PR Daily

MARCH 11, 2019

We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. The FOB is very different than what you might find throughout the rest of the magazine and likely even has its own editor to pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Don’t let timing be the downfall of your pitch.

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PR Daily

JANUARY 17, 2019

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.

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Pitching Video How To Report 128

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here. public relations media relations

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Blogging Report Pitching Company 236

PR Daily

APRIL 7, 2016

Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. That’s why it’s always good idea to pitch or include marketing data that suggest a trend,” says Helena Stone, editor-in-chief of Chip Chick. Pitch your product in context of these types of trends,” Stone says.

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Blogging Pitching Fashion Travel 95

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.

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Pitching Media Privacy B2B 167

PR Daily

FEBRUARY 22, 2019

These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. Lauren Hackett is the Senior Vice President of Global Communications at The Economist and has demonstrated success in pitching her company to radio shows. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Have you had success pitching for radio?

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Radio Pitching Comparison Print 108

PR Daily

DECEMBER 18, 2018

However, many of these were syndicates, press releases and company blogs. This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily. Media Relations PR AI pitching pitching pitching tips PR pitch PR technology public relations

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PR Daily

OCTOBER 26, 2018

Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.

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Pitching Report Tools Examples 311

PR Expanded

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch?

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Community Pitching Media Newspapers 199

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are. When people think of PR and media coverage, they think of newspapers and magazines, but blogs are another fantastic place to introduce more people to your brand.

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PR Expanded

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. With people pitching me to guest post on PR Expanded , for me to cover their news, or to have their clients appear on my show, Women Worldwide , it’s great to share my thoughts having experienced both sides of the pitching process. Be flexible in your pitch. Have a pitch #2 in your back pocket.

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Pitching Media Training Training Radio 278

PR Daily

JANUARY 14, 2019

How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. Gita Amar is a senior director at PMK•BNC, where she has a long history of success pitching for broadcast programming, landing clients coverage on CBS, NBC, CNBC and more. When pitching TV, your story must be visual. Tips for pitching TV.

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Pitching Television Newspapers Meeting 107

Cision

AUGUST 28, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? We tapped into Cision’s influencer database to come up with five of the most important pitching tips you should know when working with fashion bloggers. Know Who You Are Pitching. This is valid for big fashion influencers and smaller blogs alike.

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Fashion Pitching How To Real Estate 196

PR Daily

APRIL 22, 2019

Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge. Over the past decade, in my role as an editor of trade magazines covering the coal mining, shipping and cement industries, I have been pitched numerous articles, interviews and press releases.

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Pitching Publicity Case Study B2B 131

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

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Blogging Radio Exercises Newspapers 156

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial.

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Pitching Blogging Course Writing 122

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

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Blogging Pitching Fashion Insurance 143

HMA Public Relations

APRIL 19, 2018

Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”. The post What Is Wrong With Your Story Pitch? Featured Media Relations PRGN Buchanan Public Relations pitching pitching media Pitching Strategy PRGN Blog Post public relations global network Story Pitch

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Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. “Now that we have social media, how about replacing that with a Twitter pitch?” One of said, “A bad pitch can make the journalist slam the phone down on us!

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Pitching Twitter Newspapers Agency 76

Cision

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.

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Travel Pitching How To Radio 156

PR Daily

FEBRUARY 8, 2019

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

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Blogging Software SEO Guidelines 124

Barokas

DECEMBER 18, 2018

Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage. The media landscape may be shrinking, but the number of PR people is only continuing to grow, and reporters get hundreds or thousands of pitches a day – with almost 95 percent going unanswered. No BS Blog

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Pitching Product Launch Data Report 60

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. Blog Communications Crisis Communications PR

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Pitching Privacy Media Examples 113

Rock the Status Quo

DECEMBER 23, 2014

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community! Public Relations Rock The Pitch Happy holidays, everyone!

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eBook Pitching How To SEO 148

PR Daily

JANUARY 6, 2015

While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog. Quite some time ago, my team became fascinated with Bad Pitch Blog and its ways of embarrassing those in our industry who don’t do their research before pitching. Her blog is thought-provoking and interesting.

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Blogging Pitching Writing Conference 131

Action PR

OCTOBER 29, 2019

Here are four things to do if you’ve just lost your latest pitch. Take a step back and evaluate your pitch honestly. Ask the business if they can provide any feedback on your pitch. The feedback may seem unfair but, remember, a pitch is only a first impression and sometimes, first impressions can be wrong. Congratulate them on the things they did well and encourage them to treat the pitch as a learning experience. Losing is never fun.

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Pitching Energy LinkedIn Agency 40

Cision

JANUARY 20, 2016

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Revisit traditional PR tactics to build a better, tighter email pitch. Research Pitching Policies. Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies.

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Pitching Policies Guidelines Report 172

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. What social media platforms do you find most useful for pitches? We’ll listen to any pitch that comes our way, but we want those pitching us to understand that this is no longer just a hobby for us, but a business as well.

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Stephen Waddington

MARCH 20, 2019

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Blogging is professionalising and has become a paid activity for up to a fifth of bloggers. Bloggers typically start out blogging as a hobby and overtime shift to paid activity. 18% of bloggers cite blogging as their main source of income. Vuelio suggests that the shift to paid activity reflects a broader professionalisation of the blogging industry. blogging

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Blogging Fashion Survey Instagram 77

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

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Blogging Writing Pitching SEO 169

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Are you looking for more advice on how to successfully pitch reporters?

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Pitching Insurance Insurance Report 240

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” Step 3: Make the Pitch at the Right Time. Your pitch letter should: Lead with the benefit for their readers, not features of your brand. Best Practices Featured pitching

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Pitching Writing LinkedIn Industry 170

Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!).

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Blogging Guidelines How To Pitching 146

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. So when pitch samples hit my desk for my bad pitch column, Rock The Pitch , or I get pitched myself as a blogger, I know instantly where it’s coming from: a PR professional, a business owner/entrepreneur or someone trying to get an SEO backlink. As a PR pitch, I’ve seen worse.

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SEO Pitching Agency Small Business 143

PR Daily

MARCH 25, 2019

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. Also, when a PR pro pitches a time-sensitive story, his or her source may not be prepared for the quick turnaround required. So, why even pitch it in the first place? What belongs in the pitch?

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Pitching Travel Interviews Print 111

Marketwired

MARCH 1, 2016

This is post 3 of our 5-part #CreativePR blog series. When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” But we also know that many of those same influencers are barraged with 50-100 pitches a day – and some of those pitches are stand-outs. In other words, you don’t pitch.

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Pitching Conference Storytelling Media 135

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. You can extend the reach of your content if you find blogs that target HR managers and offer to write content for them.

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Blogging Pitching Writing Mobile 251

Rock the Status Quo

NOVEMBER 25, 2015

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. If a new step only adds minutes to your pitch process, but helps you land two out of three pitches instead of one out of twenty, isn’t that worth the extra minutes? The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM.

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Pitching Guidelines Community Energy 116

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. Happy brunching, <name removed> THE PROBLEM This pitch has two issues that are far, far too common and I’m guessing you might already know what they are. Rock The Pitc

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Pitching eBook Engineering Local 138

PR Daily

AUGUST 13, 2019

Fractl surveyed over 500 journalists for a report about what makes journalists tick—including what irks them about pitch emails. Irrelevant pitches. If you must send one, it should come three to seven days after the initial pitch. Such details make it likelier that your pitch will be accepted. A version of this post first appeared on the Marx Communications B2B PR Sense blog. Fractl polled 500+ journalists about their top peeves. Here’s what you need to know.

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Survey Pitching B2B Product Launch 131