Expert insights. Personalized for you.
Mass mailing your pitch to every journalist’s email you can get your hands on is wrongheaded—even foolish. I think being asked to pitch something as news that you know is not actual news is a daily occurrence in PR & also could be viewed as an ethical challenge. MORE
It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial. Granted, this is a blog that’s well read among the startup’s target market — millennials. But the blog also is known for snarky opposition to PR outreach. MORE
It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? We tapped into Cision’s influencer database to come up with five of the most important pitching tips you should know when working with fashion bloggers. Know Who You Are Pitching. This is valid for big fashion influencers and smaller blogs alike. MORE
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. With people pitching me to guest post on PR Expanded , for me to cover their news, or to have their clients appear on my show, Women Worldwide , it’s great to share my thoughts having experienced both sides of the pitching process. Be flexible in your pitch. Have a pitch #2 in your back pocket. MORE
What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? Unsurprisingly, this was a tough sell to busy journalists who already receive countless unsolicited pitches each day. MORE
Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. MORE
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications. MORE
They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! Be mindful of the PR pitch’s tone. MORE
The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. The same can happen in pitching. MORE
So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. Rather than templatizing pitches and sending out big email blasts, the most successful PR pros understand the importance of connecting with their media targets. MORE
However, many of these were syndicates, press releases and company blogs. This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily. Media Relations PR AI pitching pitching pitching tips PR pitch PR technology public relations MORE
How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. Gita Amar is a senior director at PMK•BNC, where she has a long history of success pitching for broadcast programming, landing clients coverage on CBS, NBC, CNBC and more. When pitching TV, your story must be visual. Tips for pitching TV. MORE
Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. That’s why it’s always good idea to pitch or include marketing data that suggest a trend,” says Helena Stone, editor-in-chief of Chip Chick. Pitch your product in context of these types of trends,” Stone says. MORE
Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong. MORE
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). What are the characteristics of a good media pitch? What are the easiest pitching mistakes to fix? The pitch was accepted! MORE
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch. MORE
One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? MORE
To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community! Public Relations Rock The Pitch Happy holidays, everyone! MORE
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. MORE
But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog. How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events. MORE
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. MORE
After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform. MORE
Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people in your newsletter, tell people on, you know, you can do a blog post about it. MORE
PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group. MORE
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. The FOB is very different than what you might find throughout the rest of the magazine and likely even has its own editor to pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Don’t let timing be the downfall of your pitch. MORE
These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. Lauren Hackett is the Senior Vice President of Global Communications at The Economist and has demonstrated success in pitching her company to radio shows. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Have you had success pitching for radio? MORE
Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer. MORE
PRfect Pitch focuses on interviewing media professionals and event managers who PR agencies pitch regularly on behalf of their clients. […]. The post Four Takeaways From PRfect Pitch Interview with Forbes Contributor, Sharon Edelson appeared first on NRPR Group. MORE
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are. When people think of PR and media coverage, they think of newspapers and magazines, but blogs are another fantastic place to introduce more people to your brand. MORE
PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group. MORE
The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Here are some pitching ideas: WINTER THEMES. This should spark some pitching ideas. MORE
PRfect Pitch focuses on interviewing journalists and other media people who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham appeared first on NRPR Group. MORE
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant. MORE
On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. Read through these to get inspired on what you can pitch the media, today! In fact, the pitch was “Yes! MORE
Though it might seem unorthodox, pitching through social media and text messaging is not uncommon for Hispanic outlets,” says Jon Salas , a publicist and multicultural strategist. The post How to Improve PR Pitches to Hispanic Media Outlets appeared first on glean.info. MORE
Do you have a blog? Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. MORE
Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge. Over the past decade, in my role as an editor of trade magazines covering the coal mining, shipping and cement industries, I have been pitched numerous articles, interviews and press releases. MORE
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline. MORE
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. “Now that we have social media, how about replacing that with a Twitter pitch?” One of said, “A bad pitch can make the journalist slam the phone down on us! MORE
A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market. MORE
Business Wire
NOVEMBER 4, 2021
So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. Rather than templatizing pitches and sending out big email blasts, the most successful PR pros understand the importance of connecting with their media targets.
Business Wire
NOVEMBER 2, 2021
After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.
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Business Wire
NOVEMBER 10, 2021
Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong.
Business Wire
OCTOBER 23, 2020
One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?
PR for Anyone
NOVEMBER 4, 2021
On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. Read through these to get inspired on what you can pitch the media, today! In fact, the pitch was “Yes!
PR Daily
JULY 26, 2021
Mass mailing your pitch to every journalist’s email you can get your hands on is wrongheaded—even foolish. I think being asked to pitch something as news that you know is not actual news is a daily occurrence in PR & also could be viewed as an ethical challenge.
