the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. MORE
Blogger campaigns are a relatively new arena for marketing and PR professionals, and with the market so saturated (there are more than 100 million blogs on the net), it can be difficult for marketers to explain the value of investing in it. MORE
“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. MORE
It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? Know Who You Are Pitching. This is valid for big fashion influencers and smaller blogs alike. MORE
Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? It isn’t relevant to the topic of the blog. MORE
Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts. MORE
PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog. His pitch worked. What do you think of John’s pitch? MORE
Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies. MORE
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. MORE
Virtually every content marketing program involves a blog. All important ingredients for increasing readership, reputation and lead generation start with your blog. Here are eight things to include in your blog guidelines: 1. Blog and content objectives. Blog images. MORE
Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Blogging was certainly not the cool thing to do back then and the technology was not that great for doing it either – we all learnt a bit of coding on the way. There were a number of PR blogs but not hundreds in the PR space as there are today. MORE
It was an effective pitch: brief, tailored to the media outlet that received… Continued. The post How to Get Your Pitch Accepted and Eventually Rejected appeared first on PR News Blog. Pitching MORE
Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. MORE
PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches. MORE
Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. Follow blog community conversations. “PR MORE
You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing. MORE
You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing. MORE
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” MORE
However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program? MORE
This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again. MORE
That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. For a cold pitch, the status quo is to start with something like this: Just wanted to reach out, hoping you can take just a minute to see if there’s something that might interest you here. MORE
The Best Intentions.Don''t Matter Soft language can ruin your pitch regardless of how well-intended it might be. Bad Pitch Blog PR skills writing We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. MORE
To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Public Relations Rock The Pitch Happy holidays, everyone! MORE
Though marketers are able to concentrate on only the customer, PR people have to think more broadly when writing a pitch. The graphic above illustrates the three audiences PR pros should consider when writing a pitch. How do you decide whom to pitch? PR pros have a difficult job. MORE
Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Are they reading mostly blogs, or do they get their info via social media? MORE
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. MORE
In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. MORE
Though media relations is only a portion of what we do, most PR pros spend a significant portion of time pitching. We use these pitches to discuss our clients with the general public, often through media relations, and often amidst the ebb and flow of the daily news cycle. MORE
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. MORE
Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image. MORE
Some journalists consider PR emails and pitches nothing more than “ a bunch of fridge letters ,” to quote a recent tweet by Ed Zitron, author of “This is How You Pitch.”. Search for “PR pitch” on Twitter, and you’ll see why. Pitch behind-the-scenes access. MORE
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. MORE
This is post 3 of our 5-part #CreativePR blog series. When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” MORE
If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. They can also use Google Trends to help dictate the timeline within their pitch calendars. MORE
While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog. MORE
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog? MORE
Let’s take a look at the art of pitching. This post of tips and advice from top reporters will ensure your pitch is fine-tuned to perfection. Your pitch is not your news release. The pitch should explain, as briefly as possible, a story angle a journalist might want to explore. MORE
Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage. MORE
Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. THE PITCH This example of a bad pitch came in just this morning. MORE
How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. These will give you a starting list for popular blogs. MORE
And the cover letter plays a starring role because it can get the recruiter, HR folks and the hiring manager warmed up for the main pitch of the resume. I recently read a blog that talked about what should not be in the cover letter. MORE
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline. MORE
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. MORE
Cision
AUGUST 28, 2017
It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? Know Who You Are Pitching. This is valid for big fashion influencers and smaller blogs alike.
Cision
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.
Cision
APRIL 10, 2017
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.
Cision
JANUARY 20, 2016
Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies.
PR Expanded
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?
Cision
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?”
Marketwired
MARCH 1, 2016
This is post 3 of our 5-part #CreativePR blog series. When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?”
PRSay
JULY 18, 2017
That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. For a cold pitch, the status quo is to start with something like this: Just wanted to reach out, hoping you can take just a minute to see if there’s something that might interest you here.
