5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.

PR 101: How to Pitch Travel Journalists

Cision

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.

Trending Sources

5 Ways to Build Successful Email Pitches

Cision

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.

3 blog pitching tips from Chip Chick

PR Daily

Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. Follow blog community conversations. “PR

4 Steps to Pitching a Journalist

Cision

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?”

#CreativePR: Get Out of the Media-pitching Mindset

Marketwired

This is post 3 of our 5-part #CreativePR blog series. When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?”

The Dos and Don’ts of Cold Pitching

PRSay

That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. For a cold pitch, the status quo is to start with something like this: Just wanted to reach out, hoping you can take just a minute to see if there’s something that might interest you here.

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How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.

7 PR blogs worth reading

PR Daily

While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog.

5 Pitches That Journalists Don’t Care About

PRSay

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.

Rock The Pitch #10: PR Pros From The Journalist’s Viewpoint

Rock the Status Quo

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. THE PITCH This example of a bad pitch came in just this morning.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

Journalists Aren’t Reading Your Pitches; What You Can Do About It

PRSay

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time.

How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?

Free eBook: How To Pitch Media

Rock the Status Quo

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Public Relations Rock The Pitch Happy holidays, everyone!

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Why and how to set editorial guidelines for your blog

PR Daily

Virtually every content marketing program involves a blog. All important ingredients for increasing readership, reputation and lead generation start with your blog. Here are eight things to include in your blog guidelines: 1. Blog and content objectives. Blog images.

Rock The Pitch #12: Seriously, Why Would I Bother?

Rock the Status Quo

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? It isn’t relevant to the topic of the blog.

Holiday Gift Guide Pitching Tips for PR Pros

Cision

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Are they reading mostly blogs, or do they get their info via social media?

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

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The Anatomy of the Perfect Pitch

Waxing UnLyrical

Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for.

How to Attract Top-Tier Guest Bloggers to Your Blog

Beyond PR

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.

How to pitch yourself as a guest blogger

Public Relations Sydney

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. These will give you a starting list for popular blogs.

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Forbes writer dishes 3 terrific pitching tips

PR Daily

Some journalists consider PR emails and pitches nothing more than “ a bunch of fridge letters ,” to quote a recent tweet by Ed Zitron, author of “This is How You Pitch.”. Search for “PR pitch” on Twitter, and you’ll see why. Pitch behind-the-scenes access.

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How Not to Pitch Anyone

Waxing UnLyrical

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again.

How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

How PR pros and marketers can crack ‘the blogging cycle’

PR Daily

Blogger campaigns are a relatively new arena for marketing and PR professionals, and with the market so saturated (there are more than 100 million blogs on the net), it can be difficult for marketers to explain the value of investing in it.

Do you consider customers when you pitch?

PR Daily

Though marketers are able to concentrate on only the customer, PR people have to think more broadly when writing a pitch. The graphic above illustrates the three audiences PR pros should consider when writing a pitch. How do you decide whom to pitch? PR pros have a difficult job.

#HAROConnects With Chicago Tribune: Top 10 Pitching Tips

Cision

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed.

Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. They can also use Google Trends to help dictate the timeline within their pitch calendars.

Is Soft Language Killing Your Pitch?

Bad Pitch Blog

The Best Intentions.Don''t Matter Soft language can ruin your pitch regardless of how well-intended it might be. Bad Pitch Blog PR skills writing We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing.

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Cision

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines.

6 lessons for perfect pitches

PR Daily

Though media relations is only a portion of what we do, most PR pros spend a significant portion of time pitching. We use these pitches to discuss our clients with the general public, often through media relations, and often amidst the ebb and flow of the daily news cycle.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

Cover Your Bases and Home Runs - The Job Pitch Letter

PR Job Coach

And the cover letter plays a starring role because it can get the recruiter, HR folks and the hiring manager warmed up for the main pitch of the resume. I recently read a blog that talked about what should not be in the cover letter.

How to Get Your Pitch Accepted and Eventually Rejected

PR News

It was an effective pitch: brief, tailored to the media outlet that received… Continued. The post How to Get Your Pitch Accepted and Eventually Rejected appeared first on PR News Blog. Pitching

Rock The Pitch #7: The Anti-Facepalm Formula

Rock the Status Quo

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog. His pitch worked. What do you think of John’s pitch?

Savvy pitching secrets for PR pros

PR Daily

Pitching is something we do day in and day out. Finding success starts with writing a solid pitch. Sometimes a solid pitch is not enough, even if you know it’s the perfect fit for the journalist you’re approaching. Think about how many others are pitching that same editor daily.

The Secrets to Successful Pitches: Q&A With Michael Smart

Cision

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips?

Cash for blogs – are some bloggers now selling out?

Norton's Notes

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Blogging was certainly not the cool thing to do back then and the technology was not that great for doing it either – we all learnt a bit of coding on the way. There were a number of PR blogs but not hundreds in the PR space as there are today.

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