NRPR Group
NOVEMBER 23, 2021
PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group.
NRPR Group
NOVEMBER 23, 2021
PRfect Pitch focuses on interviewing journalists and other media people who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham appeared first on NRPR Group.
NRPR Group
NOVEMBER 23, 2021
PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group.
PR for Anyone
OCTOBER 14, 2021
Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people in your newsletter, tell people on, you know, you can do a blog post about it.
Business Wire
OCTOBER 28, 2021
A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.
|
Cision
JUNE 9, 2021
US BlogTo follow up, or not to follow up? That is the question.
PR Daily
MARCH 11, 2019
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. The FOB is very different than what you might find throughout the rest of the magazine and likely even has its own editor to pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Don’t let timing be the downfall of your pitch.
PR for Anyone
OCTOBER 11, 2021
The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Here are some pitching ideas: WINTER THEMES. This should spark some pitching ideas.
Solo PR Pro
OCTOBER 26, 2021
What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? Unsurprisingly, this was a tough sell to busy journalists who already receive countless unsolicited pitches each day.
Cision
SEPTEMBER 2, 2016
But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog. How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events.
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.
NRPR Group
SEPTEMBER 7, 2021
PRfect Pitch focuses on interviewing media professionals and event managers who PR agencies pitch regularly on behalf of their clients. […]. The post Four Takeaways From PRfect Pitch Interview with Forbes Contributor, Sharon Edelson appeared first on NRPR Group.
Business Wire
JULY 14, 2020
Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched.
Cision
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are. When people think of PR and media coverage, they think of newspapers and magazines, but blogs are another fantastic place to introduce more people to your brand.
PR Expanded
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. With people pitching me to guest post on PR Expanded , for me to cover their news, or to have their clients appear on my show, Women Worldwide , it’s great to share my thoughts having experienced both sides of the pitching process. Be flexible in your pitch. Have a pitch #2 in your back pocket.
PR in High Definition
OCTOBER 28, 2021
The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. The same can happen in pitching.
PR Daily
APRIL 7, 2016
Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. That’s why it’s always good idea to pitch or include marketing data that suggest a trend,” says Helena Stone, editor-in-chief of Chip Chick. Pitch your product in context of these types of trends,” Stone says.
Sword and the Script
OCTOBER 13, 2020
Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer.
PR Daily
FEBRUARY 22, 2019
These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. Lauren Hackett is the Senior Vice President of Global Communications at The Economist and has demonstrated success in pitching her company to radio shows. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Have you had success pitching for radio?
Cision
AUGUST 28, 2017
It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? We tapped into Cision’s influencer database to come up with five of the most important pitching tips you should know when working with fashion bloggers. Know Who You Are Pitching. This is valid for big fashion influencers and smaller blogs alike.
PR Daily
DECEMBER 18, 2018
However, many of these were syndicates, press releases and company blogs. This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily. Media Relations PR AI pitching pitching pitching tips PR pitch PR technology public relations
Glean.info Blog
NOVEMBER 16, 2020
Though it might seem unorthodox, pitching through social media and text messaging is not uncommon for Hispanic outlets,” says Jon Salas , a publicist and multicultural strategist. The post How to Improve PR Pitches to Hispanic Media Outlets appeared first on glean.info.
PR Daily
OCTOBER 26, 2018
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.
PR Daily
APRIL 22, 2019
Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge. Over the past decade, in my role as an editor of trade magazines covering the coal mining, shipping and cement industries, I have been pitched numerous articles, interviews and press releases.
PR Daily
JANUARY 14, 2019
How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. Gita Amar is a senior director at PMK•BNC, where she has a long history of success pitching for broadcast programming, landing clients coverage on CBS, NBC, CNBC and more. When pitching TV, your story must be visual. Tips for pitching TV.
PR Expanded
AUGUST 27, 2018
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). What are the characteristics of a good media pitch? What are the easiest pitching mistakes to fix? The pitch was accepted!
PR Fuel
APRIL 9, 2021
They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! Be mindful of the PR pitch’s tone.
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.
Cision
APRIL 10, 2017
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.
Waxing UnLyrical
JULY 10, 2013
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. “Now that we have social media, how about replacing that with a Twitter pitch?” One of said, “A bad pitch can make the journalist slam the phone down on us!
Rock the Status Quo
DECEMBER 23, 2014
To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community! Public Relations Rock The Pitch Happy holidays, everyone!
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.
PRSay
OCTOBER 30, 2018
It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial. Granted, this is a blog that’s well read among the startup’s target market — millennials. But the blog also is known for snarky opposition to PR outreach.
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