Cision
JULY 19, 2017
Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Are they reading mostly blogs, or do they get their info via social media?
PR Daily
JANUARY 6, 2015
While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog.
Rock the Status Quo
NOVEMBER 3, 2014
Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. THE PITCH This example of a bad pitch came in just this morning.
PRSay
APRIL 19, 2017
PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.
Rock the Status Quo
AUGUST 21, 2014
Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.
Cision
MAY 9, 2017
You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.
PRSay
JANUARY 19, 2017
the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time.
Cision
APRIL 24, 2015
However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?
Rock the Status Quo
DECEMBER 23, 2014
To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Public Relations Rock The Pitch Happy holidays, everyone!
Rock the Status Quo
JANUARY 16, 2015
Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? It isn’t relevant to the topic of the blog.
PR Daily
JUNE 12, 2017
Virtually every content marketing program involves a blog. All important ingredients for increasing readership, reputation and lead generation start with your blog. Here are eight things to include in your blog guidelines: 1. Blog and content objectives. Blog images.
Waxing UnLyrical
MARCH 7, 2012
Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for.
Sword and the Script
JUNE 11, 2016
Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.
Public Relations Sydney
JANUARY 12, 2015
How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. These will give you a starting list for popular blogs.
Beyond PR
MAY 9, 2017
You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.
PR Daily
MAY 11, 2016
Some journalists consider PR emails and pitches nothing more than “ a bunch of fridge letters ,” to quote a recent tweet by Ed Zitron, author of “This is How You Pitch.”. Search for “PR pitch” on Twitter, and you’ll see why. Pitch behind-the-scenes access.
Waxing UnLyrical
JUNE 14, 2011
This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again.
PR News
MARCH 14, 2017
It was an effective pitch: brief, tailored to the media outlet that received… Continued. The post How to Get Your Pitch Accepted and Eventually Rejected appeared first on PR News Blog. Pitching
PR Daily
FEBRUARY 26, 2015
Though marketers are able to concentrate on only the customer, PR people have to think more broadly when writing a pitch. The graphic above illustrates the three audiences PR pros should consider when writing a pitch. How do you decide whom to pitch? PR pros have a difficult job.
PR Daily
JULY 21, 2015
Blogger campaigns are a relatively new arena for marketing and PR professionals, and with the market so saturated (there are more than 100 million blogs on the net), it can be difficult for marketers to explain the value of investing in it.
Journalistics
JANUARY 24, 2016
In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.
Bad Pitch Blog
AUGUST 7, 2014
The Best Intentions.Don''t Matter Soft language can ruin your pitch regardless of how well-intended it might be. Bad Pitch Blog PR skills writing We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing.
PR Job Coach
AUGUST 19, 2011
And the cover letter plays a starring role because it can get the recruiter, HR folks and the hiring manager warmed up for the main pitch of the resume. I recently read a blog that talked about what should not be in the cover letter.
Shift Communications
DECEMBER 26, 2016
If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. They can also use Google Trends to help dictate the timeline within their pitch calendars.
Cision
SEPTEMBER 17, 2015
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed.
PR Daily
NOVEMBER 8, 2016
Though media relations is only a portion of what we do, most PR pros spend a significant portion of time pitching. We use these pitches to discuss our clients with the general public, often through media relations, and often amidst the ebb and flow of the daily news cycle.
Cision
AUGUST 19, 2016
“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines.
Rock the Status Quo
AUGUST 1, 2014
PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog. His pitch worked. What do you think of John’s pitch?
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.
Norton's Notes
AUGUST 19, 2015
Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Blogging was certainly not the cool thing to do back then and the technology was not that great for doing it either – we all learnt a bit of coding on the way. There were a number of PR blogs but not hundreds in the PR space as there are today.
PR Daily
MARCH 30, 2016
Let’s take a look at the art of pitching. This post of tips and advice from top reporters will ensure your pitch is fine-tuned to perfection. Your pitch is not your news release. The pitch should explain, as briefly as possible, a story angle a journalist might want to explore.
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