PR 101: How to Pitch Fashion Bloggers


It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? Know Who You Are Pitching. This is valid for big fashion influencers and smaller blogs alike.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

Pitching Regional Interest Blogs: Tips from In a DC Minute


But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog. How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events.

5 Tips to a Successful PR Pitch


You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to Now that you know who you want to pitch, slow your roll before you send an email.

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster!

5 Ways to Build Successful Email Pitches


Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies.

4 Steps to Pitching a Journalist


If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?”

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

#CreativePR: Get Out of the Media-pitching Mindset


This is post 3 of our 5-part #CreativePR blog series. When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?”

3 blog pitching tips from Chip Chick

PR Daily

Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Here are three quick tips for successfully pitching the influential bloggers on your beat: 1. Study and pitch trends. Follow blog community conversations. “PR

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit


“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines.

Holiday Gift Guide Pitching Tips for PR Pros


Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Are they reading mostly blogs, or do they get their info via social media?

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.

Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. They’re useful for story pitching, new product research, and new perspectives from industry leaders.

The Secrets to Successful Pitches: Q&A With Michael Smart


With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips?

How to Pitch Dad Blogger Don Martelli


It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. We recently chatted with Don Martelli , who pens the DadLife Chronicles blog and covers topics relevant to fatherhood, family and parenting.

The Best PR Tips For Promoting Blog Posts

ImPRessions - Crenshaw Communications

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more.

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging


Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts.

#HAROConnects With Chicago Tribune: Top 10 Pitching Tips


On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed.

Free eBook: How To Pitch Media

Rock the Status Quo

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Public Relations Rock The Pitch Happy holidays, everyone!

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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds.

How to Get Your Pitch Accepted and Eventually Rejected

PR News

It was an effective pitch: brief, tailored to the media outlet that received… Continued. The post How to Get Your Pitch Accepted and Eventually Rejected appeared first on PR News Blog. Pitching

Beyond PR 101: 3 Truly Unique Pitching Tips [UML]

Sword and the Script

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product.

Six Essential Steps YOU MUST DO Before Pitching a Blogger

Rock the Status Quo

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. If a new step only adds minutes to your pitch process, but helps you land two out of three pitches instead of one out of twenty, isn’t that worth the extra minutes? The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM.

Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

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Rock The Pitch #12: Seriously, Why Would I Bother?

Rock the Status Quo

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? It isn’t relevant to the topic of the blog.

Rock The Pitch #10: PR Pros From The Journalist’s Viewpoint

Rock the Status Quo

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. THE PITCH This example of a bad pitch came in just this morning.

How to pitch yourself as a guest blogger

Public Relations Sydney

Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. But you don’t have to have your own blog to get involved, you can also consider […].

How to pitch yourself as a guest blogger

Public Relations Sydney

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. These will give you a starting list for popular blogs.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

5 Pitches That Journalists Don’t Care About


PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.

Pitch Imperfect: PR’s Lost Art

Flatiron Communications

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

The Dos and Don’ts of Cold Pitching


That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. For a cold pitch, the status quo is to start with something like this: Just wanted to reach out, hoping you can take just a minute to see if there’s something that might interest you here.

4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Many of the blog’s hot tips don’t require the company’s products.

What I Learned From NOT Blogging


As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why I Was NOT Blogging. I didn’t wake up one morning and consciously decide to stop blogging (denial?).

How the New York Public Library’s Blog Mobilizes Communities


However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?

Rock The Pitch #7: The Anti-Facepalm Formula

Rock the Status Quo

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog. His pitch worked. What do you think of John’s pitch?

Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. They can also use Google Trends to help dictate the timeline within their pitch calendars.

Journalists Aren’t Reading Your Pitches; What You Can Do About It


the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time.