Nine PR Blogs to Read
DECEMBER 16, 2014
By Gini Dietrich On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014.
PR 101: How to Pitch Travel Journalists
APRIL 10, 2017
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.
Three Ways to Pitch Journalists—and Get Results
FEBRUARY 7, 2017
There are three easy ways to pitch journalists and get results every time. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks. And it's not by building a big list and sending hundreds of emails at once.
5 Tips to a Successful PR Pitch
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to email@example.com. Now that you know who you want to pitch, slow your roll before you send an email.
How to Pitch Editors Perfectly Every Time
MARCH 3, 2015
By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Below is an overview of the verticals and the best way to pitch editors perfectly.
5 Tips to Pitching Success – When PR Stands for “Personal” Relations
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.
3 blog pitching tips from Chip Chick
APRIL 7, 2016
Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. Follow blog community conversations. “PR
How to Pitch a Story Like a Pro and Get Results Every Time
JUNE 14, 2012
Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Lisa Gerber , how many pitches do you delete every day? Gone are the days of cold calling and so are the days of mass pitching.
Elevator Pitch or Twitter Pitch?
JULY 10, 2013
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds.
4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging
AUGUST 5, 2015
Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts.
Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?
4 Steps to Pitching a Journalist
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?”
#CreativePR: Get Out of the Media-pitching Mindset
MARCH 1, 2016
This is post 3 of our 5-part #CreativePR blog series. When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?”
10 Ways to Get Comments On Your Blog
SEPTEMBER 14, 2016
We live in an attention-deficit world where comments and shares on blog posts are at a premium. The post 10 Ways to Get Comments On Your Blog appeared first on Spin Sucks. Here are 10 ways to be sure you'll get both every time.
Journalists Aren’t Reading Your Pitches; What You Can Do About It
JANUARY 19, 2017
the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time.
Rock The Pitch #10: PR Pros From The Journalist’s Viewpoint
Rock the Status Quo
NOVEMBER 3, 2014
Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. THE PITCH This example of a bad pitch came in just this morning.
Effective Ways to Respond to Bad PR Pitches
NOVEMBER 3, 2011
So I’m pulling together this blog post in bed. She asks: In light of recent examples of bad pitches and the potential havoc created by how a publisher/author/blogger might respond, what is the most effective way to respond to a bad PR pitch?
Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links
Sword and the Script
JUNE 11, 2016
Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.
7 PR blogs worth reading
JANUARY 6, 2015
While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog.
Making Your Blog More PR-Friendly
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.
My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts
Rock the Status Quo
AUGUST 21, 2014
Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.
Free eBook: How To Pitch Media
Rock the Status Quo
DECEMBER 23, 2014
To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Public Relations Rock The Pitch Happy holidays, everyone!
How the New York Public Library’s Blog Mobilizes Communities
APRIL 24, 2015
However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?
Rock The Pitch #12: Seriously, Why Would I Bother?
Rock the Status Quo
JANUARY 16, 2015
Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? It isn’t relevant to the topic of the blog.
How to write a sweet PR pitch
Paul Stallard's PR Blog
JULY 31, 2015
Interestingly, I have also been on the receiving end of said pitches. Due to this blog being in existence for a fair few years and being listed on Gorkana I also receive countless pitches most days which highlights the problem.
The Anatomy of the Perfect Pitch
MARCH 7, 2012
Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for.
Contributed Content is on the Rise — Here’s How to Stand Out
MARCH 22, 2017
However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Communication Content content marketers contributed content contributed content success how to guest blog how to measure the success of a guest article how to pitch editors Influence & Co. pitch online publications The State of Digital Media report
Media Relations: A Quick Test to Pitch the Right Outlets
JULY 23, 2015
Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! Some really crappy looking websites have great content and communities, while some blogs created from beautiful Squarespace templates are totally worthless. By Matt Sommer.
Forbes writer dishes 3 terrific pitching tips
MAY 11, 2016
Some journalists consider PR emails and pitches nothing more than “ a bunch of fridge letters ,” to quote a recent tweet by Ed Zitron, author of “This is How You Pitch.”. Search for “PR pitch” on Twitter, and you’ll see why. Pitch behind-the-scenes access.
6 lessons for perfect pitches
NOVEMBER 8, 2016
Though media relations is only a portion of what we do, most PR pros spend a significant portion of time pitching. We use these pitches to discuss our clients with the general public, often through media relations, and often amidst the ebb and flow of the daily news cycle.
How Not to Pitch Anyone
JUNE 14, 2011
This is the exact email exchange between a PR “pro who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again.
Do you consider customers when you pitch?
FEBRUARY 26, 2015
Though marketers are able to concentrate on only the customer, PR people have to think more broadly when writing a pitch. The graphic above illustrates the three audiences PR pros should consider when writing a pitch. How do you decide whom to pitch? PR pros have a difficult job.
Using Data from Google Tools to Boost Your PR Pitches
DECEMBER 26, 2016
If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. They can also use Google Trends to help dictate the timeline within their pitch calendars.
Beyond PR 101: 3 Truly Unique Pitching Tips [UML]
Sword and the Script
SEPTEMBER 17, 2016
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product.
Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit
AUGUST 19, 2016
“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines.
How to Get Your Pitch Accepted and Eventually Rejected
MARCH 14, 2017
It was an effective pitch: brief, tailored to the media outlet that received… Continued. The post How to Get Your Pitch Accepted and Eventually Rejected appeared first on PR News Blog. Pitching
#HAROConnects With Chicago Tribune: Top 10 Pitching Tips
SEPTEMBER 17, 2015
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed.
5 Pitches That Journalists Don’t Care About
APRIL 19, 2017
PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.
Cover Your Bases and Home Runs - The Job Pitch Letter
PR Job Coach
AUGUST 19, 2011
And the cover letter plays a starring role because it can get the recruiter, HR folks and the hiring manager warmed up for the main pitch of the resume. I recently read a blog that talked about what should not be in the cover letter.
How PR pros and marketers can crack ‘the blogging cycle’
JULY 21, 2015
Blogger campaigns are a relatively new arena for marketing and PR professionals, and with the market so saturated (there are more than 100 million blogs on the net), it can be difficult for marketers to explain the value of investing in it.