INDUSTRY INSIGHTS YOUR PEERS ARE READING
Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”. The post What Is Wrong With Your Story Pitch? MORE
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore. MORE
It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial. MORE
“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. MORE
Writing and customizing pitches? Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. PRSay PRSay is the blog of the largest U.S. The sassy editorial tone and well-researched reporting make this blog an essential read. MORE
It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? Know Who You Are Pitching. This is valid for big fashion influencers and smaller blogs alike. MORE
Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts. MORE
To grow your personal brand , it important to become a thought leader on certain topics by blogging. One of the ways you can grow your brand is to earn guest blogging placement. to learn more about what works and doesn’t work when it comes to pitching your guest blog articles. MORE
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. MORE
Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. MORE
Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies. MORE
What are some best practices for pitching and working with this community of bloggers? For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. What social media platforms do you find most useful for pitches? MORE
How to avoid ruffling feathers with your pitch. “I We get pitches for potential guests who simply aren’t a fit. This wouldn’t be so bad if the pitch explained why they were thinking the guest may work (i.e., But more often than not, we get a pitch that doesn’t fit at all. MORE
Sick of sending out hundreds of pitches that don’t get any bites? Standing out among hundreds of daily pitches journalists receive is no simple task, but there are ways to catch their eye and earn a second glance. Adam Connell, founder of Blogging Wizard. MORE
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. MORE
However, many of these were syndicates, press releases and company blogs. This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. MORE
How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. When pitching TV, your story must be visual. MORE
Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. Follow blog community conversations. “PR MORE
The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Moving along, the pitch never delineates the actual news and how it’s going to affect people. MORE
You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing. MORE
Let’s review more tips that will help PR pros move to the front of the pitching line: Offer fresh data or useful information for our audience. If the information you’re pitching is not of serious interest to our readers, why would we bite? Pitch on a Tuesday afternoon. MORE
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” MORE
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch? MORE
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email? MORE
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs. MORE
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. MORE
But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog. How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events. MORE
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! MORE
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. MORE
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. MORE
These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. MORE
Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image. MORE
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. MORE
While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog. MORE
Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage. No BS Blog MORE
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant. MORE
There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Here’s what you need in place: Blog guidelines. MORE
Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. MORE
Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge. MORE
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline. MORE
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. MORE
PR Daily
MARCH 11, 2019
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].
PR Daily
FEBRUARY 8, 2019
There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Here’s what you need in place: Blog guidelines.
PR Daily
FEBRUARY 22, 2019
These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].
Cision
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email?
PR Daily
APRIL 22, 2019
Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge.
|
PR Daily
APRIL 7, 2016
Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. Follow blog community conversations. “PR
PRSay
OCTOBER 30, 2018
It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. The blogger portrayed the pitch as comically superficial.
Cision
AUGUST 28, 2017
It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? Know Who You Are Pitching. This is valid for big fashion influencers and smaller blogs alike.
PR Daily
JUNE 5, 2019
How to avoid ruffling feathers with your pitch. “I We get pitches for potential guests who simply aren’t a fit. This wouldn’t be so bad if the pitch explained why they were thinking the guest may work (i.e., But more often than not, we get a pitch that doesn’t fit at all.
PR Daily
DECEMBER 18, 2018
However, many of these were syndicates, press releases and company blogs. This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful.
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PR Daily
JANUARY 14, 2019
How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. When pitching TV, your story must be visual.
PR Daily
FEBRUARY 10, 2019
Sick of sending out hundreds of pitches that don’t get any bites? Standing out among hundreds of daily pitches journalists receive is no simple task, but there are ways to catch their eye and earn a second glance. Adam Connell, founder of Blogging Wizard.
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.
PR Expanded
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.
PR Daily
OCTOBER 26, 2018
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.
PR Expanded
AUGUST 27, 2018
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch?
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster!
Cision
APRIL 10, 2017
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.
PR Daily
MAY 13, 2019
Let’s review more tips that will help PR pros move to the front of the pitching line: Offer fresh data or useful information for our audience. If the information you’re pitching is not of serious interest to our readers, why would we bite? Pitch on a Tuesday afternoon.
Barokas
DECEMBER 18, 2018
Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage. No BS Blog
Cision
MAY 9, 2017
You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.
Cision
FEBRUARY 5, 2016
What are some best practices for pitching and working with this community of bloggers? For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. What social media platforms do you find most useful for pitches?
PR Daily
MARCH 25, 2019
Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before.
Cision
AUGUST 5, 2015
Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts.
PR Daily
DECEMBER 16, 2018
Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays.
Cision
JANUARY 20, 2016
Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies.
HMA Public Relations
APRIL 19, 2018
Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”. The post What Is Wrong With Your Story Pitch?
Cision
SEPTEMBER 17, 2015
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed.
PRSay
OCTOBER 17, 2018
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore.
Cision
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?”
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.
Waxing UnLyrical
JULY 10, 2013
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds.
PR Daily
SEPTEMBER 6, 2018
To grow your personal brand , it important to become a thought leader on certain topics by blogging. One of the ways you can grow your brand is to earn guest blogging placement. to learn more about what works and doesn’t work when it comes to pitching your guest blog articles.
PR Daily
JANUARY 6, 2015
While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog.
PR Daily
FEBRUARY 28, 2019
The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Moving along, the pitch never delineates the actual news and how it’s going to affect people.
Cision
AUGUST 19, 2016
“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines.
Rock the Status Quo
AUGUST 21, 2014
Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.
PR Daily
DECEMBER 12, 2018
Writing and customizing pitches? Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. PRSay PRSay is the blog of the largest U.S. The sassy editorial tone and well-researched reporting make this blog an essential read.
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