what they want – opportunities. But within a week or two, I was pitching The New York Times.

Education 227

Education Writing Pitching Groups 227

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

AUGUST 27, 2021

Additionally, there are a number of different public relations jobs across a variety of industries, from tech and entertainment to education and lifestyle. These are the people who create marketing communications plans, pitch news stories to publications, create media kits, set up press conferences, and field questions from the media.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88